Entries by Rhoda Israelov

Best Communication Practices for Business Blogging

No surprise – a special research study conducted for the Journal of Financial Planning on ways planners communicate with clients showed that, in most categories, more communication is better.  But exactly what kinds of communication matter most? As Evan Beach, CFP® reports in the article, several different types of communication were examined: 1.  Educational pieces […]

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Who-Helps-the-Helper Blogging for Business

How you communicate can serve to eliminate, decrease, or exacerbate panic experienced within yourself, your family, your team, and your clients,” asserts financial psychologist William Marty Martin, writing in the Journal of Financial Planning.  “Words have the power of providing comfort, or generating panic, or even helplessness,” Martin adds. Just as financial planners use words […]

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Informational Blogging and Academic Writing – What’s the Diff?

Informational blogging and academic writing – is there a difference? It depends, observes blogger Yvonne McQuarrrie in Quora. “Blogs have a specific circle of readers, ‘your fellows’, ”McQuarrie says. “You can communicate with them like friends.”  An academic paper, on the other hand, she adds, will be read by someone in the context of an […]

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Blogging Helps FNU LNUs Get Found

  FNU LNU (acronym for First Name Unknown, Last Name Unknown) is a term used by authorities to identify unknown suspects. When you’re selecting keyword phrases to use in your website and blog content, it’s useful to remember that the business owner or the professional practitioner is actually the FNU LNU in the equation. Nine […]

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