Category: blog readers

In Blog Marketing, Look for a Plot

  “Don’t look for a plot here. This is a polemic,” are the words a reviewer in the Mensa Bulletin uses to describe J.K Hillstrom’s book, A Humanitarian’s Fantasy. The book is a more like a series of lectures, the reviewer complains, rather than a coherent, sequential piece of prose. Individual business blog posts may […]

Business Blog Readers’ Fourth Drive

  One of the many things we don’t understand is this: What is interestingness? observe John Lloyd and John Mitchinson in the Book of General Ignorance. What we do know, the authors tell us, is that, while we humans have the same three primal drives as animals (food, sex, and shelter), it’s the fourth drive […]

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