Category: idea sources for blogs

Taking Content-Writing Tips from Dental Web Designers “Down Under”

If you’re a dentist, your website needs to build your brand,” Luke Hayes of Dental Marketing Solutions cautions. Hayes makes Australian dentists smile by designing websites with “visual impact and usability”. What do his websites aim to do? Here across the pond, we would do well to follow the list Hayes provides: Build patients’ confidence […]

Premise-Based Blogging for Business

Whether you’re pruning hedges, painting a room, or cooking dinner, having the right equipment for the job matters a lot.  That’s precisely the concept upon which a radio ad I heard recently was based.  The ad sponsor was mattress manufacturer BeautyRest, and I couldn’t help feeling that the commercial was impactful as a result of […]

“Ever-Wonder-Why” Blogging for Business

My friend Larry M. shared a fascinating list of “Ever Wonder Why Trivia” that I think you’ll enjoy.  More important, there’s a lesson here: trivia and blog marketing go together like “a horse and carriage” (if you’re my age) or maybe like peanut butter and jelly (if you’re any age). Trivia can be used in […]

Using the “It’s Not Your Fault” Appeal in Blog Marketing

An advertisement I happened upon incorporates what I think was a very effective form of “reverse psychology” as a way to appeal to customers: “It’s not your fault”, the ad read.  If your hot water heater “chose” a weekend to break down – well, that’s not your fault and you shouldn’t be charged extra for […]

Having the Last Word in Your Business Blog

“Nothing can be more annoying to your reader than an article that ends too abruptly or shabbily,” Elizabeth Soumya writes in BlogVault.com. “As writers we can often feel complacent, as if we have little to say by the time we find ourselves at the end.” But concluding means bringing your blog post to a convincing […]

The-Truth-About Business Blog Titles

  The table of contents in Time’s special edition “The Science of Exercise” lists seventeen different articles, all of which sounded interesting enough to induce me to take the magazine off the display and add it to my shopping cart. And the articles did turn out to be interesting, every page worth a read by […]

Remember the Golden Triangle in Blogging for Business

        “Remember, human nature never changes,” cautions Jeanette Maw McMurtry in Marketing for Dummies. While design trends for websites may change, she says, the way our unconscious minds process information never does. The term “Golden Triangle” refers to the way English-speaking people view search results, starting at the upper left side of […]

Showing Them How Shows Them YOU In Blogging for Business

For making content king on your website, Jeanette Maw McMurtry recommends, think about the top content themes readers most often seek: product comparisons purchasing guides how-to guides research findings When it comes to how-to guides, McMurtry is making a point that I often stress when training blog content writers: “Even if you offer a service, […]

Same Old, Same New Blogging for Business

“I’ve already covered my products and services on my website – what else is left to say?” is a question I hear a lot from business owners or professional practitioners. Even if they understand the overall value of having a blog, their concern is that, sooner or later, they’ll run out of things to say in […]

Metaphoric Blogging for Business

  “Are you playing with a full deck?” Mensa’s Richard Lederer asks, jokingly referring to the “combination of genetic and environmental roulette” that has Mensans ending up smart as whips, with others at the “short end” of the intelligence “stick”. In the very funny article “Are You Playing With a Full Deck?” Lederer lists categories […]

How-Do-I-Wear-That Blogging for Business

A number of years ago, I touted a SELF Magazine article titled “How Do I Wear That?” as a good model for writers of blogs meant to market a product or service. Here’s why I thought so: The article was written in question/answer format, first describing a “style dilemma”, then offering a “self-solution”. In other […]

More About Quotations in Blogging for Business

Using quotations in blog posts can help create anticipation, suspense, or drama, as we went over earlier this week in my Say It For You blog. Quotations help reinforce points while adding variety and authority, and, so long as they are not overdone, they can be a very good idea in blogging for business. But, […]

In Business Blogs, Quotations Can Be a Good Idea

How good an idea is it to use quotations in your business blog? Very good, once you allow for certain caveats. You can use a quote to: reinforce your point show you’re in touch with trends in your field add value for readers (by aggregating different sources of information in one business blog) add variety […]

Blogging to Inspire

“Unless your blog only serves as a personal diary, you should aim to inspire others with your writings,” hongkiat.com advises. All you need to be concerned about is how much value you can provide to readers.  How do you go about providing value? Honkiat’s answers: Write what others didn’t think of. Write what is noteworthy, […]

Are You Game to Blog?

AARP’s September issue chose an interesting way to present content. In place of an article about saving money and getting the best deals possible, the editors offered a game grid, challenging readers to search for words on a grid.  There were ten sentences with certain words printed in red, and readers were asked to locate […]

Ohio River Lessons About Business Blogging

My two-day get-away with friends to historic Madison, Indiana wasn’t supposed to be about business, and it wasn’t. Later, though, recalling the different guided tours we’d taken, I realized I’d had blog content writing on my mind after all. While learning interesting facts about how a telegram saved Madison from demolition and how Kentucky “owns” […]

Self-Checking Your Business Blog

          “These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]

Intro Blog Posts

I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it.  As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]

A Nutritious Business Blog Diet Balances Features and News

  Like newspapers, business blog content writing can balance feature stories with news. News stories cover breaking, time-sensitive stuff; feature articles might have the same impact whether you read them today or two months from now. The word “news” when it comes to blog marketing, can mean two entirely different things.  The first type centers […]

Mention-Worthy Business Blogging

  “Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention, Jonah Berger observes in his book Contagious. Something can be remarkable, he says, because it is: novel surprising extreme just plain interesting But the most important aspect of remarkable things is that they are worthy of remark. If something is just […]

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