Tag: keyword phrases

Long-Tail Keyword Phrases in Blogging for Business

    To optimize your blog content, Lindsay Kolowich of Hubspot advises, focus on one or two long-tail keywords that match the intent of your ideal reader. In other words, optimization is not about incorporating as many keywords into your posts as possible (that actually hurts SEO), but about answering the intent of your visitors […]

A Tale of Two Ad Titles – Part One

Two advertisements, both appearing in Science News Magazine, illustrate two different approaches to blog titles and blog content writing in general, I realized, resolving to use the pair as examples in my next blog writing training session. It’s Enough to Make You Blue in the Face (advertisement for the Stauer Urban Blue® wristwatch) This ad […]

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