Category: giving your blog your unique twist

06 Feb

Achieving Eudaimonia in Business Blog Writing

The Stoics realized that there are things we control, and things we don’t. To get to the good life, we should focus on things we control, accepting the rest as it happens. When it comes to the things we can control, Stoics believe it’s not an external situation that makes us happy or miserable, but our interpretation of that situation. The idea is to achieve a supremely happy life, which Stoics call eudaimonia. That ancient […]

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07 Jan

Words of Wisdom for Blog Content Writers – Part A

It’s the beginning of a new blogging year, and I’m looking through my bookshelves, thumbing through all the new business writing-related books I’ve collected during 2019.What would I do without these “reading around” gems, with their different sorts and shapes of advice and reflection?… Moments are the thing. “The goal is the thing,” admit Chip and Dan Heath, authors of The Power of Moments, “but for an individual human being, moments are the thing. Moments […]

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02 Jan

Business Blogging May Not Take a Village, But it Does Take a Team

Even after playing together for more than fifty years (I learned from Steve & Jack’s Home News), the Rolling Stones musicians still understand the value of practicing together, committing to two months of rehearsal before every tour. Why? Practicing together helps them reconnect with each other’s rhythm and understand each member’s distinctive roles. Running a business blog takes commitment and teamwork as well. In fact, as we Say It For You blog content writers embark on […]

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24 Oct

Blog to Put New Twists on the Same Theme

  While the entire September 23 issue of TIME magazine was devoted to a single theme, each of the eleven articles was different from all the others, illustrating a point I keep stressing to business owners and practitioners hesitant about launching a blog. “I’ve already covered my products and services on my website – what else is left to say?”   True, the company or the practice has already covered information about the products and services, […]

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18 Jul

Inviting Blog Readers to Learn What You Live By

Of the 17 best examples of business blog design cited by Carolyn Edgecomb of impactbnd.com, the one I think best embodies a point I emphasize to blog content writers is the Zappos website. “If you thought their blog was only going to talk about shoes, you’re sorely mistaken,” Edgecomb points out, because Zappos transitioned their blog to an “outlet for inspiration and everyday life.” What we live by Readers are invited to discover the ten […]

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