Tag: content marketing

In Blogging and in the Air, a Bit of Explanation Goes a Long Way

“Although many frequent fliers think they know what to do in an emergency, in fact most probably haven’t listened to the safety videos in years and if you quizzed them about the content, they’d flunk,” writes George Hobica in USA Today. The basic content of safety videos, Hobica explains, is established by the International Civil […]

Business Blog Readers’ Fourth Drive

  One of the many things we don’t understand is this: What is interestingness? observe John Lloyd and John Mitchinson in the Book of General Ignorance. What we do know, the authors tell us, is that, while we humans have the same three primal drives as animals (food, sex, and shelter), it’s the fourth drive […]

Build the Thesis Ahead of the Blog

“Before you begin writing an essay or writing a research paper,” the Research & Education Association’s QuickAccess laminated writing guide advises, “draft a working thesis statement.” That’s great advice for students, even better advice for business blog content writers, I believe.  It’s advice too often neglected, I find, with the operative work being “before”. The […]

Opening Blog Lines Say Which Side You’re On

In blogging for business, I teach, opening lines are key. In fact, they’re key in all kinds of writing, as quickstudy.com’s “Writing Tips & Tricks” points out to college students.  Their thesis statement, Quick Study explains, will set the tone for their entire essay. Now, the thesis statement of a blog post doesn’t necessarily need […]

Business Blogging Tips Out of Consumer Reports Magazine – Part B

  “My TV prompts me to do updates, but I often ignore the requests.  Is that bad?”  That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]

Question/Answer Blogging Benefits Readers and Bloggers

  The one-page advertorial in the February issue of Indy Kids’ Directory could serve as the perfect model for any professional practitioner’s blog post, I thought. The page is headed by a parent’s question: “My child is struggling with reading.  Could it be related to his speech difficulties?” Yes, begins the answer. The speech pathologist, […]

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]

Business Blog Writing to Boost Readers’ Brains – and your Own

Turns out I was right about the “training effect” of a business blog. When you blog, I like to say, you verbalize the positive aspects of your business in a way that people can understand. You put your recent accomplishments down in words. You review the benefits of your products and services and keep them […]

Can Business Blog Writing “Make the Man”?

When Shakespeare’s Polonius was sharing his wisdom with Laertes, he mentioned how important clothing is in making a good impression: “Costly thy habit as thy purse can buy, But not express’d in fancy; rich, not gaudy; For the apparel oft proclaims the man.” Generations later, Mark Twain quipped, “Clothes make a man.  Naked people have […]

Business Bloggers Can be Authors of Defining Moments

In The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chimp and Dan Heath posit that there are certain brief experiences which jolt us, change us, and elevate us. What if a teacher could design a lesson he knew students would remember twenty years later, they ask.  What if a manager knew how to […]

Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, […]

Blog Marketing – Giving it Away to Get ‘Em

Weather reports on a jewelry store website or blog? Sports scores to market a dental practice? Really? Entrepreneur Magazine’s Ultimate Small Business Marketing Guide thinks it’s a good idea: “Another good way to increase your web site’s sticky content is to provide up-to-date headline news, sports scores, international and local weather forecasts, and stock market financial […]

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both […]

Why “Blog” and “Glob” are Antigrams

When most people talk of anagrams, the Book of Random Oddities explains, they mean words that can have their letters rearranged to make other words, such as “bat” and “tab”. In the world of recreational wordplay, though, an anagram is a rearrangement of the letters in a word, phrase, or sentence to make a new […]

Translation Blogging Can Translate Into Transactions

A couple of years ago, in an online discussion about a blog listing “150 weird words that only architects use”, (including “pastiche”, “ergonomy”, “charette”, “regionalis”, and “materiality”), there were two schools of thought: Pro:   Architecture has its own language, not unlike other professions.  Not everything needs to be diluted to the lowest common denominator. Con:  […]

Business Blogging Takes Visitors Through Relationship-Building Meetings

Not one encounter, or even two. “To ensure you are consistently giving clients this close attention, you should take them through a series of FIVE relationship-building meetings,” is the advice John Bowen, Jr. gives to his fellow financial advisors. Why five?  Each of the meetings has a specific purpose; each is designed to move the […]

Business Blogging With Round-Up Posts – Part 1 of 2

Authorunlimited editor Cathy Presland calls them Best-of-the-Web Round-Ups, referring to blog posts consisting of “lists of the best websites, You Tube clips, or any other kind of web content that relates to your topic”, and round-up posts are great way, she advises, for business blog content writers to demonstrate the breadth of your own knowledge […]

Using the “It’s Not Your Fault” Appeal in Blog Marketing

An advertisement I happened upon incorporates what I think was a very effective form of “reverse psychology” as a way to appeal to customers: “It’s not your fault”, the ad read.  If your hot water heater “chose” a weekend to break down – well, that’s not your fault and you shouldn’t be charged extra for […]

Having the Last Word in Your Business Blog

“Nothing can be more annoying to your reader than an article that ends too abruptly or shabbily,” Elizabeth Soumya writes in BlogVault.com. “As writers we can often feel complacent, as if we have little to say by the time we find ourselves at the end.” But concluding means bringing your blog post to a convincing […]

The-Truth-About Business Blog Titles

  The table of contents in Time’s special edition “The Science of Exercise” lists seventeen different articles, all of which sounded interesting enough to induce me to take the magazine off the display and add it to my shopping cart. And the articles did turn out to be interesting, every page worth a read by […]

Remember the Golden Triangle in Blogging for Business

        “Remember, human nature never changes,” cautions Jeanette Maw McMurtry in Marketing for Dummies. While design trends for websites may change, she says, the way our unconscious minds process information never does. The term “Golden Triangle” refers to the way English-speaking people view search results, starting at the upper left side of […]

Same Old, Same New Blogging for Business

“I’ve already covered my products and services on my website – what else is left to say?” is a question I hear a lot from business owners or professional practitioners. Even if they understand the overall value of having a blog, their concern is that, sooner or later, they’ll run out of things to say in […]

Metaphoric Blogging for Business

  “Are you playing with a full deck?” Mensa’s Richard Lederer asks, jokingly referring to the “combination of genetic and environmental roulette” that has Mensans ending up smart as whips, with others at the “short end” of the intelligence “stick”. In the very funny article “Are You Playing With a Full Deck?” Lederer lists categories […]

Blogging to Inspire

“Unless your blog only serves as a personal diary, you should aim to inspire others with your writings,” hongkiat.com advises. All you need to be concerned about is how much value you can provide to readers.  How do you go about providing value? Honkiat’s answers: Write what others didn’t think of. Write what is noteworthy, […]

Self-Checking Your Business Blog

          “These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]

Where Are You Going and Why Are You There?

In the e-letters my friend Jane Thompson, the trade show marketing consultant, sends me, I invariably find valuable pieces of advice that relate to blog marketing. While trade shows can be a tremendous source of leads, industry information, and networking, Jane explains, she sees many companies wasting time and money because they don’t have an […]

Double Duty Business Blogging

  “Provide valuable information to people who need it, and let word-of-mouth marketing do the rest.” No, this advice wasn’t being given to bloggers; practice management consultant Susan Kornegay, CFP® was telling financial planning practitioners (in the Journal of Financial Planning) about the benefits of using informational booklets as marketing tools for their professional practices. […]

In Blog Marketing, Accentuate the Practical

“Most products, ideas, and behaviors are consumed privately,” observes Jonah Berger in his book Contagious. Problem is, he points out, if people can’t see what others are choosing and doing, they can’t imitate them. On the other hand, Berger cautions, making things more public can have unintended consequences. “If you want to get people to […]

Opening Gambits in Blogging for Business

  When you’re serving up seventeen articles about the very same topic, how do you keep things different and engaging? It’s all in the opening lines, I discovered, looking through TIME’s special edition, The Science of Exercise. Of course, that’s hardly “new news” – I’ve always stressed to new content writers that opening lines have […]

Would-You-Rather Blogging for Business

People like hearing other people’s opinions almost as much as they like expressing their own, which accounts for the popularity of the party game “Would You Rather”, in which a dilemma is posed the form of a question beginning with the words “Would you rather”. Would you rather be forced to wear wet socks for […]

It’s Been Said Before, and That’s OK in Blogging for Business

“Good writing doesn’t get hung up on what’s been said before,” advises Ann Handley in Everybody Writes. “Rather it elects to simply say it better.” That piece of advice, I believe, applies not only to what others have written on your topic, but to what you’ve had to say in earlier blog posts. In corporate […]

Magic Marketing Words to Use in Blogging for Business

  Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”. Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon […]

Book-Review Blogging for Business

Online visitors are “test-driving” your company or practice through reading your blog posts. They want to see whether you understand their problems and can quickly and effectively help solve those. Often, the way to be of most help to searchers is to offer “book reviews”, collections of material you have “curated” (gathered and presented) for […]

Your Business Blog Can Be Their User Manual

“In the olden days – say the 1980s – if you bought a piece of technology, a paperback user guide came with it.  It was the manufacturer’s one big chance to explain its engineers’ thinking to you, to communicate what the designers and marketers had in mind,” David Pogue writes in Scientific American. Then, Google […]

The Power of Place in Business Blog Content Writing

“Branding helps people identify and recognize your products and organization,” asserts thebrandingjournal.com. And just how does that happen? Branding: makes your company different from the competition helps you connect with customers emotionally helps consumers know what to expect allows you to be clear with your strategy and stay focused So, in today’s world of online […]

Using the Presentation Secrets of Steve Jobs in Your Business Blogging

    “Your listeners are asking themselves ‘Why should I care?’ Carmine Gallo reminds marketers in his business skills and development book The Presentation Secrets of Steve Jobs. Jobs, the author reminds readers, is the guy who transformed business presentations into an art form. Using those presentation secrets, a top Apple executive said, you can: […]

For Business Blogging, Get in the Remote Mindset

    “In the last decade, remote work has exploded in popularity,” says Skillcrush. “It’s totally feasible to land a lucrative, fulfilling career without selling your soul to the daily commute,” Browning assures readers, cautioning that interviews for remote jobs come with their own set of pitfalls. Interviewees for remote jobs have to demonstrate they […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Content Marketing Through Blogs

What is this thing called “content marketing”? Well, “instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues,” explains the Content Marketing Institute. Why content marketing? Because it works. How? In three ways, the Institute goes on to say: Increased […]

Placing Blog Readers on the Right Side of the Future

  “No one wants to be on the wrong side of the future, to be left behind,” writes Psychology Today Editor-in-Chief Kaja Perina, and as business blog content writers, we can be at our best when we’re helping others feel like they’re armed with the information they need to keep up with it all. In […]

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