Tag: blog selling

To Sell Something, Eliminate the Risk of Buying It

That strategy of “educating” the customer about who you are?  Totally dead, says Jeffrey Gitomer, author of “The Sales Bible”.  Gitomer has news for us.  Prospects don’t care who we are, UNLESS, he says, they perceive that we can help them. The traditional selling sequence: Appointment Probe Present Overcome objections Close “Those 50-year old practices […]

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