Category: SEO and PPC

Steering Clear of Duplicate Content in Business Blogging

“Blogs are owned media.  Your blog content is yours,” Says Heidi Cohen of But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]

Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, […]

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both […]

Add a Little “Why” to Your Business Blog Content

When speaker Todd Hunt saw a sign in his health club reading: “Please Do Not Pour Water on the Sauna Rocks” Hunt’s first thought, he relates, was “I’ll pour water on the rocks if I want to.  Nobody tells me what to do!” But after spotting the second line of copy on the sign, Hunt […]

Citations – Good News in Blogging, Confusing in Spelling, Bad News in Driving

“The triple whammy of homophones ‘cite’, ‘site’, and ‘sight’ has the potential to create a great deal of confusion,” the editors of The Book of Random Oddities explain. To cite, they go on to explain, means to “quote someone, or someone’s work, as a authoritative source to support an argument.” The word “cite”, the book’s […]

What Blog Title Phrasing Doubles Your Click-through Rates?

    Researchers at the BI Norwegian Business School in Oslo, Norway were out to determine what factors make certain headlines drive more click-throughs than others. They performed two experiments, one using Twitter, the other using popular Norwegian auction and shopping website FINN.Putting aside possible cultural differences among readers in different countries, the major takeaways […]

Business Blogging With Round-Up Posts – Part 2 of 2

    Round-up posts are blog posts consisting of lists of best sources of information. Those might be lists of best websites, best You Tube clips, or best of any kind of web content that relates to your topic. As a business blogging trainer, I loved many of Authorunlimited editor Cathy Presland’s ideas for round-up […]

Blogging to Inspire

“Unless your blog only serves as a personal diary, you should aim to inspire others with your writings,” advises. All you need to be concerned about is how much value you can provide to readers.  How do you go about providing value? Honkiat’s answers: Write what others didn’t think of. Write what is noteworthy, […]

Where Are You Going and Why Are You There?

In the e-letters my friend Jane Thompson, the trade show marketing consultant, sends me, I invariably find valuable pieces of advice that relate to blog marketing. While trade shows can be a tremendous source of leads, industry information, and networking, Jane explains, she sees many companies wasting time and money because they don’t have an […]

Intro Blog Posts

I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it.  As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]

Even More About Words to Use in Blogging for Business

  “Having something to contribute to a conversation makes us feel good,” points out, advising schools on communication strategy. “Everyone likes to feel knowledgeable, included, and validated. It’s even typical in group conversations for someone to be thinking more of what they can add to the conversation than actively listening to what other people […]

Why and Why-Not Blogging for Business

  Aliens would probably come to Earth in peace, quantum physicist Jim Al-Khalili assures readers in his book Aliens, proceeding to bust no fewer than five commonly held myths-from-the-movies about encounters with visitors from other planets. The author uses scientific knowledge to debunk each myth: Aliens will eat us. No, because, in order for them […]

Effective Blog Titles Emphasize Effects

    Mental Floss Magazine chose a good title, I believe, for its financial planning article: “How These 7 Money Moves Can Affect You Down the Road” What’s good about that title, and what can we blog content writers learn about creating effective titles for our clients’ posts? It contains a numbered list. Lists spatially […]

Blog About How You See Wildlife or Whatever, Not About What You Sell

A Canon commercial on the back cover of an old issue of National Geographic reminded me of a piece of blogging advice that will never grow old: The best blog posts are never about yourself, your company, your services, or your products, but about why you see things the way that you do. There are […]

Blog What Should Have Been in the Box

Talk about an “I-wish-I-had-thought-of-that” concept! I absolutely love the name O’Reilly Media® gave its series of manuals by David Pogue: “The Missing Manual® – the Book that Should Have Been in the Box”. The now-120 book series covers tech for amateurs topics such as iPhone use, Quickbooks, Windows10, Photos for Mac – an almost exhaustive […]

Bloggers and Travel Agents Bring Clarity and Curation

“What stresses people today,” explains Matthew Upchurch, CEO of the Virtuoso luxury travel network, “isn’t the lack of information. It’s not knowing if they are asking the right questions….People don’t go to advisers for information anymore,” Upchurch adds. “They go for clarity and curation; they need someone to distill the abundance of information available to […]

Scoring Goals for the Little Guy

Without the financial means to use a combination of paid search and organic content marketing through blogging and SEO, my clients may be playing the customer acquisition game with fewer pieces than their opponents.  In fact, not being able to afford significant adword purchases (PPC or Pay per Click advertising), my Say It For You […]

Know the Value of Your Pieces

Winning in life involves improving your game. My favorite magazine, Mental Floss, devoted an entire issue earlier this year to advice on winning games. When it comes to the game of chess, Mental Floss presents two pieces of advice from Chessacademy: The most common beginner mistake is simply not being aware of what’s happening on […]

Subscribe To Our Newsletter

* indicates required

Subscribe To This Blog

RSS Feed Icon Click the RSS icon to subscribe to the RSS feed and receive regular content updates



Search This Blog