Category: blog opening lines

The Title Can Be the Tease in Blogging for Business

There are two types of titles, I realized, browsing the business section at my favorite local bookstore: 1. The “Huh?s” need subtitles to make clear what the article is about. 2. The “Oh!’” titles are self-explanatory. Whether in a book or a blog post, the title serves as a “tease” to get a browser to […]

Business Blog Readers are Looking for a Fix

“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell.  What should the salesperson do? Agree, then clarify, is  his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]

Template Your Blog for Variety and Timesaving

  There are many different ways the same information can be presented in different business blog posts, and thank goodness for that, I say. In fact, at Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or […]

Is Your Blog Post Title Worth a “Watch”?

Since we’ve been focusing on effective titles in my last couple of Say It For You posts, I couldn’t help but notice a certain article in my August issue of Financial Planning. The title reads “A Sector to Watch” and the article by Craig Israelsen is about including commodities in a portfolio to provide diversification […]

Business Blog Posts – What’s In It for Them?

There are several similarities between the skills a speaker uses in giving an effective talk and those we bloggers use to write effective business blog posts, I was reminded just the other day,  listening to estate planning attorney Rick Randall address our group at the Financial Planning Association. What’s In It For Them? Just a […]

Skiing Downhill in Business Blog Posts

Putting a summary or conclusion at the beginning of a piece of writing certainly sounds like a strange thing to do, but that’s exactly what Brandon Royal advises in The Little Red Writing Book. The pow-opening-line idea I teach in corporate blogging training session focuses on that very sort of “descending” writing structure. Given the notoriously […]

Blog About What It Takes

Until I read “10 Things About Britain” in Mental Floss Magazine, I had never dreamed that, in order to become a certified taxi operator in London, drivers must study up for an extraordinarily difficult exam that involves detailed recall of 25,000 streets, along with the locations of clubs, hospitals, hotels, parks, theaters, schools, restaurants, government […]

Varying the Voice in Your Business Blog

“Your greatest tool as a speaker is your voice,” cautions Toastmasters International. “When you speak, your voice is the primary link between you and your listeners. It is the medium of your message.” In fiction, the term “voice” describes the author’s style, the quality that makes his or her writing unique, conveying the author’s attitude, […]

Go Ahead – Write Blog Content About “Un-related” Topics!

  “Be generous. Be informative. Be funny. Be inspiring. Be all the characteristics you enjoy in other human beings,” says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook, a book about ”telling your story in a noisy social world”. From a marketing standpoint, the author explains, content writing can be about not just your brand, […]

The Long and the Short of Business Blog Writing

“So which is better for you: long or short content?” Rob Marsh asks on copyhackers.com. The short of it as per Forbes.com: “Write short, pithy posts.  After 750 words – or sometimes after only half that – you risk losing your readers’ attention”. The long of it as per Buffer:  “Posts longer than 2,500 words […]

Shedding Shame in Business Blog Marketing

  Have you ever asked someone to “pardon your tartle?” Tartle is actually the Scottish term for the kind of “brain freeze” you get while introducing someone because you’ve forgotten their name.” Helping readers avoid (and, if necessary, deal with) awkward and embarrassing situations is one valuable service business owners and practitioners can offer through […]

Business Blog Marketing – Explaining When the Cows Come Home

When exactly do “the cows come home”? And who was the first person to “steal someone’s thunder?” Who would ever put a cat in a bag? Writing in Reader’s Digest, Jacopo Della Quercia shares the history of several colorful expressions that are part of the English language, but which have “lost the connection to their […]

Business Blog Title Tongue-Twisting on Purpose

  Remember the two old tongue-twisters “Peter Piper picked a peck of pickled peppers” and “She sells seashells by the seashore”? Those two sentences are actually extreme examples of a creative writing technique called alliteration, in which you repeat the same letter or sound at the start of nearby words. A couple of years ago […]

Does Your Business Blog Offer Advice That Sticks?

  “Helping people do sensible things with their money is just as hard as getting people to do the right things for their health,” Moira Somers tells financial advisers in the Journal of Financial Planning. Financial planners’ advice, she believes, is too often unskillfully given. (As business blog content writers, I wondered, are we falling into […]

Blogging to Help Make Them or Save Them Money

“Before we write a single post, we ask ourselves, ‘Does this help our readers make or save money?’” says Kathleen Garvin, editor and marketing strategist for finance blog The Penny Hoarder. “That’s key for us. We’re content creators, but we only want to publish a story if we think it’s truly helpful or interesting for our […]

For Further Explanation, Bring in the Cockpit Crew

Should fliers be forced to watch the safety video? Most definitely, writes George Hobica in USA Today. Whenever there’s been an emergency on a plane, we see videos of passengers doing the wrong things, such as escaping a crash landing carry luggage and not wearing shoes, or not knowing how to put on oxygen masks, […]

In Blogging and in the Air, a Bit of Explanation Goes a Long Way

“Although many frequent fliers think they know what to do in an emergency, in fact most probably haven’t listened to the safety videos in years and if you quizzed them about the content, they’d flunk,” writes George Hobica in USA Today. The basic content of safety videos, Hobica explains, is established by the International Civil […]

Worm Your Way Into Readers’ Hearts with Business Blogs

  The Tatoeba Project, which helps foreign students by translating from a foreign language into their own native language, has a lot to say about worms. Examples provided include sentences such as: Tom put a worm on the hook. Worms are sometimes beneficial to soil. Even more interesting are these sentences: Tom opened a can […]

Business Blog Readers’ Fourth Drive

  One of the many things we don’t understand is this: What is interestingness? observe John Lloyd and John Mitchinson in the Book of General Ignorance. What we do know, the authors tell us, is that, while we humans have the same three primal drives as animals (food, sex, and shelter), it’s the fourth drive […]

Two Important Blogging Beginnings – Anecdotes and Questions

“The opening paragraph, or introduction, of your essay is key,” the Research & Education Association’s QuickAccess laminated writing guide advises. The guide suggests two “methods you can use to hook the reader”: Anecdote – a story that illustrates your point Question – establish a reason to keep reading (to find the answer) “The introduction should […]

Build the Thesis Ahead of the Blog

“Before you begin writing an essay or writing a research paper,” the Research & Education Association’s QuickAccess laminated writing guide advises, “draft a working thesis statement.” That’s great advice for students, even better advice for business blog content writers, I believe.  It’s advice too often neglected, I find, with the operative work being “before”. The […]

Bloggers – Avoid the 5 Big Mistakes Advisors Make

“When dealing with the media, there are five common mistakes that financial advisors tend to make, “ writes Sally Cates in Financial Planning Magazine. “I should know,” Cates remarks (for 25 years, she’s been helping advisors have discussions with reporters). I should know, too. As a now-retired financial planning practitioner who trains blog content writers, […]

Eye-Catching Titles for Business Blogs

  While the February issue of Science News Magazine had great examples of statement titles followed by explanatory statements, last November’s issue of Science News was a treasure chest of eye-catching and tantalizing titles – you just had to read those articles to find out what they were all about! In business blog content writing, […]

Statement Titles for Business Blogs

  Leafing through some Science News Magazine issues, I realized their writers are fond of using statement titles followed by explanatory statements, sort of like the “Huh? Oh!” titles I often use in writing business blog posts. The “Huh?s” are there to startle and capture interest, but the “Oh!’”s are needed to match up with […]

Business Blog Openers That Wait to Reveal

Yes, as I emphasized in an earlier post this week, opening lines are key in blogging for business. Why not, I suggested, use the opening sentence to make your thesis clear along with your topic? In other words, searchers should be assured not only that they’ve clicked on the right link to get information on […]

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