Category: B2B blog marketing

12 Mar

Let’s Be Designerly in Our Blogging

DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1.  “Spend time thinking about people. Think about how they would react or feel about the action you are making or the thing you are creating.” This statement reminds me of a statement I found in a West Bend […]

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16 Jan

Look-Ahead Words of Wisdom for Blog Content Writers – Part B

This week, with an eye to the year to come, I’m sharing more words of wisdom from ”my bookshelves”, along with the links to the authors and book descriptions… Sketch out an outline of events leading to a typical client needing you. Choose a client from a typical demographic you serve, suggests Paul Smith in The Ten Stories Great Leaders Tell. Your sales story, Smith explains, relates what you did for one of your customers […]

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14 Nov

Blog Content Writing is Our Knowledge Test

Up until a year and a half ago, I had been unaware that, in order to become a certified taxi operator in London, drivers must study up for what is considered to be the world’s most challenging exam, involving detailed recall of tens of thousands of streets, along with the locations of clubs, hospitals, hotels, parks, theaters, schools, restaurants, government buildings and churches. The “10 Things About Britain” article in Mental Floss Magazine was making […]

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29 Aug

Acing Your Next Blog “Interview”

“Want to ace your next interview and land that open job you’ve been seeking? experisjobsus asks job seekers. Go in prepared with five key selling points, along with examples of how you used those skills in real world situations. At Say It For You, I’ve often remarked that business blogs are nothing more than extended interviews. Searchers are evaluating your content to judge whether your know-how, products, and services are a good fit for their […]

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02 Apr

Mythbusting? Don’t Forget to Throw the Camel a Coat!

“Was it daylight savings time this weekend?” Brett Molina asked a couple of weeks ago in USA Today. “Nope. But it was daylight saving time.” Molina goes on to explain (citing a post from the blog Grammar Errors), that “daylight savings time” is grammatically incorrect, and that, next time, we should lose the “s” along with that hour of sleep, because there are not multiple savings.  Grammar Cops is even more precise, explaining that we don’t […]

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