Tag: selling through blogging

Blogging With the Fear Factor and the “Like Switch” in Mind

The fear of losing something motivates people more than the prospect of gaining something of equal value, observes Rolf Dobelli in The Art of Thinking Clearly. “We can’t fight it: Evil is more powerful and more plentiful than good, Dobelli concludes. As an example, suppose your business is home insulation. Dobelli suggests that the most […]

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