The Indianapolis Star headline read: “GOP hopefuls look for edge in crowded 5th”, alluding to the long slate of candidates in Indiana’s 5th congressional district. As a corporate blog writing coach, I couldn’t help seeing a parallel. As blog marketers, we’re seeking that “edge” in the competitive world of online marketing. I paid close attention to the list of informational items listed under “Candidate Information”, and those included:
- Previous work experience
Factors such as where we live, our friends, the local weather, and local brands still influence what we prefer and buy.