Category: Calls to Action in Blogs

02 Jan

Business Blogging May Not Take a Village, But it Does Take a Team

Even after playing together for more than fifty years (I learned from Steve & Jack’s Home News), the Rolling Stones musicians still understand the value of practicing together, committing to two months of rehearsal before every tour. Why? Practicing together helps them reconnect with each other’s rhythm and understand each member’s distinctive roles. Running a business blog takes commitment and teamwork as well. In fact, as we Say It For You blog content writers embark on […]

[ read more ]
26 Dec

The Memo Meme for Blogging

Memos are usually written for one of the following reasons, explains Tony Rossiter, author of Effective Business Writing in Easy Steps: to provide a written record to give the reader background information for a specific visit or event to make a suggestion or proposal to give advice or make recommendations about a particular issue or problem Interesting – I couldn’t help reflecting: the key characteristics of a good memo which Rossiter lists are remarkably similar […]

[ read more ]
24 Dec

Benchmark Blogging

“If you can’t measure it, you can’t manage it,” legendary management consultant Peter Drucker was fond of saying. “How do we know if we’ve identified a result rather than an activity?” he asks. To achieve any goal, whether personal or business, explains local consultant Michael Hill, use the acronym SMART: Specific Measurable Attainable Results-oriented Time-phased When blog content writers use SMART, that can greatly enhance the value of the information and advice they’re offering. Specific: […]

[ read more ]
19 Dec

Blog “As-Measured-By” Calls to Action

“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog sites customers who are already interested in the product or service they’re providing! In corporate blogging for business, the “ask” […]

[ read more ]
22 Oct

Blogging to Help Increase Positive Behaviors

  There’s a lot we blog content writers can take away from a very unusual experiment called “The Sentimental Savings Study”. This study, reviewed in the Journal of Financial Planning , is about using psychology to help increase positive behaviors (in that specific case, personal savings). And, isn’t that precisely what marketing blogs are designed to do – motivate readers to take positive action? Can psychology help readers envision the positive outcomes that our products […]

[ read more ]