Vegetables and blog content are both best when they’re fresh. When it comes to online marketing, search engines want to provide their customers with fresh blog “produce”. When it comes to freshness, there are a number of factors to be considered, and only one of those is recency, or newness. In any SEO blog […]
“Something remarkable is worth talking about. It’s a purple cow… Boring stuff’s invisible. It’s a brown cow,” posits Seth Godin in his marketing book, Purple Cow. My freelance blog content writers and I consider ourselves part of each Say It For You client’s marketing team, and Seth Godin, of course, has been one of my […]
Here’s what NOT to say when asking for a sales appointment, consultant Mel Schlesinger cautions salespeople: My name is Joe Agent and I would like to schedule a time to get together so that I can introduce myself to you and learn a little bit about what you do in order to see if I […]
Scientists Becker and Geer define culture as “a set of common understandings around which action is organized” (quoted in Culture & High Performance by William C. Jeffries). Successful blogging for business may have a lot in common with anthropology. I came to that conclusion because what I’ve found with Say It For You business owners […]
This holiday week has been, for me, a time for looking back at the online content writing topics I had thought most important to bring to readers in earlier years of my Say It For You blog. Towards the end of 2010, an article I’d found in Money Management International about enjoying the season on […]
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