Never one to “nap” when it comes to corporate blogging training, I’m on the alert for ways to keep blog content writers awake and active. Three visits to websites in the blogosphere’s “bedroom community” sparked some great ideas business owners and professional practitioners can use to keep their SEO marketing blogs energized over long periods of time.
Furniture Today blog
“Bedding is an impulse item,” asserts Jim Green of furnituretoday.com. “When you want one…well…you want one… When the consumer gets the impulse to buy a new mattress, he/she will commonly act upon it quickly.”
(Here’s the part that relates to blog content writing:) “The best merchants put the message out there on a consistent basis to capture the customer’s attention whenever it arises.” That’s precisely true in blogging for business. To capture online searchers’ attention “whenever it arises”, it’s crucial for you to maintain frequency and consistency in posting blog content.
American Freight blog
“American Freight Furniture and Mattress is excited to announce that the Lakeland, Florida location has moved to a larger space and expanded its inventory.” One excellent reason for posting business blog content is to make announcements of news about the business or practice.
Clarifying ways in which you differ from your competitors is another: “American Freight is a warehouse-style discount furniture story open to the public that specializes in furniture obtain through dealer cancellations, factory closeouts, retain chain buyouts, and wholesale liquidations.” American Freight goes on to explain why that’s good for the customer. As I often explain to business owners, in writing blog content in Indianapolis, always assume readers are asking themselves, “So what?”
Bedroom Furniture Portland blog
Like American Freight, Bedroom Furniture Portland is making use of their corporate blog to make an announcement: “We finally got our store hours up at the store! Our hours for those who want to stop by and visit are by appointment Tuesday, Wednesday – Friday 10-5, Saturday 12-5, Sunday 12-5, closed Mondays.”
In another post, the bedroomfurnitureportland blog features a testimonial. “With just a few emails and phone calls, Susan was able to answer all my questions…In a couple of weeks after placing my order, the furniture came and I was completely satisfied with the quality and detail of the items.” Customer success stories and testimonials like this one boost the credibility of your business with new prospects. At the same time, I explain to Say It for You freelance blog writers who create content for clients, the process of providing a testimonial reinforces the relationship that client already has with the business or practice.
You may not be selling mattresses, but, whatever the products or services you provide, always imagine that when online searchers want one…well…they want one.
Will your business blog content be there to tell them you’re there, ready to satisfy their wants?