Category: opinion pieces as blogs

06 Feb

Achieving Eudaimonia in Business Blog Writing

The Stoics realized that there are things we control, and things we don’t. To get to the good life, we should focus on things we control, accepting the rest as it happens. When it comes to the things we can control, Stoics believe it’s not an external situation that makes us happy or miserable, but our interpretation of that situation. The idea is to achieve a supremely happy life, which Stoics call eudaimonia. That ancient […]

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23 May

Blogging to Bust Myths and Build Trust

“Was the oldest woman a fraud?” asks Smithsonian.com, referring to French socialite Jeanne Calment, who appeared to be making history when she died in 1997 at the age of 122. (Later investigation revealed that Jeanne had actually died at the age of 59 in 1934. Her daughter had actually assumed Jeanne’s identity, later dying at the age of 99.) Valery Novoselov, assistant professor of the Department of Gerontology and Geriatrics of RUDN University, known for […]

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30 Apr

O.K., You’re Biased. Your Content is There to Tell ‘Em Why

Is coming across as biased a bad thing? Not when it comes to blog marketing, I concluded, after reading in the Guardian about a great lecture by writer Neil Gaiman. Gaiman started out the lecture he was giving on the importance of libraries by saying “It’s important for people to tell you what side they are on and why.” As an author of fiction over the last thirty years, Gaiman has been earning his living […]

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04 Apr

Blogging Who You Are

Ahead of the launch of its inaugural flight from Indianapolis to Las Vegas a couple of weeks ago, Spirit Airlines announced two new year-round flights coming to market this November.  Since Spirit is new to our airport, John Kirby, vice president of network planning, delivered some introductory remarks at the press conference:“We are a leisure airline, so we look for opportunities to enhance our leisure position in the marketplace.” In training Say It For You business […]

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31 Jan

Are-Both-Sides-Right Blogging for Business

“Are both sides right?” asks veterinarian Carrie Donahue, writing in Good Health magazine, alluding to the debate about whether dogs should be on a raw diet or a conventional one. The raw camp emphasizes raw or lightly cooked meat, including organ meat and bones. The conventionalists are concerned about bacteria in raw meat and the threat of choking on bones. The author concludes by saying that regardless which method is chosen, supplementation is important, going […]

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