Category: Business writing tips

In Blogging, the More Things Change……

  On a recent tour of interesting Indiana places, I picked up the most fascinating souvenir – The Daily Review newspaper published February 19, 1908 in Crawfordsville. Since my work at Say It For You centers around business marketing, I was particularly fascinated with Page 3 of the paper, which sported a crazy patchwork  of […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Case Study Business Blogging

“To explore uncertainty reduction theory, I ask students to analyze a case study in groups of four to six people for about 15 to 20 minutes,” says Elizabeth Natalle in Teaching Interpersonal Communication. The case study, she adds, is a good teaching technique because students can participate actively and demonstrates choice making. Stories of all […]

Blog the Second Side of the Story

An anecdote submitted by a grandma to Reader’s Digest reminded me of something my own maternal grandmother taught us grandkids: there are at least two sides to every story. The opthalmologist’s very cute assistant was examining my 20-year-old grandson, when out of the blue she said, ‘You must really work out.’ ‘Well, yes, I do,’ […]

The First Blog Post is Like the First Day of Class

“What impression would you like to make on the first day?” asks Elizabeth Natalle, author of Teaching Interpersonal Communication. In fact, the first day of class gets a lot of attention from pedagogues, Natalle explains to teachers, because “what happens that first day demonstrates to students what to expect from your instruction.” Some teachers even […]

Every Blog Post Should Have Two Winners

“My philosophy is that every phone conversation has a loser,” says Dilbert cartoonist Scott Adams (the implication seems to be that one of the parties on the phone is being talked into buying something or doing something that benefits only the other. A second Adams quote reveals a similarly negative viewpoint: “There’s a gigantic gray […]

Effective Blog Titles Emphasize Effects

    Mental Floss Magazine chose a good title, I believe, for its financial planning article: “How These 7 Money Moves Can Affect You Down the Road” What’s good about that title, and what can we blog content writers learn about creating effective titles for our clients’ posts? It contains a numbered list. Lists spatially […]

Go Ahead – Blog About Your Misplaced Oscars

  Winning an Oscar is a big deal, but still old news; losing your Oscar – now that makes for more attention-catching copy. I think that’s the appeal of the Mental Floss Magazine story about ten award-winning movie stars who actually misplaced the statuettes they’d been so excited to win in the first place. “Owning […]

We’ve All Heard the Naysayers

“We’ve all heard the naysayers – they argue that speechwriting is losing relevance in a world of unscripted comments and 140-character attention spans”, reads the invitation to the 2017 Speechwriters Conference. The reality, Ragan explains is that organizations need thoughtful communicators more than ever. Importantly, all three skill areas on which the speechwriter’s conference promises […]

Basically, We Bought Their Car For Them

  At a recent study session for financial planners, Waypoint Residential’s Todd Patterson made it really easy for us in the audience to understand exactly how excellent a return Waypoint had managed to generate for its investors over the last two years. After comparing dollars invested and dollars realized, Patterson summed up the situation in […]

Did-You-Know Blogging for Business

The Egyptians wore eye shadow to prevent blindness, and lipstick to keep the soul from leaving the body through the breath, Varla Ventura informs readers in The Book of the Bizarre. What a great lead-in that sentence might make for a blog on the website of a beauty salon, cosmetologist, cosmetic surgeon, or even an […]

Finding Before Solving in Blogging for Business

  “Unfortunately,” reflects my friend and admired sales training expert Tim Roberts, “traditional salespeople are tethered to ‘what we know’”.  Roberts is well aware that it takes many years of trials and tribulations for a salesperson to develop good problem-solving skills, yet he’s here, he says, to challenge and encourage finding before solving. In fact, […]

Use Allusions, But Don’t Blog Squirrels in a Tire

“Why can’t we innovate as quickly as our competition?’ asks the pointy-haired boss in the comic strip “Dilbert®”.  “Maybe it’s because our management is like a family of squirrels that lives inside an old tire,” suggests Dilbert.  Asked to be more specific, Dilbert says “It’s a Goodyear tire with five grey squirrels.” Talk about a […]

The Logic and Logistics of Blogging for Business

“Writing is very much about the order of ideas presented and the emphasis given to them,” Brandon Royal explains in The Little Red Writing Book. There are two general things readers expect: to see ideas unfold logically to have writers give the most important ideas the most coverage There are different “floor plans” for pieces […]

Blogging From End to Beginning

  “Strategically, the summary or conclusion should come at the beginning of an expository piece, not at the end,” explains Brandon Royal in The Little Red Writing Book. Royal is referring to a top-down approach, where readers understand from the beginning what the main idea of the piece is, then are given the supporting facts or […]

Spend Time Adding Blog Value, Not Subtracting Typos

  “Don’t hire a proofreader for your blog,” is Michael Hyatt’s advice in the book Platform: Get Noticed in a Noisy World. Why not? 1. It will delay “shipping” – Perfection is the mother of procrastination. 2. Blogs are not books – you can make corrections later and then immediately republish. 3. Even proofreaders don’t […]

Blog About How You See Wildlife or Whatever, Not About What You Sell

A Canon commercial on the back cover of an old issue of National Geographic reminded me of a piece of blogging advice that will never grow old: The best blog posts are never about yourself, your company, your services, or your products, but about why you see things the way that you do. There are […]

In Blogging for Business, Get Rid of Worthless Words

  “Let’s be honest: Nobody likes flab, especially when it comes to content,” says Julia McCoy of the Content Marketing Institute.”Icky, flabby, worthless words” are distracting and alienating to readers, McCoy adds. Since, as business blog content writers, the last thing we want to do is alienate readers, I thought McCoy’s  worthless word list was […]

The 8 Worst Mistakes in Blogging for Business

Reading Paul Sloane’s list of “The Eight Worst Mistakes Made By Keynote Speakers”, I couldn’t help thinking these are probably the same mistakes made all too often by business blog content writers. Just as Sloane warns speakers “Be sure not to make these mistakes”, I’d like to use this Say It For You blog post […]

Words You Never Use in Blogging for Business

“It’s more important than ever before to be mindful not just of what your company says to customers online, but HOW it is said as well,” asserts Jay Baer, author of Hug Your Haters. “Minor shifts in words choice can mean the difference between a great customer interaction and an unruly, offended mob.” There are […]

Subscribe To Our Newsletter

* indicates required

Subscribe To This Blog

RSS Feed Icon Click the RSS icon to subscribe to the RSS feed and receive regular content updates

Categories

Archives

Search This Blog