Category: customer service in blogging

04 Feb

Bringing Fred Into Business Blog Writing

The most important job skill of the twenty-first century, Mark Sanborn posits in The Fred Factor, is the ability to create value for customers without spending more money to do it. “Freds” are people who either create new value or add value to the work they already do, the author explains. In creating blog content, needless to say, the goal is demonstrating that this product provider or practitioner has better ideas, better products, and better service […]

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