Category: audience targeting in blogs

Thanksgiving is a Good Time to Talk Turkey About Blog Posts

Despite the flair of those TV Chefs who seem to nonchalantly add “a dash” of this or that seasoning, as you’re preparing the Thanksgiving feast, it’s a good idea to measure the ingredients and the cooking time. Is it important to measure your time in blogging for business? Well…“It’s better to be roughly right than […]

Can “Blog-folding” Increase Engagement?

Proteins designed by humans competing at solving “foldit” puzzles turned out better than those from a design algorithm, it was found in studies chronicled in AARP Bulletin. What does “foldit” involve? Foldit is a citizen science puzzler game. Since proteins are part of so many diseases, they can also be part of the cure. Players can […]

Blog to Become the JND

It’s a term from the field of psychology, but the concept is one to which we blog content writers can certainly relate. The JND (just noticeable difference) is the minimum level of stimulation that is needed for a person to detect it, at least 50 percent of the time. For example, if you were asked […]

She-Did-It-To-Work-For-You Blog Content Writing

  The full page ad in Employee Benefit News is a grabber, containing a photo of a young woman wearing a sweatshirt emblazoned with the dollar figure $67,928. “Why did she borrow that money for tuition?” the ad asks, offering the response “She did it to work for you”. “Every person who visits your site […]

Blogging to Help Increase Positive Behaviors

  There’s a lot we blog content writers can take away from a very unusual experiment called “The Sentimental Savings Study”. This study, reviewed in the Journal of Financial Planning , is about using psychology to help increase positive behaviors (in that specific case, personal savings). And, isn’t that precisely what marketing blogs are designed […]

Blogging to Make the Reward Worth It

“Make the reward worth it,” Nancy Duarte advises business speakers in her book Resonate. “No matter how stimulating you make your plea, an audience will not act unless you describe a reward that makes it worthwhile.” The ultimate gain must be clear.” Duarte lists 7 basic types of reward: Basic needs – include food, water, […]

Blog With the Rendezvous Search Problem in Mind

A famous logistics exercise, called the Rendezvous Search Problem, involves two people who lose each other while wandering through the aisles of a large supermarket. If they want to find each other, should one decide to stop moving while the other continues to search, or will they meet up sooner if both move through the […]

Blog Reader Encounters of the Right Kind

  When it comes to blog marketing, there’s a lot of talk (too much talk, in my opinion) about traffic. Yes, blogging is part of business owners’ or professional practitioners’ “pull marketing” strategy, designed to attract readers’ eyeballs. At least a percentage of these readers, the hope is, will become customers and clients. In a […]

Master Lists Can Call Blog Readers to Action

  This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Simple lists, researchers found can overcome “cognitive blind spots”, speeding up the decision making process… (Now retired from my career as a CFP®, I stay interested in behavioral finance, which […]

Things About Consumer Behavior Blog Content Writers Need to Know

This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Since success in blog marketing is designed to assist in consumer decision making, I’m devoting this week’s Say It For You blog posts to discussing the insights those researchers share with […]

How Much Do Your Blog Readers Actually Know About Your Company?

    Yet another great blog content idea sparked by the latest issue of Mental Floss magazine is a “Which of the Two….” quiz. Which product or brand has locations in more countries worldwide – a) McDonald’s or b) Burger King? Which is known for its brown delivery trucks and uniforms – FedEx or UPS? […]

Start By Being on Their Side

In his 30-second “elevator speech” introducing himself at our InfoConnect2 networking meeting, fellow member Cody Lents shared something I think blog content writers need to hear. Most sales processes, Cody said, go as follows: Here’s what we have to offer…. Here’s how it works….. Here’s how it can help you…… What do you think?….. In […]

Blog to Show Both Sides of an Issue

Are the oldest fossils really rocks? Is insomnia always dangerous? Is nervousness natural and healthy? Is eating potatoes as bad for teens as digital technology? These are just a few of the debatable topics covered in recent issues of both Psychology Today and Prevention Guide. But whether the topic of your own blog marketing efforts […]

Language That Leaves Foreigners Puzzled Can Be Perfect for Business Blogs

“If you grow up hearing certain expressions or phrases all the time, it can be easy to overlook how weird they actually are,” Alex Palmer writes in my favorite online mag, Mental Floss. “Americanisms” are sayings we take for granted, but often don’t realize they make no sense to foreigners. Just a few of the […]

Humor is a Gift to Be Opened Carefully When Blogging for Business

“Humor in business can be a remarkable gift,” Cheryl Snapp Conner writes. Skilled use of humor gets a point across, lightens the mood, and makes business owners appear more approachable, she says. Laughter is a great tool, Emily Roycraft of the ImpressionsBlog agrees, if you’re looking to build rapport with your customers. By pinpointing what […]

The Pomelo Schema for Business Blogs

To make a profound idea compact, you’ve got to pack a lot of meaning into a little bit of messaging. Chip and Dan Heath wrote the book Made to Stick to help readers who have ideas to convey and who want to make sure their messages are understood and remembered (that they “stick”). Since, for us […]

Content Meant for Mature Palates

  Decades ago, USA Today columnist Tammy Algood remembers, olives were always placed on the relish tray that only adults enjoyed, and no self-respecting kid ventured anywhere near the dish. Now, however, olives are a regular part of meals during the week. Algood goes on to explain that the olive is technically a fruit and, because […]

Best Days Blogging for Business

  Want to know the best day in 2019 to begin a diet? Straighten hair? Lay shingles? The Old Farmer’s Almanac can tell you, based on the moon’s astrological signs. There’s a “best day”, according to astrologist Celeste Longacre, to: buy a home pick fruit pour concrete wean an animal wash the floor paint lay […]

Do-You-Know-the-Difference Blogging for Business

  White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant. Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white […]

Don’t-Bother-With….Blogging for Business

  At Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or pro practice.  Possibilities include: how-to posts list posts review posts op ed opinion posts interview posts By varying the format or template, you can revisit […]

Business Blogging – Don’t Forget What It Means

“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them…how their lives are better because they are employed by the company,” observes Dana Polyak in a recent issue of Employee Benefit News.  Back to Radio Station WIIFM, that old sales training rule that […]

Naming Your Niche in Blogging for Business

What advice can you offer that they won’t find anywhere else? That’s the question we tossed around earlier this week.  Michael Kitces, known for giving advice to financial advisors, thinks it’s about “naming your niche.” More than ever, niches and mini-specializations are effective differentiation tools, Kitces claims. The two are not the same. 1. A specialization […]

Business Blog Content Writing – a Different Kind of Advice

“   You won’t find this holiday travel advice anywhere else,” asserts Christopher Elliott in the Indianapolis Star.  You’ve heard it hundred times: book early, prepare for bad weather, on and on. Elliott’s on a different wave length with his advice on how to behave and how to book, and how to travel. First, he […]

Monikers and Sobriquets in Business Blog Content Writing

“The key trait of nicknames is that they are bestowed upon a person by others,” Richard Lederer points out in The Joy of Names, and for three main motivations: affection ridicule group identity Nicknames may be related to: physical characteristics (Blondie, Red) mental characteristics (Brainak, Noodlehead) personality (Grumpy, Nerd, Nervous Nellie) shortening of a proper […]

Top Ten How-To Titles in Blogging for Business

There’s a reason “how-to” blog post titles work, marketing gurus Guy Kawaski and Peg Fitzpatrick show in their user guide on social media. How-to titles might start out with those very words, or take forms such as: Quick Guide to….. Complete Guide to…. Questions to Ask Before… Rules for…. Essential Steps to…. Most Popular Ways […]

In Business Blogging, Focus on Attitudinal Variables

  Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues.  It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]

Can Your Blog Pass the Emotive & Information Power Response Tests?

(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]

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