Category: revealing corporate culture

03 Sep

Is Your Business Blog Content TNAS?

  As part of my work in the tutoring lab at Ivy Tech Community College, it often falls to me to help students revise essay papers. Students may have submitted first drafts, then received their papers back from their instructor with notations and corrections. The student then has the opportunity to “fix” things and re-submit the assignment. At first, I didn’t understand the meaning of the notation “TNAS” that frequently appeared on these papers. I […]

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18 Jul

Inviting Blog Readers to Learn What You Live By

Of the 17 best examples of business blog design cited by Carolyn Edgecomb of impactbnd.com, the one I think best embodies a point I emphasize to blog content writers is the Zappos website. “If you thought their blog was only going to talk about shoes, you’re sorely mistaken,” Edgecomb points out, because Zappos transitioned their blog to an “outlet for inspiration and everyday life.” What we live by Readers are invited to discover the ten […]

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