Category: B2B blog marketing

Blogging for Business B2B or B2C – the Basics Remain the Same

Earlier this week, I discussed personal, “Can’t-Leave-the-House-Without-It” – type blog content writing, inviting readers’ personal involvement in the subject. The question is: does that very personalized type of content work as well in business-to-business marketing? Is business-to-business marketing really different from business-to-consumer? Masterful Marketing.com’s  blogger Debra Murphy certainly thinks so, listing at least four key differences: […]

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