Category: audience targeting in blogs

Best Days Blogging for Business

  Want to know the best day in 2019 to begin a diet? Straighten hair? Lay shingles? The Old Farmer’s Almanac can tell you, based on the moon’s astrological signs. There’s a “best day”, according to astrologist Celeste Longacre, to: buy a home pick fruit pour concrete wean an animal wash the floor paint lay […]

Do-You-Know-the-Difference Blogging for Business

  White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant. Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white […]

Don’t-Bother-With….Blogging for Business

  At Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or pro practice.  Possibilities include: how-to posts list posts review posts op ed opinion posts interview posts By varying the format or template, you can revisit […]

Business Blogging – Don’t Forget What It Means

“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them…how their lives are better because they are employed by the company,” observes Dana Polyak in a recent issue of Employee Benefit News.  Back to Radio Station WIIFM, that old sales training rule that […]

Naming Your Niche in Blogging for Business

What advice can you offer that they won’t find anywhere else? That’s the question we tossed around earlier this week.  Michael Kitces, known for giving advice to financial advisors, thinks it’s about “naming your niche.” More than ever, niches and mini-specializations are effective differentiation tools, Kitces claims. The two are not the same. 1. A specialization […]

Business Blog Content Writing – a Different Kind of Advice

“   You won’t find this holiday travel advice anywhere else,” asserts Christopher Elliott in the Indianapolis Star.  You’ve heard it hundred times: book early, prepare for bad weather, on and on. Elliott’s on a different wave length with his advice on how to behave and how to book, and how to travel. First, he […]

Monikers and Sobriquets in Business Blog Content Writing

“The key trait of nicknames is that they are bestowed upon a person by others,” Richard Lederer points out in The Joy of Names, and for three main motivations: affection ridicule group identity Nicknames may be related to: physical characteristics (Blondie, Red) mental characteristics (Brainak, Noodlehead) personality (Grumpy, Nerd, Nervous Nellie) shortening of a proper […]

Top Ten How-To Titles in Blogging for Business

There’s a reason “how-to” blog post titles work, marketing gurus Guy Kawaski and Peg Fitzpatrick show in their user guide on social media. How-to titles might start out with those very words, or take forms such as: Quick Guide to….. Complete Guide to…. Questions to Ask Before… Rules for…. Essential Steps to…. Most Popular Ways […]

In Business Blogging, Focus on Attitudinal Variables

  Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues.  It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]

Can Your Blog Pass the Emotive & Information Power Response Tests?

(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]

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