Category: blog opening lines

Does Your Business Blog Offer Advice That Sticks?

  “Helping people do sensible things with their money is just as hard as getting people to do the right things for their health,” Moira Somers tells financial advisers in the Journal of Financial Planning. Financial planners’ advice, she believes, is too often unskillfully given. (As business blog content writers, I wondered, are we falling into […]

Blogging to Help Make Them or Save Them Money

“Before we write a single post, we ask ourselves, ‘Does this help our readers make or save money?’” says Kathleen Garvin, editor and marketing strategist for finance blog The Penny Hoarder. “That’s key for us. We’re content creators, but we only want to publish a story if we think it’s truly helpful or interesting for our […]

For Further Explanation, Bring in the Cockpit Crew

Should fliers be forced to watch the safety video? Most definitely, writes George Hobica in USA Today. Whenever there’s been an emergency on a plane, we see videos of passengers doing the wrong things, such as escaping a crash landing carry luggage and not wearing shoes, or not knowing how to put on oxygen masks, […]

In Blogging and in the Air, a Bit of Explanation Goes a Long Way

“Although many frequent fliers think they know what to do in an emergency, in fact most probably haven’t listened to the safety videos in years and if you quizzed them about the content, they’d flunk,” writes George Hobica in USA Today. The basic content of safety videos, Hobica explains, is established by the International Civil […]

Worm Your Way Into Readers’ Hearts with Business Blogs

  The Tatoeba Project, which helps foreign students by translating from a foreign language into their own native language, has a lot to say about worms. Examples provided include sentences such as: Tom put a worm on the hook. Worms are sometimes beneficial to soil. Even more interesting are these sentences: Tom opened a can […]

Business Blog Readers’ Fourth Drive

  One of the many things we don’t understand is this: What is interestingness? observe John Lloyd and John Mitchinson in the Book of General Ignorance. What we do know, the authors tell us, is that, while we humans have the same three primal drives as animals (food, sex, and shelter), it’s the fourth drive […]

Two Important Blogging Beginnings – Anecdotes and Questions

“The opening paragraph, or introduction, of your essay is key,” the Research & Education Association’s QuickAccess laminated writing guide advises. The guide suggests two “methods you can use to hook the reader”: Anecdote – a story that illustrates your point Question – establish a reason to keep reading (to find the answer) “The introduction should […]

Build the Thesis Ahead of the Blog

“Before you begin writing an essay or writing a research paper,” the Research & Education Association’s QuickAccess laminated writing guide advises, “draft a working thesis statement.” That’s great advice for students, even better advice for business blog content writers, I believe.  It’s advice too often neglected, I find, with the operative work being “before”. The […]

Bloggers – Avoid the 5 Big Mistakes Advisors Make

“When dealing with the media, there are five common mistakes that financial advisors tend to make, “ writes Sally Cates in Financial Planning Magazine. “I should know,” Cates remarks (for 25 years, she’s been helping advisors have discussions with reporters). I should know, too. As a now-retired financial planning practitioner who trains blog content writers, […]

Eye-Catching Titles for Business Blogs

  While the February issue of Science News Magazine had great examples of statement titles followed by explanatory statements, last November’s issue of Science News was a treasure chest of eye-catching and tantalizing titles – you just had to read those articles to find out what they were all about! In business blog content writing, […]

Statement Titles for Business Blogs

  Leafing through some Science News Magazine issues, I realized their writers are fond of using statement titles followed by explanatory statements, sort of like the “Huh? Oh!” titles I often use in writing business blog posts. The “Huh?s” are there to startle and capture interest, but the “Oh!’”s are needed to match up with […]

Business Blog Openers That Wait to Reveal

Yes, as I emphasized in an earlier post this week, opening lines are key in blogging for business. Why not, I suggested, use the opening sentence to make your thesis clear along with your topic? In other words, searchers should be assured not only that they’ve clicked on the right link to get information on […]

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