Category: generating ideas for blog posts

07 Jan

Words of Wisdom for Blog Content Writers – Part A

It’s the beginning of a new blogging year, and I’m looking through my bookshelves, thumbing through all the new business writing-related books I’ve collected during 2019.What would I do without these “reading around” gems, with their different sorts and shapes of advice and reflection?… Moments are the thing. “The goal is the thing,” admit Chip and Dan Heath, authors of The Power of Moments, “but for an individual human being, moments are the thing. Moments […]

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12 Sep

Using Skillful Surprise in Blog Content Writing

Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I often suggest to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to be about). In the body of a blog post, surprise can be used in a different way. I remember, several […]

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01 Aug

Blogging the Lure and What They Say

  At Say It For You, I’m always on the lookout for different “templates” for presenting information about any business or professional practice. The “nucleus” around which business blog posts are formed is their topic (issues, products, services and advice related to their field). Although the general topic remains the same over time, there is endless variety that can be used to make each blog post special, with one way being the use of different templates. Browsing through a […]

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02 Jul

Writing Blogs in the Shower

Everybody knows it – our best ideas come to us in the shower. But why is that? Mental Floss explains that “you’re more likely to have a creative epiphany when you’re doing something monotonous like showering”. Since monotonous daily routines don’t require much thought, the authors explain, your brain flips to autopilot and the prefrontal cortex is activated; you’re able to make creative connections that your conscious mind would have dismissed. What’s more, since most […]

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25 Apr

Content Writing With No Need to Doubt

During the winter months, look to the frozen food aisle. Says the Daily Meal. And for those doubtful concerning the loss of nutritional value through freezing, no worries. A research team at the University of California, Davis tested blueberries, broccoli, carrots, corn, green beans, peas, spinach, and strawberries, finding that “good frozen produce is essentially a head-to-head toss-up with good fresh produce.” Anxiety and doubt about any decision is an autonomic nervous system response hard-wired […]

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