Tag: blog marketing

For Further Explanation, Bring in the Cockpit Crew

Should fliers be forced to watch the safety video? Most definitely, writes George Hobica in USA Today. Whenever there’s been an emergency on a plane, we see videos of passengers doing the wrong things, such as escaping a crash landing carry luggage and not wearing shoes, or not knowing how to put on oxygen masks, […]

In Blogging and in the Air, a Bit of Explanation Goes a Long Way

“Although many frequent fliers think they know what to do in an emergency, in fact most probably haven’t listened to the safety videos in years and if you quizzed them about the content, they’d flunk,” writes George Hobica in USA Today. The basic content of safety videos, Hobica explains, is established by the International Civil […]

If They Don’t “Get” Annie, They Won’t Buy the Gun

“Imagine,” LitCharts.com writes, “if every time someone used the expression “it was a real Cinderella story,” they had to retell the entire story of Cinderella to explain exactly what they meant.” By using an allusion to something a majority of people will already know, you can clarify your own message – provided they DO know […]

In Blog Marketing, Look for a Plot

  “Don’t look for a plot here. This is a polemic,” are the words a reviewer in the Mensa Bulletin uses to describe J.K Hillstrom’s book, A Humanitarian’s Fantasy. The book is a more like a series of lectures, the reviewer complains, rather than a coherent, sequential piece of prose. Individual business blog posts may […]

Business Blogs – Inviting Buyers into Your Own Walled Garden

  “Perhaps the world has moved past the idea of merely having a webpage that’s your own, and nobody else’s. Perhaps we’re expected to do everything, instead, on social media or in someone else’s walled garden,” muses Ernie Smith, editor of Tedium, in response to the question “Is blogging dead?” Maybe, when blogging was on […]

Blog Two Viewpoints to Make Your Point

  To promote my Say It For You content writing business, I became involved in various networking groups. Invited to make a presentation one day on the subject of asking for referrals, I chose to present not one point of view about referrals, but two… Viewpoint #1: Referrals build business; the more you ask for […]

Bloggers – Avoid the 5 Big Mistakes Advisors Make

“When dealing with the media, there are five common mistakes that financial advisors tend to make, “ writes Sally Cates in Financial Planning Magazine. “I should know,” Cates remarks (for 25 years, she’s been helping advisors have discussions with reporters). I should know, too. As a now-retired financial planning practitioner who trains blog content writers, […]

Business Blog Openers That Wait to Reveal

Yes, as I emphasized in an earlier post this week, opening lines are key in blogging for business. Why not, I suggested, use the opening sentence to make your thesis clear along with your topic? In other words, searchers should be assured not only that they’ve clicked on the right link to get information on […]

Long-Tail Keyword Phrases in Blogging for Business

    To optimize your blog content, Lindsay Kolowich of Hubspot advises, focus on one or two long-tail keywords that match the intent of your ideal reader. In other words, optimization is not about incorporating as many keywords into your posts as possible (that actually hurts SEO), but about answering the intent of your visitors […]

Contrarian Content: Go Ahead – Blog to Differ

Whatever the conventional wisdom is, Brute Squad coach Ariel Jackson begs to differ. “In order to progress, we need to stop automatically accepting conventional wisdom as dogma and train ourselves to explore nuances and identify new approaches,” Jackson says. There’s something very appealing and curiosity-stimulating about contrarian content, and, whether it’s business-to-business blog writing or […]

Smart and Humanizing Blogging About “Alumni”

  In my last post I took inspiration from Nuvo editor Laura McPhee, who devoted an entire section of the paper to highlighting NUVO alumni, people who had worked at Nuvo, then departed for “better things”. From my vantage point as a professional blog content writer, I thought McPhee’s idea was fabulously innovative. Sure, many […]

Humanizing Your Company by Blogging About “Alumni”

“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”. What a captivating notion, I thought, reading that […]

Business Blogging Tips Out of Consumer Reports Magazine – Part B

  “My TV prompts me to do updates, but I often ignore the requests.  Is that bad?”  That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]

Business Blogging Tips Out of Consumer Reports Magazine – Part A

2.8 billion.  That was the entire headline – “2.8 billion” of an article in the March issue of Consumer Reports Magazine. How could you not want to find out more? The first paragraph of the article consisted of three very short sentences: “That’s how many robocalls – computer-generated calls – were sent to Americans in […]

Steering Clear of Duplicate Content in Business Blogging

“Blogs are owned media.  Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]

Practitioners Blog to be Viewed as SMEs

  “Mand training is an essential component of verbal behavior training for any individual who lacks this skill,” is the opener of an article on the website of the National Institutes of Health, discussing the treatment of children with autism. “What are mands and why do we need to teach them?” is the title of […]

Question/Answer Blogging Benefits Readers and Bloggers

  The one-page advertorial in the February issue of Indy Kids’ Directory could serve as the perfect model for any professional practitioner’s blog post, I thought. The page is headed by a parent’s question: “My child is struggling with reading.  Could it be related to his speech difficulties?” Yes, begins the answer. The speech pathologist, […]

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]

Business Blog Writing to Boost Readers’ Brains – and your Own

Turns out I was right about the “training effect” of a business blog. When you blog, I like to say, you verbalize the positive aspects of your business in a way that people can understand. You put your recent accomplishments down in words. You review the benefits of your products and services and keep them […]

Can Business Blog Writing “Make the Man”?

When Shakespeare’s Polonius was sharing his wisdom with Laertes, he mentioned how important clothing is in making a good impression: “Costly thy habit as thy purse can buy, But not express’d in fancy; rich, not gaudy; For the apparel oft proclaims the man.” Generations later, Mark Twain quipped, “Clothes make a man.  Naked people have […]

Business Blogging 2.0

“Your Best Staycation May Be in Your Own Back Yard” is the theme of the latest issue of Travel Indiana magazine“.  “Statistics show that one-third of Americans visit coastal areas each year, confirming our strong draw to the water and the activities surrounding it. But if you think you have to travel outside of Indiana […]

Why-In-The-World Business Blogging

It wasn’t a blog post, but the article might well have been just that, I thought, reading the advertorial in Senior Living, in which David Ring, owner of Indiana Funeral Care, answers the question “Why In the World Would I Plan My Own Funeral?” Last November, in my Say It For You blog, I quoted […]

Great Business Blog Stories Are Rarely Aimed at Everyone

  “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story,” observes Seth Godin in his latest book All Marketers Tell Stories. Not all stories succeed, Godin points out, because not all stories have the following essential […]

Blog Content Writers Take Lessons from the Past

Alexander Pope and Sir Ross Smith lived centuries apart, but both came to the same conclusion on the topic of arguing. Both men are quoted in Dale Carnegie’s book How to Win Friends and Influence People.  “Why prove to a man he is wrong? Is that going to make him like you?  Don’t argue – […]

Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, […]

Giving it Away to Get ‘Em – the Other Side of the Useful Info Story

No, (as I spent some digital “ink” saying in my last post), I don’t think sports scores or snow statistics belong on the blog sites of jewelers, dentists, or veterinarians, when those are used primarily as a way to attract visitors. My take on that form of marketing is that it works counter to the […]

Blog Marketing – Giving it Away to Get ‘Em

Weather reports on a jewelry store website or blog? Sports scores to market a dental practice? Really? Entrepreneur Magazine’s Ultimate Small Business Marketing Guide thinks it’s a good idea: “Another good way to increase your web site’s sticky content is to provide up-to-date headline news, sports scores, international and local weather forecasts, and stock market financial […]

Let Me Count the Ways to Use Numbers in a Business Blog

“Use numerals to express numbers 10 and above, and use words to express numbers below 10,” Paige Jackson of the American Psychological Association reminds writers. Another writing guidance source, the Purdue OWL, has this to say: “Although usage varies, most people spell out numbers than can be expressed in one of two words and use […]

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both […]

Collating and Curating in Business Blogs – What’s the Dif?

  “Expressing our love, gratitude and appreciation to others on the New Year by sending happy New Year messages for friends and loved ones is a great way to share in this spirit of renewal and joy with those around us,” Richard Kronick writes in the Huffington Post, proceeding to list samples of funny New Year […]

New Year Resolutions for Blog Content Writers

  During the holidays, at least here in America, we seem to be “into” list-making. From shopping lists to Santa’s twice-checked  list, we now culminate the series with lists of New Year’s resolutions. Looking back at the past year of offering Say It For You business blogging assistance, I found several simple lists I used […]

Why “Blog” and “Glob” are Antigrams

When most people talk of anagrams, the Book of Random Oddities explains, they mean words that can have their letters rearranged to make other words, such as “bat” and “tab”. In the world of recreational wordplay, though, an anagram is a rearrangement of the letters in a word, phrase, or sentence to make a new […]

Add a Little “Why” to Your Business Blog Content

When speaker Todd Hunt saw a sign in his health club reading: “Please Do Not Pour Water on the Sauna Rocks” Hunt’s first thought, he relates, was “I’ll pour water on the rocks if I want to.  Nobody tells me what to do!” But after spotting the second line of copy on the sign, Hunt […]

People-to-People Blogging for Business

Skimming through my now-pretty-extensive collection of business books, I came across Hollywood producer Peter Guber’s book Tell to Win.  Guber thinks storytelling is a professional discipline, and in the book he examines the way people use stories to do business. As a professional blog content creator and trainer in corporate writing, I think that what […]

Citations – Good News in Blogging, Confusing in Spelling, Bad News in Driving

“The triple whammy of homophones ‘cite’, ‘site’, and ‘sight’ has the potential to create a great deal of confusion,” the editors of The Book of Random Oddities explain. To cite, they go on to explain, means to “quote someone, or someone’s work, as a authoritative source to support an argument.” The word “cite”, the book’s […]

Translation Blogging Can Translate Into Transactions

A couple of years ago, in an online discussion about a blog listing “150 weird words that only architects use”, (including “pastiche”, “ergonomy”, “charette”, “regionalis”, and “materiality”), there were two schools of thought: Pro:   Architecture has its own language, not unlike other professions.  Not everything needs to be diluted to the lowest common denominator. Con:  […]

Have Attitudes Changed About Price Point Blogging?

Awhile back, I began one of my Say It For You blog posts by quoting a remark by Marcus Sheridan of social media examiner.com, something he’d written, back in 2012.“Many business websites fail to address the subject of pricing,” Sheridan had observed. “Instead of addressing the number-one consumer question up front, they decided to wait […]

What Blog Title Phrasing Doubles Your Click-through Rates?

    Researchers at the BI Norwegian Business School in Oslo, Norway were out to determine what factors make certain headlines drive more click-throughs than others. They performed two experiments, one using Twitter, the other using popular Norwegian auction and shopping website FINN.Putting aside possible cultural differences among readers in different countries, the major takeaways […]

Musing About Blogging for Business and Being Human

Just the other day, friend Jim Anthony (So-Mark Founder) sent an email message full of statistics about blogging – (music to my blog content writer’s ears, of course!). WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page […]

Business Blogging Takes Visitors Through Relationship-Building Meetings

Not one encounter, or even two. “To ensure you are consistently giving clients this close attention, you should take them through a series of FIVE relationship-building meetings,” is the advice John Bowen, Jr. gives to his fellow financial advisors. Why five?  Each of the meetings has a specific purpose; each is designed to move the […]

Business Blogging With Round-Up Posts – Part 2 of 2

    Round-up posts are blog posts consisting of lists of best sources of information. Those might be lists of best websites, best You Tube clips, or best of any kind of web content that relates to your topic. As a business blogging trainer, I loved many of Authorunlimited editor Cathy Presland’s ideas for round-up […]

Business Blogging With Round-Up Posts – Part 1 of 2

Authorunlimited editor Cathy Presland calls them Best-of-the-Web Round-Ups, referring to blog posts consisting of “lists of the best websites, You Tube clips, or any other kind of web content that relates to your topic”, and round-up posts are great way, she advises, for business blog content writers to demonstrate the breadth of your own knowledge […]

Taking Content-Writing Tips from Dental Web Designers “Down Under”

If you’re a dentist, your website needs to build your brand,” Luke Hayes of Dental Marketing Solutions cautions. Hayes makes Australian dentists smile by designing websites with “visual impact and usability”. What do his websites aim to do? Here across the pond, we would do well to follow the list Hayes provides: Build patients’ confidence […]

Premise-Based Blogging for Business

Whether you’re pruning hedges, painting a room, or cooking dinner, having the right equipment for the job matters a lot.  That’s precisely the concept upon which a radio ad I heard recently was based.  The ad sponsor was mattress manufacturer BeautyRest, and I couldn’t help feeling that the commercial was impactful as a result of […]

“Ever-Wonder-Why” Blogging for Business

My friend Larry M. shared a fascinating list of “Ever Wonder Why Trivia” that I think you’ll enjoy.  More important, there’s a lesson here: trivia and blog marketing go together like “a horse and carriage” (if you’re my age) or maybe like peanut butter and jelly (if you’re any age). Trivia can be used in […]

Using the “It’s Not Your Fault” Appeal in Blog Marketing

An advertisement I happened upon incorporates what I think was a very effective form of “reverse psychology” as a way to appeal to customers: “It’s not your fault”, the ad read.  If your hot water heater “chose” a weekend to break down – well, that’s not your fault and you shouldn’t be charged extra for […]

It’s Smart to Answer “Stupid Questions” in Your Business Blog

“The next time someone asks you a seemingly stupid question, stop and look at it from their side,” advises speaker Todd Hunt. After asking his local copy shop to quote a simple black-and-white printing job, Hunt was annoyed when they emailed him asking whether he wanted them to print his job on their black printer […]

Halloween Hints for Your Business Blog

  The late October wind was serene and tranquil as the bold orange sun faded into the seemingly empty autumn evening sky. Crisp shades of red, yellow, and orange from fallen leaves, formed a thin layer over the brown lawns of the neighborhood. Immediately noticeable were the bolder colors in the decorations of the local […]

Having the Last Word in Your Business Blog

“Nothing can be more annoying to your reader than an article that ends too abruptly or shabbily,” Elizabeth Soumya writes in BlogVault.com. “As writers we can often feel complacent, as if we have little to say by the time we find ourselves at the end.” But concluding means bringing your blog post to a convincing […]

The-Truth-About Business Blog Titles

  The table of contents in Time’s special edition “The Science of Exercise” lists seventeen different articles, all of which sounded interesting enough to induce me to take the magazine off the display and add it to my shopping cart. And the articles did turn out to be interesting, every page worth a read by […]

Remember the Golden Triangle in Blogging for Business

        “Remember, human nature never changes,” cautions Jeanette Maw McMurtry in Marketing for Dummies. While design trends for websites may change, she says, the way our unconscious minds process information never does. The term “Golden Triangle” refers to the way English-speaking people view search results, starting at the upper left side of […]

Respect the Rules of Reversal in Blogging for Business

  First impressions can affect many elements of your life course, from how you fare in job interviews to whether you gain friends at social gatherings, Psychology Today explains. Yet first impressions can be reversed, as Melissa Ferguson, head of Cornell University’s Automaticity Lab found after conducting some very interesting experiments…. In the first series, […]

Same Old, Same New Blogging for Business

“I’ve already covered my products and services on my website – what else is left to say?” is a question I hear a lot from business owners or professional practitioners. Even if they understand the overall value of having a blog, their concern is that, sooner or later, they’ll run out of things to say in […]

Metaphoric Blogging for Business

  “Are you playing with a full deck?” Mensa’s Richard Lederer asks, jokingly referring to the “combination of genetic and environmental roulette” that has Mensans ending up smart as whips, with others at the “short end” of the intelligence “stick”. In the very funny article “Are You Playing With a Full Deck?” Lederer lists categories […]

How-Do-I-Wear-That Blogging for Business

A number of years ago, I touted a SELF Magazine article titled “How Do I Wear That?” as a good model for writers of blogs meant to market a product or service. Here’s why I thought so: The article was written in question/answer format, first describing a “style dilemma”, then offering a “self-solution”. In other […]

Ask, But Also Persuade

  “Yes, you should ask — but you should also persuade,” Mental Floss magazine advises employees ready to request a pay raise.  “If your company doesn’t offer an annual review, ask your supervisor if you can have one.” The pointers the authors offer on best ways for employees to use that meeting are definitely apropos […]

More About Quotations in Blogging for Business

Using quotations in blog posts can help create anticipation, suspense, or drama, as we went over earlier this week in my Say It For You blog. Quotations help reinforce points while adding variety and authority, and, so long as they are not overdone, they can be a very good idea in blogging for business. But, […]

In Business Blogs, Quotations Can Be a Good Idea

How good an idea is it to use quotations in your business blog? Very good, once you allow for certain caveats. You can use a quote to: reinforce your point show you’re in touch with trends in your field add value for readers (by aggregating different sources of information in one business blog) add variety […]

Self-Checking Your Business Blog

          “These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]

Where Are You Going and Why Are You There?

In the e-letters my friend Jane Thompson, the trade show marketing consultant, sends me, I invariably find valuable pieces of advice that relate to blog marketing. While trade shows can be a tremendous source of leads, industry information, and networking, Jane explains, she sees many companies wasting time and money because they don’t have an […]

Intro Blog Posts

I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it.  As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]

A Nutritious Business Blog Diet Balances Features and News

  Like newspapers, business blog content writing can balance feature stories with news. News stories cover breaking, time-sensitive stuff; feature articles might have the same impact whether you read them today or two months from now. The word “news” when it comes to blog marketing, can mean two entirely different things.  The first type centers […]

Mention-Worthy Business Blogging

  “Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention, Jonah Berger observes in his book Contagious. Something can be remarkable, he says, because it is: novel surprising extreme just plain interesting But the most important aspect of remarkable things is that they are worthy of remark. If something is just […]

Saying What They Said in Blogging for Business

“Quoting other people is a staple of many types of writing. Journalists use quotes in their stories, magazine writers interview experts to support their piece, and academics quote research papers. As a blogger, you too can borrow the wisdom of others to inspire and support your writing,” advises Ali Luke of dailyblogtips.com. There are plenty […]

Business Blogging Earns High Scores

“There’s no doubt that blogs afford small businesses big payoffs. They humanize a business, position you as an expert in your field, and work hand-in-hand with your website and social media presence to improve your search engine rankings,” the SCORE website advises its members.  But, since finding the time or an eager author to write […]

In Blog Marketing, Accentuate the Practical

“Most products, ideas, and behaviors are consumed privately,” observes Jonah Berger in his book Contagious. Problem is, he points out, if people can’t see what others are choosing and doing, they can’t imitate them. On the other hand, Berger cautions, making things more public can have unintended consequences. “If you want to get people to […]

Contagious Blog Marketing

“Why do some products, ideas, and behaviors succeed when others fail?” Jonah Berger asks in his book Contagious. Berger first lists some traditional answers: they are just plain better – easier to use and more effective attractive pricing advertising None of these explains the whole story, Berger claims, without including social influence and work of […]

How-I-Did-It Blogging for Business

“Starting and running a business is traveling a landscape filled with opportunity and hazards.  Knowing which is which can make the difference between growing your company and blowing it up,” begins the special issue of Inc. magazine in which twelve company founders describe how they rose to success. ‘How-we-did-it” stories make for very effective blog […]

If-We-Haven’t-Moved Blogging for Business

Nine years ago I posted a Say It For You blog about an experiment concerning the way people’s attention is engaged. The subjects of the study were people who drove the same route every day to work and back, passing a giant billboard advertising new cars.  When questioned, almost none of those people remembered even […]

Conversational Blogging Takes Practice – Part B

Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice,” Gallo stresses in Talk Like TED, tracing the creation of a Dr. Jill presentation in Indianapolis. As a content writer for marketing blogs, I often explain to clients and to newbie writers that that blogs (compared to, say, brochures, white papers, and newsletters) are casual […]

Conversational Blogging Takes Practice – Part A

  When Dr. Jill gave her TED Talk in Indianapolis, reports Carmine Gallo in Talk Like Ted, her presentation seemed natural, authentic, animated, and conversational. Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice. Dr. Jill rehearsed her presentation not once, twice, or even 20 times. She rehearsed it 200 times!” Gallo notes. […]

Text Still Tops in Delivering Information

“For years now, I have been listening to numerous digital marketing experts preach about the end of written content as we know it,” Milica of fourdots.com writes. “Even though the entire Web is basically built on it, more than a few experts believe that sooner or later, video is going to take over.” According to […]

Would-You-Rather Blogging for Business

People like hearing other people’s opinions almost as much as they like expressing their own, which accounts for the popularity of the party game “Would You Rather”, in which a dilemma is posed the form of a question beginning with the words “Would you rather”. Would you rather be forced to wear wet socks for […]

Wedding and Pro Bono Business Blog Gifting

If you’re going to disregard the preferred wedding gift list, what you give has to be good, advises Nicole Garner in Mental Floss Magazine. But, amazingly, the author adds, the most unique and valuable wedding gifts might not cost you anything except some thought and effort. You might pass on a family treasure, offer your […]

In Business Blogs, Keep the Downbeat Upbeat

In blogging for business, the last thing you’d want to be is “downbeat”. (One dictionary definition of “downbeat” is pessimistic, gloomy, negative, and fatalistic.). On the other hand, “downbeat” might be the very effect I want to achieve in order set the mood for my blog post. (The word “downbeat” is a musical term referring […]

Even More About Words to Use in Blogging for Business

  “Having something to contribute to a conversation makes us feel good,” schoolwebmasters.com points out, advising schools on communication strategy. “Everyone likes to feel knowledgeable, included, and validated. It’s even typical in group conversations for someone to be thinking more of what they can add to the conversation than actively listening to what other people […]

Still More About Words to use in Blogging for Business

It’s the one lesson blog content writers can never afford to forget – the right words are our business blogging power tools. Sure, images (pictures, video clips, infographics) have power of their own.  But never forget that, in blogging, words matter, as Jennifer Olney of bealeader.com points out. Words are art, Olney emphasizes, and, as […]

Magic Marketing Words to Use in Blogging for Business

  Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”. Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon […]

The Right Words – Business Blogging Power Tools

It’s too bad that in the course of doing business, we get so tied up in making a good, marketable product and in serving our customers’ needs, we often forget how much help the right words can be. In fact, when it comes to web-based communication, words, along with images are our only tools. As […]

How Will They Know They’ve Been Helped?

  Financial planners could start the meeting with new clients by asking a simple question: “What is it that brings you in today?” the Journal of Financial Planning suggests. Another question to ask to get a sense of expectations is: “At the end of our meeting today, how will you know that it has been […]

Why and Why-Not Blogging for Business

  Aliens would probably come to Earth in peace, quantum physicist Jim Al-Khalili assures readers in his book Aliens, proceeding to bust no fewer than five commonly held myths-from-the-movies about encounters with visitors from other planets. The author uses scientific knowledge to debunk each myth: Aliens will eat us. No, because, in order for them […]

Your Business Blog Can Be Their User Manual

“In the olden days – say the 1980s – if you bought a piece of technology, a paperback user guide came with it.  It was the manufacturer’s one big chance to explain its engineers’ thinking to you, to communicate what the designers and marketers had in mind,” David Pogue writes in Scientific American. Then, Google […]

The Power of Place in Business Blog Content Writing

“Branding helps people identify and recognize your products and organization,” asserts thebrandingjournal.com. And just how does that happen? Branding: makes your company different from the competition helps you connect with customers emotionally helps consumers know what to expect allows you to be clear with your strategy and stay focused So, in today’s world of online […]

Mythbusting Blog Content is More Than OK

  “There may be more stories about the origin of ‘OK’ than there are uses for it,” a Mental Floss magazine article points out. Writers have attributed it to: the Haitian port Aux Cayes a Puerto Rican rum labeled “Aux Quais” the German alles korrekt shipbuilders marking wood for “outer keel” Civil War soldiers carrying […]

Deep Dive to Create More Blog Content

  Deep dive, freshsparks.com advises blog content writers. “Take articles with more general information and create a separate article focusing on one specific area.” All the way back in 2008, I wrote about target marketing in a Say It For You blog post titled “If the Parents Hate It, the Kids Will Love it”. I […]

Above All, Do No Puzzling in Blogging for Business

“Many claim that the word “forte”, coming from the French fort, should properly be pronounced with one syllable. Common usage, however, prefers the two-syllable pronunciation (for-tay), which has been influenced by the music term forte, borrowed from Italian. Speakers can continue using forte as one syllable knowing that the origin of the word supports this pronunciation, […]

Use the First Minute to Make Blog Readers Feel Safe

“Use the first five minutes to make people feel safe,” advises Chris St. Hilaire in 27 Powers of Persuasion. (This week my Say It for You blog is devoted to business books that offer wonderful guidance on selling and presentation skills.) Politicians know: You can change a conversation by touching the other person’s arm. Lawyers […]

Two “Ifs” to Making Interview Blogs Intriguing

  Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this:  Interview someone. But interviews, the author warns, are popular only in two cases: You deliver an interview with an important “someone” who rarely speaks in public You rally useful and practical tips and content. As a […]

7th Century Dance Plague Could Be a Plus in a Business Blog

  The first outbreak of “dancing mania” occurred in the seventh century, Mental Floss magazine relates, and cases sporadically struck every few decades after that. France, Holland, and Germany all suffered, we’re told.  Worst, though, was the July 14, 1518, when Frau Toffea of Strasbourg, France danced for three straight days.  By the time she […]

For Business Blogging, Get in the Remote Mindset

    “In the last decade, remote work has exploded in popularity,” says Skillcrush. “It’s totally feasible to land a lucrative, fulfilling career without selling your soul to the daily commute,” Browning assures readers, cautioning that interviews for remote jobs come with their own set of pitfalls. Interviewees for remote jobs have to demonstrate they […]

In-Command Business Blogging

Messages have two aspects, explains Elizabeth J. Natalle in Teaching Interpersonal Communication, the report aspect and the command aspect. Since we blog content writers are always looking to find the right tone to translate corporate message into people-to-people terms, I found Natalle’s explanation of the two categories very useful. I put the well-written article “50 […]

Does Your Blog Post Command or Report?

    There are two aspects to any communication, explains Elizabeth J. Natalle in Teaching Interpersonal Communication. The report aspects conveys information, while the command aspect refers to the relationship between the communicants. The command aspect sets a tone, which might be focused on: this is how I see myself… this is how I see […]

In Blogging, the More Things Change……

  On a recent tour of interesting Indiana places, I picked up the most fascinating souvenir – The Daily Review newspaper published February 19, 1908 in Crawfordsville. Since my work at Say It For You centers around business marketing, I was particularly fascinated with Page 3 of the paper, which sported a crazy patchwork  of […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Case Study Business Blogging

“To explore uncertainty reduction theory, I ask students to analyze a case study in groups of four to six people for about 15 to 20 minutes,” says Elizabeth Natalle in Teaching Interpersonal Communication. The case study, she adds, is a good teaching technique because students can participate actively and demonstrates choice making. Stories of all […]

Blog the Second Side of the Story

An anecdote submitted by a grandma to Reader’s Digest reminded me of something my own maternal grandmother taught us grandkids: there are at least two sides to every story. The opthalmologist’s very cute assistant was examining my 20-year-old grandson, when out of the blue she said, ‘You must really work out.’ ‘Well, yes, I do,’ […]

Every Blog Post Should Have Two Winners

“My philosophy is that every phone conversation has a loser,” says Dilbert cartoonist Scott Adams (the implication seems to be that one of the parties on the phone is being talked into buying something or doing something that benefits only the other. A second Adams quote reveals a similarly negative viewpoint: “There’s a gigantic gray […]

Effective Blog Titles Emphasize Effects

    Mental Floss Magazine chose a good title, I believe, for its financial planning article: “How These 7 Money Moves Can Affect You Down the Road” What’s good about that title, and what can we blog content writers learn about creating effective titles for our clients’ posts? It contains a numbered list. Lists spatially […]

Go Ahead – Blog About Your Misplaced Oscars

  Winning an Oscar is a big deal, but still old news; losing your Oscar – now that makes for more attention-catching copy. I think that’s the appeal of the Mental Floss Magazine story about ten award-winning movie stars who actually misplaced the statuettes they’d been so excited to win in the first place. “Owning […]

We’ve All Heard the Naysayers

“We’ve all heard the naysayers – they argue that speechwriting is losing relevance in a world of unscripted comments and 140-character attention spans”, reads the invitation to the 2017 Speechwriters Conference. The reality, Ragan explains is that organizations need thoughtful communicators more than ever. Importantly, all three skill areas on which the speechwriter’s conference promises […]

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