Category: statistics to bring perspective

04 Apr

Blogging Who You Are

Ahead of the launch of its inaugural flight from Indianapolis to Las Vegas a couple of weeks ago, Spirit Airlines announced two new year-round flights coming to market this November.  Since Spirit is new to our airport, John Kirby, vice president of network planning, delivered some introductory remarks at the press conference:“We are a leisure airline, so we look for opportunities to enhance our leisure position in the marketplace.” In training Say It For You business […]

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07 Feb

Odds-of Comparison Blogging for Business

“Odds of opioid death higher than car crash,” a recent Indianapolis Star headline read. Since, at Say It For You, I’m always alert for ways to approach creating original content for business owners’ and professional practitioners’ blogs, that headline caught my attention. One way to make business blog content impactful, I teach at Say It For You, is to put information in perspective by using statistical comparisons. “Even when news stories, ads, or public service announcements do […]

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