Did That Business Blogger Know What They Were Doing???

Adam Davis of Buzz Feed shows video clips, in each of which a famous movie actor is committing some sort of grammar “crime”. For Он и онаexample, we see Meryl Streep remarking, “That person knew what they were doing.”

“’They’ is plural, so unless you’re talking about more than one person, you need to say ‘he’ or ‘she’”, explains Davis.

Y’know, that he/she/you/one thing seems to come up a lot in blog content writing. I hate to think I’m one of those people Lauren Davis of i09.com says is not being helpful, who are just asserting their perceived linguistic superiority, and I’d hate for business blog content writers I’d helped train to write stuff that packs the punch of a very boring textbook.

Of the two Davis bloggers (Adam and Lauren), I tend to side with Adam, who apparently realizes that grammar mistakes in content writing for business are very much like wardrobe mishaps, in that they call attention away from the kind of impression we intend to make on behalf of our businesses or professional practices. 

Women’s Lib turned out to have created some new problems for writers. “When I was growing up,” observes Lynn Gaertner-Johnston, “the automatic choice would have been the male pronoun.”  Streep would’ve said “That person knew what HE WAS doing.” “They” is an awkward choice when Streep is talking about one person, and using “she” no matter what gender “that person” actually was is even more awkward, I suppose.

Houghton Mifflin Harcourt’s CliffsNotes agrees that remedying the problem of gender bias in pronouns isn’t easy. “When possible, rewrite sentences using third-person plural forms,” they advise.  “Diplomatic people keep their opinions to themselves.”

Did THOSE business bloggers know what THEY were doing????

 

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