Category: the Say It For You blog

In Blogging, the More Things Change……

  On a recent tour of interesting Indiana places, I picked up the most fascinating souvenir – The Daily Review newspaper published February 19, 1908 in Crawfordsville. Since my work at Say It For You centers around business marketing, I was particularly fascinated with Page 3 of the paper, which sported a crazy patchwork  of […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Case Study Business Blogging

“To explore uncertainty reduction theory, I ask students to analyze a case study in groups of four to six people for about 15 to 20 minutes,” says Elizabeth Natalle in Teaching Interpersonal Communication. The case study, she adds, is a good teaching technique because students can participate actively and demonstrates choice making. Stories of all […]

Blog the Second Side of the Story

An anecdote submitted by a grandma to Reader’s Digest reminded me of something my own maternal grandmother taught us grandkids: there are at least two sides to every story. The opthalmologist’s very cute assistant was examining my 20-year-old grandson, when out of the blue she said, ‘You must really work out.’ ‘Well, yes, I do,’ […]

The First Blog Post is Like the First Day of Class

“What impression would you like to make on the first day?” asks Elizabeth Natalle, author of Teaching Interpersonal Communication. In fact, the first day of class gets a lot of attention from pedagogues, Natalle explains to teachers, because “what happens that first day demonstrates to students what to expect from your instruction.” Some teachers even […]

Go Ahead – Blog About Your Misplaced Oscars

  Winning an Oscar is a big deal, but still old news; losing your Oscar – now that makes for more attention-catching copy. I think that’s the appeal of the Mental Floss Magazine story about ten award-winning movie stars who actually misplaced the statuettes they’d been so excited to win in the first place. “Owning […]

We’ve All Heard the Naysayers

“We’ve all heard the naysayers – they argue that speechwriting is losing relevance in a world of unscripted comments and 140-character attention spans”, reads the invitation to the 2017 Speechwriters Conference. The reality, Ragan explains is that organizations need thoughtful communicators more than ever. Importantly, all three skill areas on which the speechwriter’s conference promises […]

Basically, We Bought Their Car For Them

  At a recent study session for financial planners, Waypoint Residential’s Todd Patterson made it really easy for us in the audience to understand exactly how excellent a return Waypoint had managed to generate for its investors over the last two years. After comparing dollars invested and dollars realized, Patterson summed up the situation in […]

Did-You-Know Blogging for Business

The Egyptians wore eye shadow to prevent blindness, and lipstick to keep the soul from leaving the body through the breath, Varla Ventura informs readers in The Book of the Bizarre. What a great lead-in that sentence might make for a blog on the website of a beauty salon, cosmetologist, cosmetic surgeon, or even an […]

Cover the Blog Genre Gamut

“Don’t be afraid to write in tried-and-true blog genres,” Gary DeAsi and Evan Stone advised their fellow financial planners as part of the FPA Practice Management Solutions Magazine almost three years ago, listing eight kinds of blogs they called “proven attention getters’”: Advice Collections and top lists Reviews Predictions Motivation Trouble-shooting Interviews Editorial/ Personal reflection […]

Finding Before Solving in Blogging for Business

  “Unfortunately,” reflects my friend and admired sales training expert Tim Roberts, “traditional salespeople are tethered to ‘what we know’”.  Roberts is well aware that it takes many years of trials and tribulations for a salesperson to develop good problem-solving skills, yet he’s here, he says, to challenge and encourage finding before solving. In fact, […]

The Logic and Logistics of Blogging for Business

“Writing is very much about the order of ideas presented and the emphasis given to them,” Brandon Royal explains in The Little Red Writing Book. There are two general things readers expect: to see ideas unfold logically to have writers give the most important ideas the most coverage There are different “floor plans” for pieces […]

Blogging From End to Beginning

  “Strategically, the summary or conclusion should come at the beginning of an expository piece, not at the end,” explains Brandon Royal in The Little Red Writing Book. Royal is referring to a top-down approach, where readers understand from the beginning what the main idea of the piece is, then are given the supporting facts or […]

Spend Time Adding Blog Value, Not Subtracting Typos

  “Don’t hire a proofreader for your blog,” is Michael Hyatt’s advice in the book Platform: Get Noticed in a Noisy World. Why not? 1. It will delay “shipping” – Perfection is the mother of procrastination. 2. Blogs are not books – you can make corrections later and then immediately republish. 3. Even proofreaders don’t […]

Blog Selling With a Story

When Peter Guber’s book “Tell to Win” came out five years ago, talking about “the hidden power of story”, I immediately had a “Bingo!” sensation. As a freelance SEO copywriter reading the intro to that book, I couldn’t help thinking that if the power of story is to be directed towards the marketing strategy and […]

Blogging for Those Wandering the Stacks

“I’ve discovered that searching the Internet doesn’t necessarily get you only to the thing that you were looking for,” observes Vinton Cerf, VP at Google and a “father of the internet”. “Maybe this is like wandering around the stacks in the library and pulling the book next to the one you were looking for, and […]

Ways-To-Take-Charge Blogging for Business

    The article “15 Ways to Take Charge of Your Care”, cover story of December’s AARP Bulletin, is a very fine example for blog content writers.  Why? It uses a numbered list, offering 15 detailed tips for saving time and money on healthcare. As Maria Konnikova remarks in the New Yorker Magazine, “Lists spatially […]

Using News Tidbits to Blog About Babies

  Earlier this week I used stories about Nelson Mandela, Mother Teresa, and Grandma Moses to  illustrate the way anecdotes and tidbits can serve as “triggers”. Blog posts targeted to senior consumers of products and services for the elderly, such as home healthcare agencies, senior residence facilities, and estate planning practices can use stories of […]

Using News Tidbits to Blog About Aging

When he was almost 76, Mandela was elected president of South Africa in the first election that was open to all races in that country’s history. On his 80th birthday he married his third wife, Graca Machel. In 1979, at age 69, Mother Teresa received the Nobel Peace Prize for her work. The first edition […]

Content Marketing Through Blogs

What is this thing called “content marketing”? Well, “instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues,” explains the Content Marketing Institute. Why content marketing? Because it works. How? In three ways, the Institute goes on to say: Increased […]

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