Rhoda Israelov

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Rhoda Israelov

More About Quotations in Blogging for Business

Using quotations in blog posts can help create anticipation, suspense, or drama, as we went over earlier this week in my Say It For You blog. Quotations help reinforce points while adding variety and authority, and, so long as they are not overdone, they can be a very good idea in blogging for business. But, […]

In Business Blogs, Quotations Can Be a Good Idea

How good an idea is it to use quotations in your business blog? Very good, once you allow for certain caveats. You can use a quote to: reinforce your point show you’re in touch with trends in your field add value for readers (by aggregating different sources of information in one business blog) add variety […]

Blogging to Inspire

“Unless your blog only serves as a personal diary, you should aim to inspire others with your writings,” hongkiat.com advises. All you need to be concerned about is how much value you can provide to readers.  How do you go about providing value? Honkiat’s answers: Write what others didn’t think of. Write what is noteworthy, […]

Are You Game to Blog?

AARP’s September issue chose an interesting way to present content. In place of an article about saving money and getting the best deals possible, the editors offered a game grid, challenging readers to search for words on a grid.  There were ten sentences with certain words printed in red, and readers were asked to locate […]

Ohio River Lessons About Business Blogging

My two-day get-away with friends to historic Madison, Indiana wasn’t supposed to be about business, and it wasn’t. Later, though, recalling the different guided tours we’d taken, I realized I’d had blog content writing on my mind after all. While learning interesting facts about how a telegram saved Madison from demolition and how Kentucky “owns” […]

Self-Checking Your Business Blog

          “These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]

Where Are You Going and Why Are You There?

In the e-letters my friend Jane Thompson, the trade show marketing consultant, sends me, I invariably find valuable pieces of advice that relate to blog marketing. While trade shows can be a tremendous source of leads, industry information, and networking, Jane explains, she sees many companies wasting time and money because they don’t have an […]

Intro Blog Posts

I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it.  As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]

No Thank You to Using the Ziegarnik Effect to Keep ‘Em Reading

  We worry about things in which we have not achieved closure, Russian psychologist Bluma Zeigarnik realized back in 1927.  When writing content for a business blog, Hassan ud-Deen of unbounce.com concludes, you can use that Zeigarnik insight to “seduce your prospect”. You start the blog post with a hypnotic sentence, he says, snagging readers’ […]

A Nutritious Business Blog Diet Balances Features and News

  Like newspapers, business blog content writing can balance feature stories with news. News stories cover breaking, time-sensitive stuff; feature articles might have the same impact whether you read them today or two months from now. The word “news” when it comes to blog marketing, can mean two entirely different things.  The first type centers […]

Mention-Worthy Business Blogging

  “Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention, Jonah Berger observes in his book Contagious. Something can be remarkable, he says, because it is: novel surprising extreme just plain interesting But the most important aspect of remarkable things is that they are worthy of remark. If something is just […]

Double Duty Business Blogging

  “Provide valuable information to people who need it, and let word-of-mouth marketing do the rest.” No, this advice wasn’t being given to bloggers; practice management consultant Susan Kornegay, CFP® was telling financial planning practitioners (in the Journal of Financial Planning) about the benefits of using informational booklets as marketing tools for their professional practices. […]

Saying What They Said in Blogging for Business

“Quoting other people is a staple of many types of writing. Journalists use quotes in their stories, magazine writers interview experts to support their piece, and academics quote research papers. As a blogger, you too can borrow the wisdom of others to inspire and support your writing,” advises Ali Luke of dailyblogtips.com. There are plenty […]

Business Blogging Earns High Scores

“There’s no doubt that blogs afford small businesses big payoffs. They humanize a business, position you as an expert in your field, and work hand-in-hand with your website and social media presence to improve your search engine rankings,” the SCORE website advises its members.  But, since finding the time or an eager author to write […]

In Blog Marketing, Accentuate the Practical

“Most products, ideas, and behaviors are consumed privately,” observes Jonah Berger in his book Contagious. Problem is, he points out, if people can’t see what others are choosing and doing, they can’t imitate them. On the other hand, Berger cautions, making things more public can have unintended consequences. “If you want to get people to […]

Contagious Blog Marketing

“Why do some products, ideas, and behaviors succeed when others fail?” Jonah Berger asks in his book Contagious. Berger first lists some traditional answers: they are just plain better – easier to use and more effective attractive pricing advertising None of these explains the whole story, Berger claims, without including social influence and work of […]

How-I-Did-It Blogging for Business

“Starting and running a business is traveling a landscape filled with opportunity and hazards.  Knowing which is which can make the difference between growing your company and blowing it up,” begins the special issue of Inc. magazine in which twelve company founders describe how they rose to success. ‘How-we-did-it” stories make for very effective blog […]

If-We-Haven’t-Moved Blogging for Business

Nine years ago I posted a Say It For You blog about an experiment concerning the way people’s attention is engaged. The subjects of the study were people who drove the same route every day to work and back, passing a giant billboard advertising new cars.  When questioned, almost none of those people remembered even […]

Conversational Blogging Takes Practice – Part B

Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice,” Gallo stresses in Talk Like TED, tracing the creation of a Dr. Jill presentation in Indianapolis. As a content writer for marketing blogs, I often explain to clients and to newbie writers that that blogs (compared to, say, brochures, white papers, and newsletters) are casual […]

Conversational Blogging Takes Practice – Part A

  When Dr. Jill gave her TED Talk in Indianapolis, reports Carmine Gallo in Talk Like Ted, her presentation seemed natural, authentic, animated, and conversational. Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice. Dr. Jill rehearsed her presentation not once, twice, or even 20 times. She rehearsed it 200 times!” Gallo notes. […]

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