Category: CTAs in blogging

17 Sep

The All-Important Call to Action in Blog Content Writing

  One of the resources Ivy Tech offers to students is the Study Power Leader’s Guide. The Guide suggests students keep a daily activities list containing three categories: Must Do! Should Do Could Do “We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with a bang, by including enticing, well-written calls to action,” writtent.com suggests. An effective call to action will act as a […]

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28 Feb

Tell Business Blog Readers: Review. Check. Evaluate. Consider.

That entire two page spread in Crossroads, AAA Hoosier Motor Club’s magazine, I realized, constituted one big Do-It-Yourself Call to Action. There were actually seven CTAs in a row: Know your coverage. Think about what’s changed since your last checkup. Review your home inventory. Check your liability coverage. Consider natural disasters. Evaluate your auto coverage. Call your agent. As a blog content writer, I was glad to see that the AAA magazine authors had remembered […]

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