Category: blog titles

The Power of Similar Sounds in Blog Post Titles

The contributing authors in the Nature Conservancy Magazine must have collaborated to illustrate the power of similar sounds. As examples for blog content writers, I chose just four of the many titles in that issue: Roots Rewind This is an example of classic alliteration. Both words begin with the same consonant. Keep Carbon Although the […]

Pique-Your-Interest Blog Post Titles

  Browsing through the August issue of Indianapolis Monthly, I noticed something interesting about the titles of many of the articles. It was literally impossible to tell from each title what the topic of the forthcoming article would be, yet my curiosity was aroused to the point that I wanted to find out. Applied Knowledge, […]

How-To Blog Content is Harder to Write Than First Appears

  Giving directions is a lot harder than first appears. That point was brought home to us at a recent tutor training I attended at Ivy Tech Community College. An instructor may believe he’s given clear instructions to his class for completing a particular assignment, but different students interpret those directions… well, differently. Working together […]

A Business Blog By Any Other Name

Shakespeare’s Juliet asked “What’s in a name?”, and the playwright supplied an answer -“A rose by any other name would smell as sweet.” But would it? Do names matter? Each year, the Social Security Administration publishes a list of the most popular baby names. Ten years ago, for example, parents were naming their boys Aiden, […]

Surprise-Laden Blog Post Titles

  Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I’ve suggested to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]

Two-Tiered Business Blog Titles

What’s “Into the Endgame” about? (How Parliament should weigh up the Brexit deal, of course.) What about “Click to Download Teacher”? (Technology can help solve the problem of bad, absent teachers in poor-country schools.) “The New Abnormal”? (California faces the most destructive fire in its history). And “Drop It!”? (An argument about firearms will help […]

What’s-Really-in-Your Blogging For Business

There’s a reason the cover of Consumer Reports has a picture of a cow on the cover of this month’s issue, along with this very compelling question: “What’s Really In Your Meat?”  Titles catch the eye (that one certainly did mine) and set up readers’ expectations for what kind of content they’ll find if they […]

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