Category: SEO and PPC

06 Jun

The Short Tale of Long-Tailing it in Blogging for Business

In the animal world, fellow Mensan Bob Truett pointed out, there are several purposes for tails, including: balance (as the animal climbs) temperature control (for cover in the cold, for fanning in the heat) defense (to swat enemies o social purposes (dogs wagging their tails) In the internet world, the concept of the “long tail” is based on the fact that when searchers type in very specific, three-to-four word phrases to describe what they want, […]

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08 Mar

Steering Clear of Duplicate Content in Business Blogging

“Blogs are owned media.  Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate content.  Sure, parts of any blog writer’s content will always be based on what other people have written before, Schafferhoff […]

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22 Feb

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training about how to talk effectively about your business. The many brain-boosting ideas and memory “hooks” the book offers hint at […]

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23 Jan

Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, you still only have 24 hours..Only you can slow time down by choosing what you choose to do.”  As a […]

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09 Jan

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both product vending businesses and of professional practitioners, I was very interested in Smith’s breakdown of the challenges he believes are […]

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