Help Your Blog Readers Discover Your CTAs

True to its title, Discover Magazine (one of my favorite reads) provided an exercise in “discovery”.  Inserted between the pages, in no fewer than five different spots, were postcards.  Each card offered me the chance to “discover the savings” by signing up for a subscription to the publication.

Ever on the alert for marketing concepts that might be useful for us business blog content writers, I noticed several interesting things about the Discover postcard subscription-signup strategy:

Repetition: The cards were spaced at least ten pages apart. Whether I turned out to be a systematic reader, the kind who starts at the beginning and goes through the magazine story by story, or whether I was the kind of reader who skips over the first part of the magazine to get to the stories listed on the cover, I was still going to find one of those calls to action.

Appeal to different interests: One of the cards touted “Next Gen Tech” with an eye, I imagine, to hooking younger readers. Two of the others had “skinflint appeal, promising that every new subscription would include two special issue, and that signing up now for three years could save me as much as $141.

Engagement: While a couple of the postcards were loosely inserted between pages, one was bound with the magazine, requiring me to tear it out before filling out the information.

‘“Without bombarding your audience with ‘Buy Now’s!’ and ‘Click Here’s!’’’ you can easily capture attention, drive action, engage audiences, and keep them coming back for more,” says Megan Brown of the Content Marketing Institute. How? Let them download a tutorial, fill out a lead form – in other words, do something.

Whether it’s a postcard in a magazine or a Call to Action in a business blog post, help your blog readers “discover”  you and follow your CTAs!