Category: blog conversations

Blog Stuff I Can Be Proud of In 2019

There are 5 things Darren Rowse of ProBlogger wishes he’d known earlier about writing content for a blog. My list (of things I wish I’d known) would be much, much longer than that, I realize. Still, looking back at 2019, I’m proud to say that in this 12th year of writing this Say It For […]

Frame Around What They Can DO

The term “framing” comes from behavioral science, which teaches that people decide on options based on whether an option is presented with positive or negative connotations. Certain features of a topic can be emphasized more than others through framing. For us business blog content writers, it’s important to remember that every choice of words we […]

Words That Command Attention in Blog Post Titles

  Are there certain words, words that are quite common, yet which command a reader’s attention? Leafing through the July issue of TIME magazine, I found the answer to that question is a definite “yes”. Mind you, none of these attention-commanding, curiosity-stimulating words (or set of words) offers the slightest hint of the topic of […]

Blog Reader Encounters of the Right Kind

  When it comes to blog marketing, there’s a lot of talk (too much talk, in my opinion) about traffic. Yes, blogging is part of business owners’ or professional practitioners’ “pull marketing” strategy, designed to attract readers’ eyeballs. At least a percentage of these readers, the hope is, will become customers and clients. In a […]

No Need for Charts and Graphs – Just Connect!

  On occasion, I find the need to remind business owners and professional practitioners of the differences between their print ads and brochures and their blogs. Business blogs exist to promote your expertise, products, and services, true, but in a manner much briefer and less formal than brochures, and a lot “softer” in approach than […]

Start a Blog Conversation About Soda

  If you’re a big brand like Coke or SunChips, your brand is being talked about and you need to address the topic head-on, and only then spread out to more general conversation, says Gary Vaynerchuk in his book The Thank You Economy. On the other hand, he points out, if you’re Sally’s Orange Soda […]

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