Category: blog bragging

We’ll-Just-Tell-You-Why-It-Should-Be-Us blogging for Business

At first glance, the WageWorks ad (the company provides Health Savings Accounts for employees) seems incredibly boastful: “We won’t tell you which HSA to pick.  We’ll just tell you why it should be us.” On second glance, this ad reminds me of two points I made about thought leadership in recent posts on this Say […]

Blog to Position Yourself as an Expert

Although the article in Steve & Jack’s Home News (from my friend Steve Rupp, the Keller-Williams real estate consultant) wasn’t about blogging, it might have been. “Position Yourself As An Expert Source”, the title read; the content consisted of tips on establishing one’s credentials. People respond to authority.  You’ll be able to persuade them more […]

Business Blog Posts – What’s In It for Them?

There are several similarities between the skills a speaker uses in giving an effective talk and those we bloggers use to write effective business blog posts, I was reminded just the other day,  listening to estate planning attorney Rick Randall address our group at the Financial Planning Association. What’s In It For Them? Just a […]

Cool Doesn’t Sell in Blogging for Business

“Cool doesn’t sell. A chilly professionalism doesn’t make much of an impression.  It is immediately forgotten, along with the idea you are promoting,” authors Steve Chandler and Scott Richardson declare in the book 100 ways to Motivate Others. The way to be enthusiastic is to act enthusiastic, Chandler and Richardson assure business managers. The most […]

Blog About What It Takes

Until I read “10 Things About Britain” in Mental Floss Magazine, I had never dreamed that, in order to become a certified taxi operator in London, drivers must study up for an extraordinarily difficult exam that involves detailed recall of 25,000 streets, along with the locations of clubs, hospitals, hotels, parks, theaters, schools, restaurants, government […]

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