Category: idea sources for blogs

Book-Review Blogging for Business

Online visitors are “test-driving” your company or practice through reading your blog posts. They want to see whether you understand their problems and can quickly and effectively help solve those. Often, the way to be of most help to searchers is to offer “book reviews”, collections of material you have “curated” (gathered and presented) for […]

Your Business Blog Can Be Their User Manual

“In the olden days – say the 1980s – if you bought a piece of technology, a paperback user guide came with it.  It was the manufacturer’s one big chance to explain its engineers’ thinking to you, to communicate what the designers and marketers had in mind,” David Pogue writes in Scientific American. Then, Google […]

The Power of Place in Business Blog Content Writing

“Branding helps people identify and recognize your products and organization,” asserts thebrandingjournal.com. And just how does that happen? Branding: makes your company different from the competition helps you connect with customers emotionally helps consumers know what to expect allows you to be clear with your strategy and stay focused So, in today’s world of online […]

Mythbusting Blog Content is More Than OK

  “There may be more stories about the origin of ‘OK’ than there are uses for it,” a Mental Floss magazine article points out. Writers have attributed it to: the Haitian port Aux Cayes a Puerto Rican rum labeled “Aux Quais” the German alles korrekt shipbuilders marking wood for “outer keel” Civil War soldiers carrying […]

Above All, Do No Puzzling in Blogging for Business

“Many claim that the word “forte”, coming from the French fort, should properly be pronounced with one syllable. Common usage, however, prefers the two-syllable pronunciation (for-tay), which has been influenced by the music term forte, borrowed from Italian. Speakers can continue using forte as one syllable knowing that the origin of the word supports this pronunciation, […]

Use the First Minute to Make Blog Readers Feel Safe

“Use the first five minutes to make people feel safe,” advises Chris St. Hilaire in 27 Powers of Persuasion. (This week my Say It for You blog is devoted to business books that offer wonderful guidance on selling and presentation skills.) Politicians know: You can change a conversation by touching the other person’s arm. Lawyers […]

Using the Presentation Secrets of Steve Jobs in Your Business Blogging

    “Your listeners are asking themselves ‘Why should I care?’ Carmine Gallo reminds marketers in his business skills and development book The Presentation Secrets of Steve Jobs. Jobs, the author reminds readers, is the guy who transformed business presentations into an art form. Using those presentation secrets, a top Apple executive said, you can: […]

Two “Ifs” to Making Interview Blogs Intriguing

  Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this:  Interview someone. But interviews, the author warns, are popular only in two cases: You deliver an interview with an important “someone” who rarely speaks in public You rally useful and practical tips and content. As a […]

7th Century Dance Plague Could Be a Plus in a Business Blog

  The first outbreak of “dancing mania” occurred in the seventh century, Mental Floss magazine relates, and cases sporadically struck every few decades after that. France, Holland, and Germany all suffered, we’re told.  Worst, though, was the July 14, 1518, when Frau Toffea of Strasbourg, France danced for three straight days.  By the time she […]

For Business Blogging, Get in the Remote Mindset

    “In the last decade, remote work has exploded in popularity,” says Skillcrush. “It’s totally feasible to land a lucrative, fulfilling career without selling your soul to the daily commute,” Browning assures readers, cautioning that interviews for remote jobs come with their own set of pitfalls. Interviewees for remote jobs have to demonstrate they […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Blog the Second Side of the Story

An anecdote submitted by a grandma to Reader’s Digest reminded me of something my own maternal grandmother taught us grandkids: there are at least two sides to every story. The opthalmologist’s very cute assistant was examining my 20-year-old grandson, when out of the blue she said, ‘You must really work out.’ ‘Well, yes, I do,’ […]

The First Blog Post is Like the First Day of Class

“What impression would you like to make on the first day?” asks Elizabeth Natalle, author of Teaching Interpersonal Communication. In fact, the first day of class gets a lot of attention from pedagogues, Natalle explains to teachers, because “what happens that first day demonstrates to students what to expect from your instruction.” Some teachers even […]

We’ve All Heard the Naysayers

“We’ve all heard the naysayers – they argue that speechwriting is losing relevance in a world of unscripted comments and 140-character attention spans”, reads the invitation to the 2017 Speechwriters Conference. The reality, Ragan explains is that organizations need thoughtful communicators more than ever. Importantly, all three skill areas on which the speechwriter’s conference promises […]

Basically, We Bought Their Car For Them

  At a recent study session for financial planners, Waypoint Residential’s Todd Patterson made it really easy for us in the audience to understand exactly how excellent a return Waypoint had managed to generate for its investors over the last two years. After comparing dollars invested and dollars realized, Patterson summed up the situation in […]

Did-You-Know Blogging for Business

The Egyptians wore eye shadow to prevent blindness, and lipstick to keep the soul from leaving the body through the breath, Varla Ventura informs readers in The Book of the Bizarre. What a great lead-in that sentence might make for a blog on the website of a beauty salon, cosmetologist, cosmetic surgeon, or even an […]

Cover the Blog Genre Gamut

“Don’t be afraid to write in tried-and-true blog genres,” Gary DeAsi and Evan Stone advised their fellow financial planners as part of the FPA Practice Management Solutions Magazine almost three years ago, listing eight kinds of blogs they called “proven attention getters’”: Advice Collections and top lists Reviews Predictions Motivation Trouble-shooting Interviews Editorial/ Personal reflection […]

Finding Before Solving in Blogging for Business

  “Unfortunately,” reflects my friend and admired sales training expert Tim Roberts, “traditional salespeople are tethered to ‘what we know’”.  Roberts is well aware that it takes many years of trials and tribulations for a salesperson to develop good problem-solving skills, yet he’s here, he says, to challenge and encourage finding before solving. In fact, […]

The Logic and Logistics of Blogging for Business

“Writing is very much about the order of ideas presented and the emphasis given to them,” Brandon Royal explains in The Little Red Writing Book. There are two general things readers expect: to see ideas unfold logically to have writers give the most important ideas the most coverage There are different “floor plans” for pieces […]

Blogging From End to Beginning

  “Strategically, the summary or conclusion should come at the beginning of an expository piece, not at the end,” explains Brandon Royal in The Little Red Writing Book. Royal is referring to a top-down approach, where readers understand from the beginning what the main idea of the piece is, then are given the supporting facts or […]

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