Remember "The Rime of the Ancient Mariner"? (Do they still teach that poem in high school?) The stranded seaman laments, “Water, water, everywhere, nor any drop to drink.” Just two years ago, I wrote a series of six Say It For You blog posts called “Learning Around for Your Blog”. The point I was trying […]
Are you “au fait” in your field? Your business blog content will help readers decide if you are or not. Another of those “loanwords” that came into the English language from the French, the expression “au fait” means “informed”, “up-to-date”, and “abreast of”, according to Chloe Rhodes in her book “A Certain ‘Je Ne Sais […]
Quoting others in your SEO marketing blog – good thing or bad? As I’m fond of saying in corporate blogging training sessions – it depends! On the positive side, when you link to someone else’s remarks on a subject you’re covering, that can: Reinforce your point Show you’re in touch with trends in your field […]
You might say that business blog content writing is all about turning the je-ne-sais-quoi of a business or practice into information readers understand and relate to. The expression “a certain je ne sais quoi (French for “I don’t know what”) refers to a quality that’s hard to pin down or describe, but which makes the […]
I’ve always been able to see a parallel between billboards and blogs. Of course, both billboards and blogs are about promoting products, services, and ideas. A marketing study I read about several years ago highlights one particular aspect common to both blogs and billboards. The study showed that, if what a billboard was advertising wasn’t […]
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