I sat in the audience at the Financial Planning Association meeting the other day wearing two “hats”. I reflected on the fact that my present career as professional ghost blogger grew out of my years of language teaching followed by a second career as financial planner and financial writer. What that meant was that while […]
We Indianapolis blog content writers are likely to find a whole lot of very useful information in Don Vorhees’ Book of Totally useless Information. As just one example, I found this little piece about “posh”. Why is “posh” used to describe something elegant or fashionable? During the Victorian era, Voorhees explains, wealthy British travelers would […]
Does Heinz really have 57 varieties? asks Don Vorhees in the Book of Totally Useless Information. The answer is no! At one point the H.J. Heinz Company produced over twenty times that number of food products, Vorhees explains. Riding the elevated train in New York City, Heinz saw a billboard advertising 21 varieties of shoes. […]
“One way to save time but still get an abundance of content is to learn how to repurpose it,” says Rob Carlson, blogger on contently.com. Carlson explains he’s referring to different distribution channels, including: Blog posts Videos White papers e-books Webinars Case studies Charts Twitter Facebook I agree, of course. Generating new content is very […]
A tie-back is a news writing device that allows you to refresh the readers’ memory about past events.” The ending ties back to earlier scenes of the play (or book, or speech, or business blog) to “bring the digressive elements home”, as writer Elizabeth Jarrett Andrew puts it. I thought about tie-backs and Indianapolis blog […]
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