Rhoda Israelov

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Rhoda Israelov

Frame Around What They Can DO

The term “framing” comes from behavioral science, which teaches that people decide on options based on whether an option is presented with positive or negative connotations. Certain features of a topic can be emphasized more than others through framing. For us business blog content writers, it’s important to remember that every choice of words we […]

Framing the Facts in Blog Marketing

For us business blog content writers, it’s important to remember that every choice of words we make involves framing. Our goal is positioning our story in a way that our audience can focus on and respect. Blog readers need to perceive a business owner or professional practitioner as an expert, I teach at Say It […]

Thanksgiving is a Good Time to Talk Turkey About Blog Posts

Despite the flair of those TV Chefs who seem to nonchalantly add “a dash” of this or that seasoning, as you’re preparing the Thanksgiving feast, it’s a good idea to measure the ingredients and the cooking time. Is it important to measure your time in blogging for business? Well…“It’s better to be roughly right than […]

Does Blog Post Length Matter to Readers? Think Duration Neglect

Opinions have always differed on the optimal size for a blog post. Having composed blog posts (as both a Say It For You ghost writer and under my own name) numbering well into the tens of thousands, I’m still finding it difficult to fix on any rule other than “It depends!”. I think maybe Albert […]

Blogging About Potatoes, Eggs, and Coffee Beans

The story “Adversity” in Steve & Jacks Home News reminded me how powerful stories can be in moving readers to action by appealing to their emotions. After his daughter had complained that, due to her dyslexia, she needed to work twice as hard as her classmates, a father brought three pots of water to a […]

When an Ellipsis Is – and Isn’t – an Excuse for the Entire Quote

The ellipsis (consisting of three dots) may be the punctuation mark least used by blog content writers, but it certainly has an important function, showing that words are missing from a text, as Tony Rossiter explains in Effective Business Writing in Easy Steps. For blog content writers, using an ellipsis can help avoid having the […]

Blog Content Writing is Our Knowledge Test

Up until a year and a half ago, I had been unaware that, in order to become a certified taxi operator in London, drivers must study up for what is considered to be the world’s most challenging exam, involving detailed recall of tens of thousands of streets, along with the locations of clubs, hospitals, hotels, […]

Can “Blog-folding” Increase Engagement?

Proteins designed by humans competing at solving “foldit” puzzles turned out better than those from a design algorithm, it was found in studies chronicled in AARP Bulletin. What does “foldit” involve? Foldit is a citizen science puzzler game. Since proteins are part of so many diseases, they can also be part of the cure. Players can […]

Blog Content Parhelions

Earlier this week, we devoted a Say It For You blog post to a term from the field of psychology (Just Noticeable Difference); today’s post explores a term from meteorology… You might say a “sun dog”, or parhelion, as it is known in meteorology, is an atmospheric optical illusion. The phenomenon consists of bright spots, or halos, that […]

Blog to Become the JND

It’s a term from the field of psychology, but the concept is one to which we blog content writers can certainly relate. The JND (just noticeable difference) is the minimum level of stimulation that is needed for a person to detect it, at least 50 percent of the time. For example, if you were asked […]

Blog Testimonials Are That Valuable

    “It’s hard to sing your own praises, and it rarely works when you do, “ is the sentiment Chris Garrett once so aptly expressed in copyblogger.com. If a customer ever tells you how much they value your service, Garrett advises, ask them for a testimonial. Even if they don’t ask, ask them for […]

She-Did-It-To-Work-For-You Blog Content Writing

  The full page ad in Employee Benefit News is a grabber, containing a photo of a young woman wearing a sweatshirt emblazoned with the dollar figure $67,928. “Why did she borrow that money for tuition?” the ad asks, offering the response “She did it to work for you”. “Every person who visits your site […]

Blog to Put New Twists on the Same Theme

  While the entire September 23 issue of TIME magazine was devoted to a single theme, each of the eleven articles was different from all the others, illustrating a point I keep stressing to business owners and practitioners hesitant about launching a blog. “I’ve already covered my products and services on my website – what […]

Blogging to Help Increase Positive Behaviors

  There’s a lot we blog content writers can take away from a very unusual experiment called “The Sentimental Savings Study”. This study, reviewed in the Journal of Financial Planning , is about using psychology to help increase positive behaviors (in that specific case, personal savings). And, isn’t that precisely what marketing blogs are designed […]

Blogging to Make the Reward Worth It

“Make the reward worth it,” Nancy Duarte advises business speakers in her book Resonate. “No matter how stimulating you make your plea, an audience will not act unless you describe a reward that makes it worthwhile.” The ultimate gain must be clear.” Duarte lists 7 basic types of reward: Basic needs – include food, water, […]

Words That Command Attention in Blog Post Titles

  Are there certain words, words that are quite common, yet which command a reader’s attention? Leafing through the July issue of TIME magazine, I found the answer to that question is a definite “yes”. Mind you, none of these attention-commanding, curiosity-stimulating words (or set of words) offers the slightest hint of the topic of […]

Blog Boasting of the Right Kind

“High levels of confidence, even if unwarranted, can make people appear more attractive to potential collaborators,” A.M. Hammond writes in Psychology Today, explaining the importance of the way confidence is expressed. One tip about confidence offered by the American Marketing Association in Business Writing Tips for Professionals is relevant here: “Phrases like ‘We’re #1’, ‘We’re […]

The Power of Similar Sounds in Blog Post Titles

The contributing authors in the Nature Conservancy Magazine must have collaborated to illustrate the power of similar sounds. As examples for blog content writers, I chose just four of the many titles in that issue: Roots Rewind This is an example of classic alliteration. Both words begin with the same consonant. Keep Carbon Although the […]

Use First-Person Power in Business Blogs

  Popular magazines, I find, are a great source of ideas for blog marketing. The publication needn’t be recent, I found, browsing through the Cook’s Illustrated 2016 Annual that I happened upon at a local café, thinking to get some new meal ideas. One thing that really stood out about the intro to each recipe […]

Pique-Your-Interest Blog Post Titles

  Browsing through the August issue of Indianapolis Monthly, I noticed something interesting about the titles of many of the articles. It was literally impossible to tell from each title what the topic of the forthcoming article would be, yet my curiosity was aroused to the point that I wanted to find out. Applied Knowledge, […]

Your Blog Helps ‘Em Go With What They Know

  “As a handyman, you will be driving a lot. It would be a shame to waste all of those miles when you could be promoting your company at the same time with almost zero long term effort,” Dan Perry, handyman business owner advises. “Customers are more likely to hire you if they are aware […]

Find a Focus in Each Blog Post – So They Can

“Sometimes a writer can go on and on for pages with examples that prove a point…only she hasn’t quite figured out what that point is,” a writing guide from Vanderbilt.edu so aptly points out. I thought about that he other day as I attended what started out to be a fascinating talk on how smart […]

The Self-Help Checklist for Blog Content Writers

  This week, as I begin my thirteenth year of part-time tutoring at the Ivy Tech Community College English Learning Lab, I’m culling information from the Study Power Leader’s Guide the school offers as a resource to my students. The “Report Evaluation Worksheet”, I thought, was particularly apropos for blog content writers…. Has your topic […]

The All-Important Call to Action in Blog Content Writing

  One of the resources Ivy Tech offers to students is the Study Power Leader’s Guide. The Guide suggests students keep a daily activities list containing three categories: Must Do! Should Do Could Do “We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with […]

Using Skillful Surprise in Blog Content Writing

Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I often suggest to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]

Eating the Blog Frog

  A saying attributed to Mark Twain is a good rule for blog content writers: “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” Productivity coaches Stefano & Sabine […]

How-To Blog Content is Harder to Write Than First Appears

  Giving directions is a lot harder than first appears. That point was brought home to us at a recent tutor training I attended at Ivy Tech Community College. An instructor may believe he’s given clear instructions to his class for completing a particular assignment, but different students interpret those directions… well, differently. Working together […]

Is Your Business Blog Content TNAS?

  As part of my work in the tutoring lab at Ivy Tech Community College, it often falls to me to help students revise essay papers. Students may have submitted first drafts, then received their papers back from their instructor with notations and corrections. The student then has the opportunity to “fix” things and re-submit […]

Acing Your Next Blog “Interview”

“Want to ace your next interview and land that open job you’ve been seeking? experisjobsus asks job seekers. Go in prepared with five key selling points, along with examples of how you used those skills in real world situations. At Say It For You, I’ve often remarked that business blogs are nothing more than extended […]

You May Not Have Breaking News, but You Can Use Breaking News for Your Blog

  The word “news”, when it comes to blog marketing, can mean several different things. Your “own” news: One type of news is centered around you and your business or practice. Perhaps you’re introducing a new employee or partner. You may be introducing a new service you’re beginning to offer, or a new product line. […]

Give ‘Em a Glimpse of the Guiding Principle

The opening speaker at a recent Financial Planning Association Study Day was talking about recession. Are we “due” for a recession, given that we’ve been experiencing the longest period of economic growth in our country’s history? Seated in the audience, I was listening with “two ears”. Now retired from my financial planning career, I continue […]

Blog With the Rendezvous Search Problem in Mind

A famous logistics exercise, called the Rendezvous Search Problem, involves two people who lose each other while wandering through the aisles of a large supermarket. If they want to find each other, should one decide to stop moving while the other continues to search, or will they meet up sooner if both move through the […]

Blog Reader Encounters of the Right Kind

  When it comes to blog marketing, there’s a lot of talk (too much talk, in my opinion) about traffic. Yes, blogging is part of business owners’ or professional practitioners’ “pull marketing” strategy, designed to attract readers’ eyeballs. At least a percentage of these readers, the hope is, will become customers and clients. In a […]

No Need for Charts and Graphs – Just Connect!

  On occasion, I find the need to remind business owners and professional practitioners of the differences between their print ads and brochures and their blogs. Business blogs exist to promote your expertise, products, and services, true, but in a manner much briefer and less formal than brochures, and a lot “softer” in approach than […]

Blog to Punctuate, Not Bewilder

  It’s not hard to find websites listing funny examples of misleading punctuation – or lack thereof. A woman without her man is nothing. A woman: without her, man is nothing. Let’s eat Grandma. Let’s eat, Grandma! I have only twenty-five dollar bills. I have only twenty five-dollar bills. I’m sorry I love you. I’m […]

Blog to Express, Not Impress

  “Write to express, not impress,” advises Mary Cullen in 87 Advanced Business Writing Tips That Actually Work. “Your goal is to easily transmit ideas and information, not to flaunt a big vocabulary,” she says. Blog content writers should find these three tips particularly apropos: 1.    “Be certain your paragraphs aren’t longer than seven […]

Blogging the Lure and What They Say

  At Say It For You, I’m always on the lookout for different “templates” for presenting information about any business or professional practice. The “nucleus” around which business blog posts are formed is their topic (issues, products, services and advice related to their field). Although the general topic remains the same over time, there is endless variety that can […]

The Thesis or “One-Sentence Speech” Can Come Anywhere in the Blog

Years ago, at a National Speakers Association meeting, I remember being taught to create a “one-sentence speech”. The idea was that anyone who’d been in the audience should come away being able to summarize in one line what I’d said; otherwise, my speech would not have been well-constructed. I believe the same rule holds true for blog […]

Master Lists Can Call Blog Readers to Action

  This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Simple lists, researchers found can overcome “cognitive blind spots”, speeding up the decision making process… (Now retired from my career as a CFP®, I stay interested in behavioral finance, which […]

Things About Consumer Behavior Blog Content Writers Need to Know

This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Since success in blog marketing is designed to assist in consumer decision making, I’m devoting this week’s Say It For You blog posts to discussing the insights those researchers share with […]

Inviting Blog Readers to Learn What You Live By

Of the 17 best examples of business blog design cited by Carolyn Edgecomb of impactbnd.com, the one I think best embodies a point I emphasize to blog content writers is the Zappos website. “If you thought their blog was only going to talk about shoes, you’re sorely mistaken,” Edgecomb points out, because Zappos transitioned their […]

There’s More Than One Way to “Skin” a Blog Post

The proverb “There’s more than one way to skin a cat” certainly applies to blog content marketing. Darren Rouse of Problogger.com, for example, lists no fewer than twenty types of posts, including instructional and informational posts, reviews, interviews, and case studies. Interestingly, Rouse mentions collation posts; the term describes many entries in this Say It […]

How Much Do Your Blog Readers Actually Know About Your Company?

    Yet another great blog content idea sparked by the latest issue of Mental Floss magazine is a “Which of the Two….” quiz. Which product or brand has locations in more countries worldwide – a) McDonald’s or b) Burger King? Which is known for its brown delivery trucks and uniforms – FedEx or UPS? […]

In Your Blog, Give Them Hints They Weren’t Hunting

  Political speak’s in season, for sure. One of the many terms you might hear bandied about is gerrymandering, which is what happens when politicians manipulate the redrawing of district lines to help their own party win more seats. And, while this Say it For You blog is about content writing, not politics, the Mental […]

The Power of Blogging on Paper

Paper can be our valuable ally when our mission is learning something, the authors of Mental Floss magazine explain – in fact, we “get empowered by taking notes on paper,” as many scientific studies prove. Interestingly, while the blog posts that I and my Say It For You writers create are meant to be read […]

Writing Blogs in the Shower

Everybody knows it – our best ideas come to us in the shower. But why is that? Mental Floss explains that “you’re more likely to have a creative epiphany when you’re doing something monotonous like showering”. Since monotonous daily routines don’t require much thought, the authors explain, your brain flips to autopilot and the prefrontal […]

Start a Blog Conversation About Soda

  If you’re a big brand like Coke or SunChips, your brand is being talked about and you need to address the topic head-on, and only then spread out to more general conversation, says Gary Vaynerchuk in his book The Thank You Economy. On the other hand, he points out, if you’re Sally’s Orange Soda […]

Your Blog is the Lobby to Where You Live

At California’s Joie de Vivre Hotels, they care about the big and the little stuff, Gary Vaynerchuk explains in The Thank You Economy. That hotel company, the author explains is “doing its damndest to perfect the art of customization”. The message, from the moment travelers arrive at the front desk is this: “We love where […]

Blogging to Differ

Some people think graveyards and cemeteries are the same thing, but they’re not, Jakub Marian, author of the book One Hundred Most Commonly Mispronounced English Words points out. Graveyards are on church property; cemeteries are not. With July Fourth around the corner, Writing Explained wants readers to appreciate the difference between “half-mast” and “half-staff”. When […]

Start By Being on Their Side

In his 30-second “elevator speech” introducing himself at our InfoConnect2 networking meeting, fellow member Cody Lents shared something I think blog content writers need to hear. Most sales processes, Cody said, go as follows: Here’s what we have to offer…. Here’s how it works….. Here’s how it can help you…… What do you think?….. In […]

Blog to Show Both Sides of an Issue

Are the oldest fossils really rocks? Is insomnia always dangerous? Is nervousness natural and healthy? Is eating potatoes as bad for teens as digital technology? These are just a few of the debatable topics covered in recent issues of both Psychology Today and Prevention Guide. But whether the topic of your own blog marketing efforts […]

Blogging to Reveal the Reason

Readers usually arrive at business blogs because they need something. Then, as they progress through a post, they are asked to do something – subscribe, comment, take a survey, or buy products or services. All too often, though, the blog doesn’t provide compelling WHYs: why this provider has chosen to be in this particular business […]

The Short Tale of Long-Tailing it in Blogging for Business

In the animal world, fellow Mensan Bob Truett pointed out, there are several purposes for tails, including: balance (as the animal climbs) temperature control (for cover in the cold, for fanning in the heat) defense (to swat enemies o social purposes (dogs wagging their tails) In the internet world, the concept of the “long tail” […]

A Business Blog By Any Other Name

Shakespeare’s Juliet asked “What’s in a name?”, and the playwright supplied an answer -“A rose by any other name would smell as sweet.” But would it? Do names matter? Each year, the Social Security Administration publishes a list of the most popular baby names. Ten years ago, for example, parents were naming their boys Aiden, […]

Language That Leaves Foreigners Puzzled Can Be Perfect for Business Blogs

“If you grow up hearing certain expressions or phrases all the time, it can be easy to overlook how weird they actually are,” Alex Palmer writes in my favorite online mag, Mental Floss. “Americanisms” are sayings we take for granted, but often don’t realize they make no sense to foreigners. Just a few of the […]

Educating Wasps and Readers

Not only are wasps smart, but they might also be even better at deducing logic than some humans, recent research at the University of Michigan reveals. The intriguing experiment involved educating wasps on the sequence of five colors assigned an alphabetical hierarchy by the researchers, and to avoid an electric shock, the wasps needed to […]

Blogging to Bust Myths and Build Trust

“Was the oldest woman a fraud?” asks Smithsonian.com, referring to French socialite Jeanne Calment, who appeared to be making history when she died in 1997 at the age of 122. (Later investigation revealed that Jeanne had actually died at the age of 59 in 1934. Her daughter had actually assumed Jeanne’s identity, later dying at […]

Please Stop Blogging the Same Story

“Please stop telling that same story,” Elizabeth Bernstein begs in the Life & Arts section of the Wall Street Journal. Storytelling is supposed to be a bonding experience, she says, because, when we share our personal narratives, we disclose something about our values, our history, and our outlook on life. But the bonding benefits of […]

Humor is a Gift to Be Opened Carefully When Blogging for Business

“Humor in business can be a remarkable gift,” Cheryl Snapp Conner writes. Skilled use of humor gets a point across, lightens the mood, and makes business owners appear more approachable, she says. Laughter is a great tool, Emily Roycraft of the ImpressionsBlog agrees, if you’re looking to build rapport with your customers. By pinpointing what […]

Stay Big or Go Small in Blogging for Business

Your chances of being attacked by a shark aren’t great – about one in 11 million, Jen McCaffrey reassures readers of Readers’ Digest. That said, to avoid being “that one”, McCaffrey advises, “Stay big…or go small”. In other words, if the shark looks aggressive, try to maintain a strong presence; if it appears to be […]

Attract, Don’t Demand Attention with Stick Blog Content

Making messages deliver impact is, of course, “our thing” as business blog content writers, and this week’s Say It For You blog posts are devoted to sharing wisdom from Chip and Dan Heath’s book Made to Stick.  We can’t succeed if our messages don’t break through the clutter to get people’s attention, the authors point […]

The Pomelo Schema for Business Blogs

To make a profound idea compact, you’ve got to pack a lot of meaning into a little bit of messaging. Chip and Dan Heath wrote the book Made to Stick to help readers who have ideas to convey and who want to make sure their messages are understood and remembered (that they “stick”). Since, for us […]

Blog Content Writers: To Vary Your Vocabulary, Learn From the Scots!

The Scots have no fewer than 421 words for snow, I learned just the other day. (This amazing discovery was made, I found out, as part of a study at the University of Glasgow, in preparation for publishing an online Historical Thesaurus.) There are, for example, flindrikins (slight snow showers), snaw-pouthers (fine driving snow), and […]

O.K., You’re Biased. Your Content is There to Tell ‘Em Why

Is coming across as biased a bad thing? Not when it comes to blog marketing, I concluded, after reading in the Guardian about a great lecture by writer Neil Gaiman. Gaiman started out the lecture he was giving on the importance of libraries by saying “It’s important for people to tell you what side they […]

Content Writing With No Need to Doubt

During the winter months, look to the frozen food aisle. Says the Daily Meal. And for those doubtful concerning the loss of nutritional value through freezing, no worries. A research team at the University of California, Davis tested blueberries, broccoli, carrots, corn, green beans, peas, spinach, and strawberries, finding that “good frozen produce is essentially […]

Content Meant for Mature Palates

  Decades ago, USA Today columnist Tammy Algood remembers, olives were always placed on the relish tray that only adults enjoyed, and no self-respecting kid ventured anywhere near the dish. Now, however, olives are a regular part of meals during the week. Algood goes on to explain that the olive is technically a fruit and, because […]

Most People Want a Story in Their Blog

  “Most people want a diamond ring for their 50th anniversary. I chose a titanium knee,” begins a Community Health Network advertorial, sharing the story of patient “Pat G.”, whose sole purpose in undergoing a total knee replacement was to dance with her husband at their 50th anniversary party. “At age 75” the story continues, […]

What If You Saw Only Half the Blog?

Ticket revenue covers just half of what it costs to produce world-class professional theatre at the Indiana Repertory Theatre, theatergoers learn while scanning the program booklet. So??? As John Pullinger puts it in the Journal of the Royal Statistical Society, “statistics provides a special kind of understanding that enables well-informed decisions. As citizens and consumers […]

Stretching a Business Blog Just So Far

Lasting just over an hour, Dumbo is Disney’s shortest feature-length movie, Stacy Conradt writes in Mental Floss magazine. When Walt Disney was advised to extend the storyline, here’s what he said: “You can stretch a story just so far and after that it won’t hold together.” Interesting – the newest Dumbo movie, just released this […]

The Royal Order of Blogging

Just one of the binding rules in English that native speakers know but don’t know they know, BBC’s Matthew Anderson pointed out, is that adjectives preceding nouns must go in a specific order: quantity or number opinion size shape age color origin/nationality material purpose That rule is the reason, for example, that green great dragons […]

Blogging Who You Are

Ahead of the launch of its inaugural flight from Indianapolis to Las Vegas a couple of weeks ago, Spirit Airlines announced two new year-round flights coming to market this November.  Since Spirit is new to our airport, John Kirby, vice president of network planning, delivered some introductory remarks at the press conference:“We are a leisure […]

Mythbusting? Don’t Forget to Throw the Camel a Coat!

“Was it daylight savings time this weekend?” Brett Molina asked a couple of weeks ago in USA Today. “Nope. But it was daylight saving time.” Molina goes on to explain (citing a post from the blog Grammar Errors), that “daylight savings time” is grammatically incorrect, and that, next time, we should lose the “s” along […]

Saint Patrick’s Blue Blog Content Writing

Okay, so you wore that green tie or green jacket on St. Patty’s day and had yourself a good time, but now, almost two weeks later, I think you might be ready for the truth. Several truths, actually. Since at Say It For You, I teach that mythbusting is one very legitimate and important function […]

Of-the-People Blogging Content Writing

Brand positioning is still important, but ensuring you have the right people to deliver on your brand is, too, Advisa leadership consultant Mandy Haskett points out in a recent Indianapolis Business Journal article. All the ping pong tables in the world won’t be enough to keep people working in roles that don’t align with their […]

Best Days Blogging for Business

  Want to know the best day in 2019 to begin a diet? Straighten hair? Lay shingles? The Old Farmer’s Almanac can tell you, based on the moon’s astrological signs. There’s a “best day”, according to astrologist Celeste Longacre, to: buy a home pick fruit pour concrete wean an animal wash the floor paint lay […]

The Pros and Cons in Backyard Business Blogging

  “The Pros and Cons of Backyard Livestock”, by Jack Savage (the piece appears in the 2019 Old Farmer’s Almanac) illustrates how serious stuff can be presented in a wickedly funny way. And, while not every business blog content writer could pull off the humor, that “Pros and Cons” format is very workable as a […]

Serving Up Myths, Signs, Tips, and Facts in Business Blog Posts

To get started with what Neil Patel calls a “documented blogging strategy”, he says, you need to plan topic ideas. When he’s feeling light on those, Patel admits, he simply fires up Hubspot’s Blog Idea Generator.  When Patel wanted to write about link-building, for example the Generator suggested building blog posts around: 20 Myths About […]

Learning from Leonardo in Blogging for Business

  “Learning from Leonardo”, Walter Isaacson’s article in Time: The Science of Creativity, could serve as a checklist for blog content writers.  DaVinci’s work holds lessons for all of us, the author says; even if we can’t match DaVinci’s talents, we can try to be more like him. How can that apply to creating innovative […]

Who-Else-Is-Doing-It Blogging for Business

The mini-article “Hosts with the Most” in the Perspective section of the AARP magazine suggests an interesting way blog content writers can use statistics to sell. “Maybe more of us want to run bed-and-breakfasts when we retire than we thought…Americans over 60 are the fastest-growing group to become Airbnb hosts.”  In fact, we learn, there’s […]

What-Are-We-About Blogging for Business

Painted on a wall at the Cleveland airport, I discovered what could serve as the perfect model for introducing a blog. After all, when the owners of a business or professional practice have made the decision to include blogging as a key factor in their marketing plan, they need to tell their online visitors why.  […]

Tell Business Blog Readers: Review. Check. Evaluate. Consider.

That entire two page spread in Crossroads, AAA Hoosier Motor Club’s magazine, I realized, constituted one big Do-It-Yourself Call to Action. There were actually seven CTAs in a row: Know your coverage. Think about what’s changed since your last checkup. Review your home inventory. Check your liability coverage. Consider natural disasters. Evaluate your auto coverage. […]

Do-You-Know-the-Difference Blogging for Business

  White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant. Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white […]

Blogging for Business Outside Your Own

    “Can authors write characters whose experiences are outside of their own?” That’s the very question posed by Diana M. Pho in her article “Through the Looking Glass” in Writer’s Digest.  Writing across difference is important, she says, since “the best fiction has the ability to transport readers into another’s shoes and make readers […]

Seguidilla Blogging for Business

    Poems often follow a particular set of rules.  The rules might be about: the number of lines the number of stanzas the number of lines the length of each stanza For example, sonnets have 14 lines, and use line-ending rhymes. Limericks have five lines, with the third and fourth lines rhyming (an AABBA […]

Powerful Paragraphs and Sentences in Blogging for Business

“Construct your paragraphs with a good eye as well as a good mind,” advises Richard Anderson in Powerful Writing Skills.  What does that mean? Consider how the paragraph looks on the page – would it be more appealing to the eye to divide it into two paragraphs? Anderson’s reasoning includes the following considerations: Enormous blocks […]

Blogging for Business With a Long Tail

  Keyword phrases come in two “sizes” – short tail and long tail, verticalresponse.com explains to adword buyers. Short tails consist of one or two words and, because people are likely to search those terms more often, they bring in more online traffic. Long tails typically consist of 3-5 words, targeting more specific searches. The […]

Odds-of Comparison Blogging for Business

“Odds of opioid death higher than car crash,” a recent Indianapolis Star headline read. Since, at Say It For You, I’m always alert for ways to approach creating original content for business owners’ and professional practitioners’ blogs, that headline caught my attention. One way to make business blog content impactful, I teach at Say It For You, […]

Don’t-Bother-With….Blogging for Business

  At Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or pro practice.  Possibilities include: how-to posts list posts review posts op ed opinion posts interview posts By varying the format or template, you can revisit […]

Are-Both-Sides-Right Blogging for Business

“Are both sides right?” asks veterinarian Carrie Donahue, writing in Good Health magazine, alluding to the debate about whether dogs should be on a raw diet or a conventional one. The raw camp emphasizes raw or lightly cooked meat, including organ meat and bones. The conventionalists are concerned about bacteria in raw meat and the […]

Take an Occam’s Razor to Your Blog Content

  Medieval philosopher William of Occam taught a logical problem-solving principle which came to be known as Occam’s Razor (forerunner of KISS – keep it simple, stupid). The concept:  simpler solutions are more likely to be correct than complex ones. As blog content writers, we ought to get Occam’s message, learning to apply a “razor” […]

Serving Up Incredible Information in Your Business Blog

  For years now, as a blog content writing trainer, I’ve been preaching the use of seemingly “useless” tidbits of information to spice up business blogs, engaging readers’ curiosity, and evoking an “I didn’t know that!” response. Tidbits can be used to: describe your way of doing business clarify the way one of your products […]

Blog Content Writers help Readers Dodge Dangers

Redbook‘s holiday issue has a page blog content writers should see, titled “Dodge Common Dangers”.  There’s a “Trim With Care” section cautioning readers to: keep lit menorahs at least three feet away from flammable items avoid overloading the Christmas tree with strings of incandescent lights avoid running electrical cords under carpets or rugs put glass […]

The 11 Characteristics of Master Business Blog Post Writers

There are eleven characteristics often considered to be women’s strengths, Nancy D. O’Reilly writes in her book In This Together: How Successful Women Support Each Other in Work and Life. Interesting… was my reaction to that statement. In a content writer of either gender, I couldn’t help thinking, those very eleven strengths would result in […]

Surprise-Laden Blog Post Titles

  Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I’ve suggested to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]

Can Your Blog Pass the Emotive & Information Power Response Tests?

(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]

They-Know-Why, You-Know-How Blog Marketing

Even if you’ve never smoked, there’s a lot to learn about blog marketing from the “Josh and Kayla know quitting is hard” TV commercial for NicoDerm CQ®, I was thinking just the other day. Story power: You may or may not ever have been addicted to nicotine, but as humans, we’ve always been addicted to […]

How Committed and How Motivated Are Your Business Blog Readers?

“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them,” Margarida Correia writes in Employee Benefit News. “Employers need to help their employees understand how their lives are better because they are employed at the company.” “Employee engagement represents the levels of enthusiasm […]

Bloggers – Broken Plates are Good News, Broken Links, Not So Much

  The Danish have a very old tradition of breaking dishes on the doorsteps of family and friends on New Year’s Eve.  The more dishes that are broken and piled up at your door on January 1st, the more friends and good fortune you have, Wescott writes in Tradish. Unfortunately for blog content writers, broken […]

Boxing Day Mythbusting for Bloggers

Discovered a mild case – or an epidemic – of counterproductive thinking when it comes to your industry or profession? Blog posts are the perfect medium for “mythbusting” to dispel that counterproductive thinking. Since our last Say It For You post (dealing with Santa’s red outfit and Rudolph the Red Nosed Reindeer), Boxing Day was […]

Christmas Marketing Mythbusting for Blog Content Writers

  What is it about the color red for Christmas? Well, Toppen af Danmark’s website lets us know… That song about Rudolph the Red-Nosed Reindeer?  Rudolph was actually the marketing brainchild of American advertising exec Robert May, who added a ninth reindeer to the front of Santa’s sleigh as part of a promotion for a […]

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