There are 5 things Darren Rowse of ProBlogger wishes he’d known earlier about writing content for a blog. My list (of things I wish I’d known) would be much, much longer than that, I realize. Still, looking back at 2019, I’m proud to say that in this 12th year of writing this Say It For You blog, I did remember to incorporate some of those five blogging “axioms”.
The Power of Titles
“The title has the ability make or break a blog post. It impacts how (and if) it’s found….and is vital in whether people actually read what you have to say.” Of the 101 blog posts I created during the calendar year, each had a unique and original title.
The viral nature of Lists
“I find that when writing the same content as a list that you write as an essay, the list will almost always get more attention.” While I wrote few pure “listicles”, I incorporated numbered or bullet-pointed lists in fully half of the 2019 posts.
The importance of being original
“People are drawn to others who speak their mind, who have something unique to say.” One important way in which Say It For You stresses originality is by taking on one client per type per market, avoiding conflicts of interest and creating original content focused exclusively on that client’s business or profession.
The Value of Well Formatted Content
“Online readers tend to scan content, and visual clues in your posts draw the eye to important points.” Dividing the content into sections headed by bold titles (as I’ve done here) helps readers follow the logic of the blog, even if they do not fully read every word in every section.
The Impact of a Good Image
“Images have the power to communicate in ways that words cannot.” Every Say It For You post was headed by, or incorporated, an image.
For every writer, there’s room for improvement, and, in 2020, that’s what we aim to do. The mission hasn’t changed – create content that is accurate, current, consistent and dependable, based on understanding each client’s business, or practice.
Meanwhile, allow me my brief moment to look back and be proud. Happy NewYear!.