Category: being specific in business blogs

Business Blog Title Question Words

Ideas and Discoveries Magazine had a very good idea in terms of titles (which we blog content writers can make good use of) – using question words. The tactic of question titles is one I’ve often suggested to new Indianapolis blog content writers. Keeping in mind that people are online searching for answers to questions […]

What’s in a Name When Blogging For Business

  Richard Lederer, author of the book the Joy of Names, has a vested interest in his subject: his own name, he reveals means “powerful estate ruler leather worker”. But, “Must a name mean something?” (as Alice asks Humpty Dumpty).”Of course it must!” is Dumpty’s reply. In writing to promote a business or practice, using stories […]

Monikers and Sobriquets in Business Blog Content Writing

“The key trait of nicknames is that they are bestowed upon a person by others,” Richard Lederer points out in The Joy of Names, and for three main motivations: affection ridicule group identity Nicknames may be related to: physical characteristics (Blondie, Red) mental characteristics (Brainak, Noodlehead) personality (Grumpy, Nerd, Nervous Nellie) shortening of a proper […]

In Business Blogging, Focus on Attitudinal Variables

  Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues.  It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]

The Barnum Effect Can Be Used Ethically in Blogging for Business

As humans, we tend to crave to be “understood”. Sometimes, though, due to the Barnum effect, (named after famed manipulator and circus man PT. Barnum), we tend to give high accuracy ratings to descriptions of our personality. We believe we are being understood and that the descriptions (the “fortune”, the horoscope, the reading, the assessment) […]

Business Blogs – the Importance of Being Real – and Specific

  Business blog content writers today can take the title (if not the content) of a satirical play written 125 years ago, The Importance of Being Earnest, well, seriously. Sincerity in social media and self-promotion matters, as Katherine Erllikh so eloquently points out in the redbubble blog. “Optimizing things, getting followers, getting subscribers, advertising…those things […]

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