Business Blogging Using Not-So-Trivial Trivia – Part B

This week I’m devoting my Say It For You blog posts to sharing some of the gems I discovered, in J.K. Kelly’s Book of Incredible Information.

There seems to be an ongoing debate in the world of fashion about pantyhose. “The look will never be quite the same as it would be with a nude leg, but there’s nothing you can do about that,” says Charles Manning of Cosmopolitan. Sheer and “leg-colored” pantyhose are no longer worn for fashion, but rather for function or professionalism, according to the budgetfashionista.com.

Whether nude pantyhose are a “thing” again or not, J.K. Kelly reassures us that pantyhose are not just for legs. What ARE they for, then?

• Lost something? Slide a length of pantyhose over your vacuum cleaner hose, secure it with rubber bands, and vacuum where you think the lost item might be. The hose will keep the item from being sucked up into the bag.
• Cut a piece of pantyhose slightly larger than your new hairbrush.  Push the bristles through the hose.  When it’s time to clean the brush, pull the pantyhose off – with all the hair – and put on a new piece.
• Line houseplant pots with pantyhose to prevent soil loss from the bottom of the pot.
• Insert a bar of soap into a pantyhose length, tie a knot at both ends, and use as a back-scrubber.

So how might you use this pantyhose trivia for business blogging? (Remember, tidbits serve as jumping off points for explaining what problems can be solved using the company’s’ products and services.)

These pantyhose hints would add humor and interest to a fashion blog or a dress or shoe company’s blog. Blogging for a garden shop? A hair salon? An appliance store? Any one of these could use the Kelly’s helpful hints to add new interest to the ongoing marketing message in their blog.

Using blogs to perform a focus group function can be a very feasible marketing strategy, with blog readers invited to offer their own ideas about how fashionable or gauche pantyhose are, and create ways to use the ones for household tasks. “Polling” in  your blog can be a great technique to stimulate interaction with target customers.

Make those not-so-trivial trivia count in blogging for business!