Entries by Rhoda Israelov

Blogging for Business’ Sake

  It’s a wonder more companies don’t do it,” Paul Gillin, B2b Content strategist, observes, referring to topical blogs. Topical blogs, Gillin says, connect with customers about topics that are mutually interesting. The purpose of a topical blog, he says is to “offer practical information that helps readers be more successful and productive, thereby associating […]


Task Blogging – the Secret to Getting it Done

“The secret to cleaning your house more efficiently? Task cleaning,” writes Arianne Cohen in Woman’s Day. The biggest mistake people make is cleaning room by room (“zone cleaning”). she says. It’s much more efficient to complete one chore, such as dusting, throughout the entire house, before starting the next. With blogging having become such an […]


In Blog Marketing, Is Timing Everything?

“You’ve probably already seen a lot of tricks and tips about the ‘what’ and ‘how’ of success,” says Michael Breus, author of a book on Circadian science. “But there is another crucial question that must be addressed,” he posits. In fact, Breus claims, the question When? “ is the very foundation of success.” Is timing, […]