Category: idea sources for blogs

Conversational Blogging Takes Practice – Part B

Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice,” Gallo stresses in Talk Like TED, tracing the creation of a Dr. Jill presentation in Indianapolis. As a content writer for marketing blogs, I often explain to clients and to newbie writers that that blogs (compared to, say, brochures, white papers, and newsletters) are casual […]

Conversational Blogging Takes Practice – Part A

  When Dr. Jill gave her TED Talk in Indianapolis, reports Carmine Gallo in Talk Like Ted, her presentation seemed natural, authentic, animated, and conversational. Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice. Dr. Jill rehearsed her presentation not once, twice, or even 20 times. She rehearsed it 200 times!” Gallo notes. […]

Opening Gambits in Blogging for Business

  When you’re serving up seventeen articles about the very same topic, how do you keep things different and engaging? It’s all in the opening lines, I discovered, looking through TIME’s special edition, The Science of Exercise. Of course, that’s hardly “new news” – I’ve always stressed to new content writers that opening lines have […]

In Business Blogs, Keep the Downbeat Upbeat

In blogging for business, the last thing you’d want to be is “downbeat”. (One dictionary definition of “downbeat” is pessimistic, gloomy, negative, and fatalistic.). On the other hand, “downbeat” might be the very effect I want to achieve in order set the mood for my blog post. (The word “downbeat” is a musical term referring […]

It’s Been Said Before, and That’s OK in Blogging for Business

“Good writing doesn’t get hung up on what’s been said before,” advises Ann Handley in Everybody Writes. “Rather it elects to simply say it better.” That piece of advice, I believe, applies not only to what others have written on your topic, but to what you’ve had to say in earlier blog posts. In corporate […]

Even More About Words to Use in Blogging for Business

  “Having something to contribute to a conversation makes us feel good,” schoolwebmasters.com points out, advising schools on communication strategy. “Everyone likes to feel knowledgeable, included, and validated. It’s even typical in group conversations for someone to be thinking more of what they can add to the conversation than actively listening to what other people […]

Still More About Words to use in Blogging for Business

It’s the one lesson blog content writers can never afford to forget – the right words are our business blogging power tools. Sure, images (pictures, video clips, infographics) have power of their own.  But never forget that, in blogging, words matter, as Jennifer Olney of bealeader.com points out. Words are art, Olney emphasizes, and, as […]

Magic Marketing Words to Use in Blogging for Business

  Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”. Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon […]

The Right Words – Business Blogging Power Tools

It’s too bad that in the course of doing business, we get so tied up in making a good, marketable product and in serving our customers’ needs, we often forget how much help the right words can be. In fact, when it comes to web-based communication, words, along with images are our only tools. As […]

Blogs and Lawyers’ Briefs

Having spent years trying to write like a lawyer (I think the number of blog posts I’ve created for attorneys is now approaching 5,100), it was amusing to learn they might be trying to write like me! In fact, there’s a new book out called Thinking like a writer: a lawyer’s guide to effective writing […]

Good Business Writing Attracts Good Business

  Poor business writing can never be undone, the American Marketing Association cautions in Business Writing Tips for Professionals. “It can cause you to lose business to your competition and could even cost you your job.” Good business writing, on the other hand, is marked by using a strong, active voice, avoiding company acronyms and […]

Him/Her Blogging for Business

  “If you want your ex back, but you lash out against them in hurt and anger, they will probably have trouble getting over that,” Gene Morris assures readers in the little book You Can Get Your Ex Back.” Getting an ex back is not something I need help with just now. But as a […]

Book-Review Blogging for Business

Online visitors are “test-driving” your company or practice through reading your blog posts. They want to see whether you understand their problems and can quickly and effectively help solve those. Often, the way to be of most help to searchers is to offer “book reviews”, collections of material you have “curated” (gathered and presented) for […]

Your Business Blog Can Be Their User Manual

“In the olden days – say the 1980s – if you bought a piece of technology, a paperback user guide came with it.  It was the manufacturer’s one big chance to explain its engineers’ thinking to you, to communicate what the designers and marketers had in mind,” David Pogue writes in Scientific American. Then, Google […]

The Power of Place in Business Blog Content Writing

“Branding helps people identify and recognize your products and organization,” asserts thebrandingjournal.com. And just how does that happen? Branding: makes your company different from the competition helps you connect with customers emotionally helps consumers know what to expect allows you to be clear with your strategy and stay focused So, in today’s world of online […]

Mythbusting Blog Content is More Than OK

  “There may be more stories about the origin of ‘OK’ than there are uses for it,” a Mental Floss magazine article points out. Writers have attributed it to: the Haitian port Aux Cayes a Puerto Rican rum labeled “Aux Quais” the German alles korrekt shipbuilders marking wood for “outer keel” Civil War soldiers carrying […]

Above All, Do No Puzzling in Blogging for Business

“Many claim that the word “forte”, coming from the French fort, should properly be pronounced with one syllable. Common usage, however, prefers the two-syllable pronunciation (for-tay), which has been influenced by the music term forte, borrowed from Italian. Speakers can continue using forte as one syllable knowing that the origin of the word supports this pronunciation, […]

Use the First Minute to Make Blog Readers Feel Safe

“Use the first five minutes to make people feel safe,” advises Chris St. Hilaire in 27 Powers of Persuasion. (This week my Say It for You blog is devoted to business books that offer wonderful guidance on selling and presentation skills.) Politicians know: You can change a conversation by touching the other person’s arm. Lawyers […]

Using the Presentation Secrets of Steve Jobs in Your Business Blogging

    “Your listeners are asking themselves ‘Why should I care?’ Carmine Gallo reminds marketers in his business skills and development book The Presentation Secrets of Steve Jobs. Jobs, the author reminds readers, is the guy who transformed business presentations into an art form. Using those presentation secrets, a top Apple executive said, you can: […]

Two “Ifs” to Making Interview Blogs Intriguing

  Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this:  Interview someone. But interviews, the author warns, are popular only in two cases: You deliver an interview with an important “someone” who rarely speaks in public You rally useful and practical tips and content. As a […]

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