Since my loyal fans patiently explained to me that I’d failed miserably in explaining my idea the first time, I’m trying this again and extending the challenge through the middle of June. You can:
- E-mail the link to your blog post to me and I’ll mention it here in my own Say It For You blog.
- If you don’t yet have a corporate blog site, simply email a document to me and I’ll publish it here on my blog.
What I call a "triggering tidbit" is nothing more than a piece of unusual or little-known piece of information bloggers for business can use in their posts.
Help me prove the point that ideas for a business blog may be found everywhere. I challenge you to take a tidbit of information (either one of the four I’ve listed here or any tidbit you’ve found), and develop a 250-350 word piece about your business using that tidbit.
- You can use that tidbit of information to explain your special way of doing business.
- You can use it to clarify the way one of your products works.
- You can use the tidbit to show why one of the services you provide is particularly effective in solving a problem.
Tidbit #1: "Redheads require 20% more general anesthesia than non-gingers before going under the knife."
Tidbit #2: "About one in every 4 million lobsters is born with a rare genetic disease that turns it blue, which makes it easier for predators to spot."
Tidbit #3: The "Poems in the Waiting Room" charity was founded in 1998. The organization distributes cards with poems to the waiting rooms of medical practices in the British National Healthcare System (and, since 2010, in the U.S.).
Tidbit #4: The myth of the 5-second rule syas that if a treat spends less than 5 seconds on the ground, it doesn’t collect germs. Dr. Paul Dawson of Clemson University showed that "bacteria such as salmonella transfer onto food instantly upon contact."
I’m just curious to see how different businesses can come at the same information from different angles. And of course I’m anxious to verify my theory that good ideas for writing for business are all around us all the time. We just need to keep our ears and eyes open.
Won’t YOU rise to the Triggering Tidbit Challenge? This Indianapolis blog writer will be looking forward to your e-mails with examples of creative writing for business!