Category: Business writing tips

24 Mar

In Business Blogs, Dessert May Come First

“When you sit down for a meal, most people don’t expect to eat dessert first.  And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy.  Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. lets us know upfront – and very precisely – what the central theme of her book is going to be. […]

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18 Feb

What’s Tops in HVAC Blogs is What’s Tops in Blog Content Writing – A

What makes for a good heating and air conditioning blog?  Well, some of the qualities marketing company Broadly.com looked for in choosing “the Top HVAC Blogs of 2018” can serve as a guide for blog content writers in any field: A focus on industry changes What I’ve learned over the years of helping Say It For You clients in different industries create content, is that customers expect their service and product providers to keep them […]

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26 Dec

The Memo Meme for Blogging

Memos are usually written for one of the following reasons, explains Tony Rossiter, author of Effective Business Writing in Easy Steps: to provide a written record to give the reader background information for a specific visit or event to make a suggestion or proposal to give advice or make recommendations about a particular issue or problem Interesting – I couldn’t help reflecting: the key characteristics of a good memo which Rossiter lists are remarkably similar […]

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19 Dec

Blog “As-Measured-By” Calls to Action

“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog sites customers who are already interested in the product or service they’re providing! In corporate blogging for business, the “ask” […]

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26 Nov

Does Blog Post Length Matter to Readers? Think Duration Neglect

Opinions have always differed on the optimal size for a blog post. Having composed blog posts (as both a Say It For You ghost writer and under my own name) numbering well into the tens of thousands, I’m still finding it difficult to fix on any rule other than “It depends!”. I think maybe Albert Einstein said it best: “Make everything as simple as possible, but not simpler.” A chapter in Chip and Dan Heath’s […]

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