Category: checklist for business blog writers

24 Mar

In Business Blogs, Dessert May Come First

“When you sit down for a meal, most people don’t expect to eat dessert first.  And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy.  Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. lets us know upfront – and very precisely – what the central theme of her book is going to be. […]

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27 Feb

Getting Creative With Organizing Principles for Blogs

“A well-chosen organizing principle can serve as a strong differentiator for your story, helping to set it apart from the competition,“ suggests Paula Munier in her book the Writer’s Guide to Beginnings.  Organizing principles run from beginning to end throughout the story, and can: help add layers of meaning enhance the imagery deepen the story’s themes If you’re writing from the first-person point of view of the heroine, for example, you should stick to that […]

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07 Nov

Blog Content Parhelions

Earlier this week, we devoted a Say It For You blog post to a term from the field of psychology (Just Noticeable Difference); today’s post explores a term from meteorology… You might say a “sun dog”, or parhelion, as it is known in meteorology, is an atmospheric optical illusion. The phenomenon consists of bright spots, or halos, that appear at one or both sides of the sun, when ice crystals in the atmosphere refract sunlight. While as blog content […]

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19 Sep

The Self-Help Checklist for Blog Content Writers

  This week, as I begin my thirteenth year of part-time tutoring at the Ivy Tech Community College English Learning Lab, I’m culling information from the Study Power Leader’s Guide the school offers as a resource to my students. The “Report Evaluation Worksheet”, I thought, was particularly apropos for blog content writers…. Has your topic been focused as a question, issue, or thesis? At Ivy Tech, I often find that students have difficulty knowing the […]

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