Category: blog opening lines

10 Mar

Turns of Phrase Catch Readers By the Curiosity

Blog post titles have two seemingly contradicting jobs to do – arousing readers’ curiosity while still assuring them they’ve come to the right place, I’ve often explained to blog content writers at Say It For You. Sometimes, in either the title or the body of a post, “misdirection” adds humor. I remember Jeff Fleming of the National Speakers Association of Indiana teaching us that speakers and magicians use misdirection to cause a surprise, which tickles […]

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19 Dec

Blog “As-Measured-By” Calls to Action

“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog sites customers who are already interested in the product or service they’re providing! In corporate blogging for business, the “ask” […]

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12 Dec

Tell-Me-How Blogs

Readers Digest is obviously aware of a certain not-so-secret secret: Useful, everyday advice hits the spot with readers. The Digest “tips” are meant to apply to a broad range of consumers and describe easy-to-implement “fixes” and processes, including: Clever uses – for ammonia, vinegar, club soda, aluminum foil, apples, you name it… Safety mistakes to avoid – ignoring a burning smell in your microwave, letting your dog drink water from the Christmas tree stand, blaming […]

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10 Dec

Using GOLO in Blog Marketing

I had never heard of GOLO, but once I’d seen the company’s TV commercial, I had a hard time getting it out of my mind. Sure, the name GOLO is catchy, but it was the clever memory hook that did the trick: GO LOse weight GO LOok great GO LOve life Around six years ago, I’d had a similar experience at a Financial Planning Association meeting. The speaker wanted to convey to us that spending […]

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10 Oct

Blog Boasting of the Right Kind

“High levels of confidence, even if unwarranted, can make people appear more attractive to potential collaborators,” A.M. Hammond writes in Psychology Today, explaining the importance of the way confidence is expressed. One tip about confidence offered by the American Marketing Association in Business Writing Tips for Professionals is relevant here: “Phrases like ‘We’re #1’, ‘We’re the leader in our field’, or ‘We provide the best service’ aren’t going to get you anywhere.” Ironically, a concern […]

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