‘It’s an interesting question and there are opposing sides in the business world about whether ‘verbifying’ a brand or product is a good thing or not,” observes Mike Hovan of Fast Company. Lawyers hate it (verbifying might risk the legal power of a trademark); marketers believe it represents the ultimate compliment, showing a personal connection between consumer and brand. Whatever your take, verbifying is certainly being done. “We ballpark, we partner, we eyeball, fast track leverage, and we green-light,” Hovan points out. Even outside of business, we water the flower bed and box up clothes.
In fact, the practice dates back as far as 1871! Common examples (yes, each of these was born as a noun!) include:
- Verbs connote activity and excitement more than nouns.
- If a verbified noun catches on, readers will repeat it to others.
- Blog writing is best when informal and conversational, and verbifying helps accomplish a humorous, light tone.