Category: Calls to Action in Blogs

Business Blogging May Not Take a Village, But it Does Take a Team

Even after playing together for more than fifty years (I learned from Steve & Jack’s Home News), the Rolling Stones musicians still understand the value of practicing together, committing to two months of rehearsal before every tour. Why? Practicing together helps them reconnect with each other’s rhythm and understand each member’s distinctive roles. Running a […]

The Memo Meme for Blogging

Memos are usually written for one of the following reasons, explains Tony Rossiter, author of Effective Business Writing in Easy Steps: to provide a written record to give the reader background information for a specific visit or event to make a suggestion or proposal to give advice or make recommendations about a particular issue or […]

Benchmark Blogging

“If you can’t measure it, you can’t manage it,” legendary management consultant Peter Drucker was fond of saying. “How do we know if we’ve identified a result rather than an activity?” he asks. To achieve any goal, whether personal or business, explains local consultant Michael Hill, use the acronym SMART: Specific Measurable Attainable Results-oriented Time-phased […]

Blog “As-Measured-By” Calls to Action

“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog […]

Blogging to Help Increase Positive Behaviors

  There’s a lot we blog content writers can take away from a very unusual experiment called “The Sentimental Savings Study”. This study, reviewed in the Journal of Financial Planning , is about using psychology to help increase positive behaviors (in that specific case, personal savings). And, isn’t that precisely what marketing blogs are designed […]

Blogging to Make the Reward Worth It

“Make the reward worth it,” Nancy Duarte advises business speakers in her book Resonate. “No matter how stimulating you make your plea, an audience will not act unless you describe a reward that makes it worthwhile.” The ultimate gain must be clear.” Duarte lists 7 basic types of reward: Basic needs – include food, water, […]

The All-Important Call to Action in Blog Content Writing

  One of the resources Ivy Tech offers to students is the Study Power Leader’s Guide. The Guide suggests students keep a daily activities list containing three categories: Must Do! Should Do Could Do “We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with […]

Blog to Show Both Sides of an Issue

Are the oldest fossils really rocks? Is insomnia always dangerous? Is nervousness natural and healthy? Is eating potatoes as bad for teens as digital technology? These are just a few of the debatable topics covered in recent issues of both Psychology Today and Prevention Guide. But whether the topic of your own blog marketing efforts […]

Content Writing With No Need to Doubt

During the winter months, look to the frozen food aisle. Says the Daily Meal. And for those doubtful concerning the loss of nutritional value through freezing, no worries. A research team at the University of California, Davis tested blueberries, broccoli, carrots, corn, green beans, peas, spinach, and strawberries, finding that “good frozen produce is essentially […]

What If You Saw Only Half the Blog?

Ticket revenue covers just half of what it costs to produce world-class professional theatre at the Indiana Repertory Theatre, theatergoers learn while scanning the program booklet. So??? As John Pullinger puts it in the Journal of the Royal Statistical Society, “statistics provides a special kind of understanding that enables well-informed decisions. As citizens and consumers […]

Of-the-People Blogging Content Writing

Brand positioning is still important, but ensuring you have the right people to deliver on your brand is, too, Advisa leadership consultant Mandy Haskett points out in a recent Indianapolis Business Journal article. All the ping pong tables in the world won’t be enough to keep people working in roles that don’t align with their […]

Tell Business Blog Readers: Review. Check. Evaluate. Consider.

That entire two page spread in Crossroads, AAA Hoosier Motor Club’s magazine, I realized, constituted one big Do-It-Yourself Call to Action. There were actually seven CTAs in a row: Know your coverage. Think about what’s changed since your last checkup. Review your home inventory. Check your liability coverage. Consider natural disasters. Evaluate your auto coverage. […]

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