Category: idea sources for blogs

Business Blog Title Question Words

Ideas and Discoveries Magazine had a very good idea in terms of titles (which we blog content writers can make good use of) – using question words. The tactic of question titles is one I’ve often suggested to new Indianapolis blog content writers. Keeping in mind that people are online searching for answers to questions […]

Business Blog Repurposing With a Purpose

  Finding ways to recycle existing content has a number of benefits, Megan Marris writes in Wordstream.com, including: reaching a new audience “dusting off forgotten tales” making the most of your efforts Your top notch content deserves repurposing, Marris states, but only the best will do. Wordstream offers a rather impressive list of suggestions on […]

The 9 Types of Essays You Meet in the Blogosphere

“Your college compositions will like take one of the following formats, ”Quick Access” authors advise students. The same list of 9 might apply to us business blog content writers, I couldn’t help thinking. 1.  Illustration essay – “Just as in a visual illustration, a written illustration shows the reader something or illustrates a point.” Beginning […]

Emotion in Business Blog Posts – When Facts are Not Enough

In writing business blog posts, giving them more data may not be the best way to persuade and to overcome skepticism. That’s a lesson Science News editor-in-chief Nancy Shute needed to learn. One of the first inclinations of scientists and journalists, Shute observed, was to shower skeptics with facts, sure those skeptics would “get it” […]

“Flesh Out” Business Blog Posts with Details

Business blog content writing can balance feature stories with news. News stories are time-sensitive, while feature articles might have the same impact whether they are read today or months from now. When it comes to blog marketing, “news” can mean two entirely different things.  The first type centers around you and your company or your […]

Business Blogs – Inviting Buyers into Your Own Walled Garden

  “Perhaps the world has moved past the idea of merely having a webpage that’s your own, and nobody else’s. Perhaps we’re expected to do everything, instead, on social media or in someone else’s walled garden,” muses Ernie Smith, editor of Tedium, in response to the question “Is blogging dead?” Maybe, when blogging was on […]

Worm Your Way Into Readers’ Hearts with Business Blogs

  The Tatoeba Project, which helps foreign students by translating from a foreign language into their own native language, has a lot to say about worms. Examples provided include sentences such as: Tom put a worm on the hook. Worms are sometimes beneficial to soil. Even more interesting are these sentences: Tom opened a can […]

Two Important Blogging Beginnings – Anecdotes and Questions

“The opening paragraph, or introduction, of your essay is key,” the Research & Education Association’s QuickAccess laminated writing guide advises. The guide suggests two “methods you can use to hook the reader”: Anecdote – a story that illustrates your point Question – establish a reason to keep reading (to find the answer) “The introduction should […]

Statement Titles for Business Blogs

  Leafing through some Science News Magazine issues, I realized their writers are fond of using statement titles followed by explanatory statements, sort of like the “Huh? Oh!” titles I often use in writing business blog posts. The “Huh?s” are there to startle and capture interest, but the “Oh!’”s are needed to match up with […]

Contrarian Content: Go Ahead – Blog to Differ

Whatever the conventional wisdom is, Brute Squad coach Ariel Jackson begs to differ. “In order to progress, we need to stop automatically accepting conventional wisdom as dogma and train ourselves to explore nuances and identify new approaches,” Jackson says. There’s something very appealing and curiosity-stimulating about contrarian content, and, whether it’s business-to-business blog writing or […]

Smart and Humanizing Blogging About “Alumni”

  In my last post I took inspiration from Nuvo editor Laura McPhee, who devoted an entire section of the paper to highlighting NUVO alumni, people who had worked at Nuvo, then departed for “better things”. From my vantage point as a professional blog content writer, I thought McPhee’s idea was fabulously innovative. Sure, many […]

Humanizing Your Company by Blogging About “Alumni”

“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”. What a captivating notion, I thought, reading that […]

Business Blogging Tips Out of Consumer Reports Magazine – Part B

  “My TV prompts me to do updates, but I often ignore the requests.  Is that bad?”  That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]

Business Blogging Tips Out of Consumer Reports Magazine – Part A

2.8 billion.  That was the entire headline – “2.8 billion” of an article in the March issue of Consumer Reports Magazine. How could you not want to find out more? The first paragraph of the article consisted of three very short sentences: “That’s how many robocalls – computer-generated calls – were sent to Americans in […]

Steering Clear of Duplicate Content in Business Blogging

“Blogs are owned media.  Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]

Practitioners Blog to be Viewed as SMEs

  “Mand training is an essential component of verbal behavior training for any individual who lacks this skill,” is the opener of an article on the website of the National Institutes of Health, discussing the treatment of children with autism. “What are mands and why do we need to teach them?” is the title of […]

Question/Answer Blogging Benefits Readers and Bloggers

  The one-page advertorial in the February issue of Indy Kids’ Directory could serve as the perfect model for any professional practitioner’s blog post, I thought. The page is headed by a parent’s question: “My child is struggling with reading.  Could it be related to his speech difficulties?” Yes, begins the answer. The speech pathologist, […]

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]

Business Blog Writing to Boost Readers’ Brains – and your Own

Turns out I was right about the “training effect” of a business blog. When you blog, I like to say, you verbalize the positive aspects of your business in a way that people can understand. You put your recent accomplishments down in words. You review the benefits of your products and services and keep them […]

Can Business Blog Writing “Make the Man”?

When Shakespeare’s Polonius was sharing his wisdom with Laertes, he mentioned how important clothing is in making a good impression: “Costly thy habit as thy purse can buy, But not express’d in fancy; rich, not gaudy; For the apparel oft proclaims the man.” Generations later, Mark Twain quipped, “Clothes make a man.  Naked people have […]

Business Blogging 2.0

“Your Best Staycation May Be in Your Own Back Yard” is the theme of the latest issue of Travel Indiana magazine“.  “Statistics show that one-third of Americans visit coastal areas each year, confirming our strong draw to the water and the activities surrounding it. But if you think you have to travel outside of Indiana […]

Why-In-The-World Business Blogging

It wasn’t a blog post, but the article might well have been just that, I thought, reading the advertorial in Senior Living, in which David Ring, owner of Indiana Funeral Care, answers the question “Why In the World Would I Plan My Own Funeral?” Last November, in my Say It For You blog, I quoted […]

Great Business Blog Stories Are Rarely Aimed at Everyone

  “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story,” observes Seth Godin in his latest book All Marketers Tell Stories. Not all stories succeed, Godin points out, because not all stories have the following essential […]

Blog Content Writers Take Lessons from the Past

Alexander Pope and Sir Ross Smith lived centuries apart, but both came to the same conclusion on the topic of arguing. Both men are quoted in Dale Carnegie’s book How to Win Friends and Influence People.  “Why prove to a man he is wrong? Is that going to make him like you?  Don’t argue – […]

Giving it Away to Get ‘Em – the Other Side of the Useful Info Story

No, (as I spent some digital “ink” saying in my last post), I don’t think sports scores or snow statistics belong on the blog sites of jewelers, dentists, or veterinarians, when those are used primarily as a way to attract visitors. My take on that form of marketing is that it works counter to the […]

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both […]

Collating and Curating in Business Blogs – What’s the Dif?

  “Expressing our love, gratitude and appreciation to others on the New Year by sending happy New Year messages for friends and loved ones is a great way to share in this spirit of renewal and joy with those around us,” Richard Kronick writes in the Huffington Post, proceeding to list samples of funny New Year […]

New Year Resolutions for Blog Content Writers

  During the holidays, at least here in America, we seem to be “into” list-making. From shopping lists to Santa’s twice-checked  list, we now culminate the series with lists of New Year’s resolutions. Looking back at the past year of offering Say It For You business blogging assistance, I found several simple lists I used […]

Why “Blog” and “Glob” are Antigrams

When most people talk of anagrams, the Book of Random Oddities explains, they mean words that can have their letters rearranged to make other words, such as “bat” and “tab”. In the world of recreational wordplay, though, an anagram is a rearrangement of the letters in a word, phrase, or sentence to make a new […]

Citations – Good News in Blogging, Confusing in Spelling, Bad News in Driving

“The triple whammy of homophones ‘cite’, ‘site’, and ‘sight’ has the potential to create a great deal of confusion,” the editors of The Book of Random Oddities explain. To cite, they go on to explain, means to “quote someone, or someone’s work, as a authoritative source to support an argument.” The word “cite”, the book’s […]

Have Attitudes Changed About Price Point Blogging?

Awhile back, I began one of my Say It For You blog posts by quoting a remark by Marcus Sheridan of social media examiner.com, something he’d written, back in 2012.“Many business websites fail to address the subject of pricing,” Sheridan had observed. “Instead of addressing the number-one consumer question up front, they decided to wait […]

What Blog Title Phrasing Doubles Your Click-through Rates?

    Researchers at the BI Norwegian Business School in Oslo, Norway were out to determine what factors make certain headlines drive more click-throughs than others. They performed two experiments, one using Twitter, the other using popular Norwegian auction and shopping website FINN.Putting aside possible cultural differences among readers in different countries, the major takeaways […]

Business Blogging With Round-Up Posts – Part 2 of 2

    Round-up posts are blog posts consisting of lists of best sources of information. Those might be lists of best websites, best You Tube clips, or best of any kind of web content that relates to your topic. As a business blogging trainer, I loved many of Authorunlimited editor Cathy Presland’s ideas for round-up […]

Taking Content-Writing Tips from Dental Web Designers “Down Under”

If you’re a dentist, your website needs to build your brand,” Luke Hayes of Dental Marketing Solutions cautions. Hayes makes Australian dentists smile by designing websites with “visual impact and usability”. What do his websites aim to do? Here across the pond, we would do well to follow the list Hayes provides: Build patients’ confidence […]

Premise-Based Blogging for Business

Whether you’re pruning hedges, painting a room, or cooking dinner, having the right equipment for the job matters a lot.  That’s precisely the concept upon which a radio ad I heard recently was based.  The ad sponsor was mattress manufacturer BeautyRest, and I couldn’t help feeling that the commercial was impactful as a result of […]

“Ever-Wonder-Why” Blogging for Business

My friend Larry M. shared a fascinating list of “Ever Wonder Why Trivia” that I think you’ll enjoy.  More important, there’s a lesson here: trivia and blog marketing go together like “a horse and carriage” (if you’re my age) or maybe like peanut butter and jelly (if you’re any age). Trivia can be used in […]

Using the “It’s Not Your Fault” Appeal in Blog Marketing

An advertisement I happened upon incorporates what I think was a very effective form of “reverse psychology” as a way to appeal to customers: “It’s not your fault”, the ad read.  If your hot water heater “chose” a weekend to break down – well, that’s not your fault and you shouldn’t be charged extra for […]

Having the Last Word in Your Business Blog

“Nothing can be more annoying to your reader than an article that ends too abruptly or shabbily,” Elizabeth Soumya writes in BlogVault.com. “As writers we can often feel complacent, as if we have little to say by the time we find ourselves at the end.” But concluding means bringing your blog post to a convincing […]

The-Truth-About Business Blog Titles

  The table of contents in Time’s special edition “The Science of Exercise” lists seventeen different articles, all of which sounded interesting enough to induce me to take the magazine off the display and add it to my shopping cart. And the articles did turn out to be interesting, every page worth a read by […]

Remember the Golden Triangle in Blogging for Business

        “Remember, human nature never changes,” cautions Jeanette Maw McMurtry in Marketing for Dummies. While design trends for websites may change, she says, the way our unconscious minds process information never does. The term “Golden Triangle” refers to the way English-speaking people view search results, starting at the upper left side of […]

Showing Them How Shows Them YOU In Blogging for Business

For making content king on your website, Jeanette Maw McMurtry recommends, think about the top content themes readers most often seek: product comparisons purchasing guides how-to guides research findings When it comes to how-to guides, McMurtry is making a point that I often stress when training blog content writers: “Even if you offer a service, […]

Same Old, Same New Blogging for Business

“I’ve already covered my products and services on my website – what else is left to say?” is a question I hear a lot from business owners or professional practitioners. Even if they understand the overall value of having a blog, their concern is that, sooner or later, they’ll run out of things to say in […]

Metaphoric Blogging for Business

  “Are you playing with a full deck?” Mensa’s Richard Lederer asks, jokingly referring to the “combination of genetic and environmental roulette” that has Mensans ending up smart as whips, with others at the “short end” of the intelligence “stick”. In the very funny article “Are You Playing With a Full Deck?” Lederer lists categories […]

How-Do-I-Wear-That Blogging for Business

A number of years ago, I touted a SELF Magazine article titled “How Do I Wear That?” as a good model for writers of blogs meant to market a product or service. Here’s why I thought so: The article was written in question/answer format, first describing a “style dilemma”, then offering a “self-solution”. In other […]

More About Quotations in Blogging for Business

Using quotations in blog posts can help create anticipation, suspense, or drama, as we went over earlier this week in my Say It For You blog. Quotations help reinforce points while adding variety and authority, and, so long as they are not overdone, they can be a very good idea in blogging for business. But, […]

In Business Blogs, Quotations Can Be a Good Idea

How good an idea is it to use quotations in your business blog? Very good, once you allow for certain caveats. You can use a quote to: reinforce your point show you’re in touch with trends in your field add value for readers (by aggregating different sources of information in one business blog) add variety […]

Blogging to Inspire

“Unless your blog only serves as a personal diary, you should aim to inspire others with your writings,” hongkiat.com advises. All you need to be concerned about is how much value you can provide to readers.  How do you go about providing value? Honkiat’s answers: Write what others didn’t think of. Write what is noteworthy, […]

Are You Game to Blog?

AARP’s September issue chose an interesting way to present content. In place of an article about saving money and getting the best deals possible, the editors offered a game grid, challenging readers to search for words on a grid.  There were ten sentences with certain words printed in red, and readers were asked to locate […]

Ohio River Lessons About Business Blogging

My two-day get-away with friends to historic Madison, Indiana wasn’t supposed to be about business, and it wasn’t. Later, though, recalling the different guided tours we’d taken, I realized I’d had blog content writing on my mind after all. While learning interesting facts about how a telegram saved Madison from demolition and how Kentucky “owns” […]

Self-Checking Your Business Blog

          “These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]

Intro Blog Posts

I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it.  As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]

A Nutritious Business Blog Diet Balances Features and News

  Like newspapers, business blog content writing can balance feature stories with news. News stories cover breaking, time-sensitive stuff; feature articles might have the same impact whether you read them today or two months from now. The word “news” when it comes to blog marketing, can mean two entirely different things.  The first type centers […]

Mention-Worthy Business Blogging

  “Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention, Jonah Berger observes in his book Contagious. Something can be remarkable, he says, because it is: novel surprising extreme just plain interesting But the most important aspect of remarkable things is that they are worthy of remark. If something is just […]

Double Duty Business Blogging

  “Provide valuable information to people who need it, and let word-of-mouth marketing do the rest.” No, this advice wasn’t being given to bloggers; practice management consultant Susan Kornegay, CFP® was telling financial planning practitioners (in the Journal of Financial Planning) about the benefits of using informational booklets as marketing tools for their professional practices. […]

Business Blogging Earns High Scores

“There’s no doubt that blogs afford small businesses big payoffs. They humanize a business, position you as an expert in your field, and work hand-in-hand with your website and social media presence to improve your search engine rankings,” the SCORE website advises its members.  But, since finding the time or an eager author to write […]

In Blog Marketing, Accentuate the Practical

“Most products, ideas, and behaviors are consumed privately,” observes Jonah Berger in his book Contagious. Problem is, he points out, if people can’t see what others are choosing and doing, they can’t imitate them. On the other hand, Berger cautions, making things more public can have unintended consequences. “If you want to get people to […]

Contagious Blog Marketing

“Why do some products, ideas, and behaviors succeed when others fail?” Jonah Berger asks in his book Contagious. Berger first lists some traditional answers: they are just plain better – easier to use and more effective attractive pricing advertising None of these explains the whole story, Berger claims, without including social influence and work of […]

If-We-Haven’t-Moved Blogging for Business

Nine years ago I posted a Say It For You blog about an experiment concerning the way people’s attention is engaged. The subjects of the study were people who drove the same route every day to work and back, passing a giant billboard advertising new cars.  When questioned, almost none of those people remembered even […]

Conversational Blogging Takes Practice – Part B

Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice,” Gallo stresses in Talk Like TED, tracing the creation of a Dr. Jill presentation in Indianapolis. As a content writer for marketing blogs, I often explain to clients and to newbie writers that that blogs (compared to, say, brochures, white papers, and newsletters) are casual […]

Conversational Blogging Takes Practice – Part A

  When Dr. Jill gave her TED Talk in Indianapolis, reports Carmine Gallo in Talk Like Ted, her presentation seemed natural, authentic, animated, and conversational. Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice. Dr. Jill rehearsed her presentation not once, twice, or even 20 times. She rehearsed it 200 times!” Gallo notes. […]

Opening Gambits in Blogging for Business

  When you’re serving up seventeen articles about the very same topic, how do you keep things different and engaging? It’s all in the opening lines, I discovered, looking through TIME’s special edition, The Science of Exercise. Of course, that’s hardly “new news” – I’ve always stressed to new content writers that opening lines have […]

In Business Blogs, Keep the Downbeat Upbeat

In blogging for business, the last thing you’d want to be is “downbeat”. (One dictionary definition of “downbeat” is pessimistic, gloomy, negative, and fatalistic.). On the other hand, “downbeat” might be the very effect I want to achieve in order set the mood for my blog post. (The word “downbeat” is a musical term referring […]

It’s Been Said Before, and That’s OK in Blogging for Business

“Good writing doesn’t get hung up on what’s been said before,” advises Ann Handley in Everybody Writes. “Rather it elects to simply say it better.” That piece of advice, I believe, applies not only to what others have written on your topic, but to what you’ve had to say in earlier blog posts. In corporate […]

Even More About Words to Use in Blogging for Business

  “Having something to contribute to a conversation makes us feel good,” schoolwebmasters.com points out, advising schools on communication strategy. “Everyone likes to feel knowledgeable, included, and validated. It’s even typical in group conversations for someone to be thinking more of what they can add to the conversation than actively listening to what other people […]

Still More About Words to use in Blogging for Business

It’s the one lesson blog content writers can never afford to forget – the right words are our business blogging power tools. Sure, images (pictures, video clips, infographics) have power of their own.  But never forget that, in blogging, words matter, as Jennifer Olney of bealeader.com points out. Words are art, Olney emphasizes, and, as […]

Magic Marketing Words to Use in Blogging for Business

  Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”. Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon […]

The Right Words – Business Blogging Power Tools

It’s too bad that in the course of doing business, we get so tied up in making a good, marketable product and in serving our customers’ needs, we often forget how much help the right words can be. In fact, when it comes to web-based communication, words, along with images are our only tools. As […]

Blogs and Lawyers’ Briefs

Having spent years trying to write like a lawyer (I think the number of blog posts I’ve created for attorneys is now approaching 5,100), it was amusing to learn they might be trying to write like me! In fact, there’s a new book out called Thinking like a writer: a lawyer’s guide to effective writing […]

Good Business Writing Attracts Good Business

  Poor business writing can never be undone, the American Marketing Association cautions in Business Writing Tips for Professionals. “It can cause you to lose business to your competition and could even cost you your job.” Good business writing, on the other hand, is marked by using a strong, active voice, avoiding company acronyms and […]

Him/Her Blogging for Business

  “If you want your ex back, but you lash out against them in hurt and anger, they will probably have trouble getting over that,” Gene Morris assures readers in the little book You Can Get Your Ex Back.” Getting an ex back is not something I need help with just now. But as a […]

Book-Review Blogging for Business

Online visitors are “test-driving” your company or practice through reading your blog posts. They want to see whether you understand their problems and can quickly and effectively help solve those. Often, the way to be of most help to searchers is to offer “book reviews”, collections of material you have “curated” (gathered and presented) for […]

Your Business Blog Can Be Their User Manual

“In the olden days – say the 1980s – if you bought a piece of technology, a paperback user guide came with it.  It was the manufacturer’s one big chance to explain its engineers’ thinking to you, to communicate what the designers and marketers had in mind,” David Pogue writes in Scientific American. Then, Google […]

The Power of Place in Business Blog Content Writing

“Branding helps people identify and recognize your products and organization,” asserts thebrandingjournal.com. And just how does that happen? Branding: makes your company different from the competition helps you connect with customers emotionally helps consumers know what to expect allows you to be clear with your strategy and stay focused So, in today’s world of online […]

Mythbusting Blog Content is More Than OK

  “There may be more stories about the origin of ‘OK’ than there are uses for it,” a Mental Floss magazine article points out. Writers have attributed it to: the Haitian port Aux Cayes a Puerto Rican rum labeled “Aux Quais” the German alles korrekt shipbuilders marking wood for “outer keel” Civil War soldiers carrying […]

Above All, Do No Puzzling in Blogging for Business

“Many claim that the word “forte”, coming from the French fort, should properly be pronounced with one syllable. Common usage, however, prefers the two-syllable pronunciation (for-tay), which has been influenced by the music term forte, borrowed from Italian. Speakers can continue using forte as one syllable knowing that the origin of the word supports this pronunciation, […]

Use the First Minute to Make Blog Readers Feel Safe

“Use the first five minutes to make people feel safe,” advises Chris St. Hilaire in 27 Powers of Persuasion. (This week my Say It for You blog is devoted to business books that offer wonderful guidance on selling and presentation skills.) Politicians know: You can change a conversation by touching the other person’s arm. Lawyers […]

Using the Presentation Secrets of Steve Jobs in Your Business Blogging

    “Your listeners are asking themselves ‘Why should I care?’ Carmine Gallo reminds marketers in his business skills and development book The Presentation Secrets of Steve Jobs. Jobs, the author reminds readers, is the guy who transformed business presentations into an art form. Using those presentation secrets, a top Apple executive said, you can: […]

Two “Ifs” to Making Interview Blogs Intriguing

  Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this:  Interview someone. But interviews, the author warns, are popular only in two cases: You deliver an interview with an important “someone” who rarely speaks in public You rally useful and practical tips and content. As a […]

7th Century Dance Plague Could Be a Plus in a Business Blog

  The first outbreak of “dancing mania” occurred in the seventh century, Mental Floss magazine relates, and cases sporadically struck every few decades after that. France, Holland, and Germany all suffered, we’re told.  Worst, though, was the July 14, 1518, when Frau Toffea of Strasbourg, France danced for three straight days.  By the time she […]

For Business Blogging, Get in the Remote Mindset

    “In the last decade, remote work has exploded in popularity,” says Skillcrush. “It’s totally feasible to land a lucrative, fulfilling career without selling your soul to the daily commute,” Browning assures readers, cautioning that interviews for remote jobs come with their own set of pitfalls. Interviewees for remote jobs have to demonstrate they […]

Put Words in Blog Readers’ Mouths

“Learn the lingo to beat the scammers,” advises Sid Kirchheimer in this month’s AARP magazine. “Knowledge is power” the author explains, proceeding to “put words.in readers’ mouths” so that they can feel confident about protecting themselves from fraudsters. A “catfish”, Kirscheimer explains, is someone who creates a fake online profile to intentionally deceive you, while […]

Blog the Second Side of the Story

An anecdote submitted by a grandma to Reader’s Digest reminded me of something my own maternal grandmother taught us grandkids: there are at least two sides to every story. The opthalmologist’s very cute assistant was examining my 20-year-old grandson, when out of the blue she said, ‘You must really work out.’ ‘Well, yes, I do,’ […]

The First Blog Post is Like the First Day of Class

“What impression would you like to make on the first day?” asks Elizabeth Natalle, author of Teaching Interpersonal Communication. In fact, the first day of class gets a lot of attention from pedagogues, Natalle explains to teachers, because “what happens that first day demonstrates to students what to expect from your instruction.” Some teachers even […]

We’ve All Heard the Naysayers

“We’ve all heard the naysayers – they argue that speechwriting is losing relevance in a world of unscripted comments and 140-character attention spans”, reads the invitation to the 2017 Speechwriters Conference. The reality, Ragan explains is that organizations need thoughtful communicators more than ever. Importantly, all three skill areas on which the speechwriter’s conference promises […]

Basically, We Bought Their Car For Them

  At a recent study session for financial planners, Waypoint Residential’s Todd Patterson made it really easy for us in the audience to understand exactly how excellent a return Waypoint had managed to generate for its investors over the last two years. After comparing dollars invested and dollars realized, Patterson summed up the situation in […]

Did-You-Know Blogging for Business

The Egyptians wore eye shadow to prevent blindness, and lipstick to keep the soul from leaving the body through the breath, Varla Ventura informs readers in The Book of the Bizarre. What a great lead-in that sentence might make for a blog on the website of a beauty salon, cosmetologist, cosmetic surgeon, or even an […]

Cover the Blog Genre Gamut

“Don’t be afraid to write in tried-and-true blog genres,” Gary DeAsi and Evan Stone advised their fellow financial planners as part of the FPA Practice Management Solutions Magazine almost three years ago, listing eight kinds of blogs they called “proven attention getters’”: Advice Collections and top lists Reviews Predictions Motivation Trouble-shooting Interviews Editorial/ Personal reflection […]

Finding Before Solving in Blogging for Business

  “Unfortunately,” reflects my friend and admired sales training expert Tim Roberts, “traditional salespeople are tethered to ‘what we know’”.  Roberts is well aware that it takes many years of trials and tribulations for a salesperson to develop good problem-solving skills, yet he’s here, he says, to challenge and encourage finding before solving. In fact, […]

The Logic and Logistics of Blogging for Business

“Writing is very much about the order of ideas presented and the emphasis given to them,” Brandon Royal explains in The Little Red Writing Book. There are two general things readers expect: to see ideas unfold logically to have writers give the most important ideas the most coverage There are different “floor plans” for pieces […]

Blogging From End to Beginning

  “Strategically, the summary or conclusion should come at the beginning of an expository piece, not at the end,” explains Brandon Royal in The Little Red Writing Book. Royal is referring to a top-down approach, where readers understand from the beginning what the main idea of the piece is, then are given the supporting facts or […]

Spend Time Adding Blog Value, Not Subtracting Typos

  “Don’t hire a proofreader for your blog,” is Michael Hyatt’s advice in the book Platform: Get Noticed in a Noisy World. Why not? 1. It will delay “shipping” – Perfection is the mother of procrastination. 2. Blogs are not books – you can make corrections later and then immediately republish. 3. Even proofreaders don’t […]

Blog Selling With a Story

When Peter Guber’s book “Tell to Win” came out five years ago, talking about “the hidden power of story”, I immediately had a “Bingo!” sensation. As a freelance SEO copywriter reading the intro to that book, I couldn’t help thinking that if the power of story is to be directed towards the marketing strategy and […]

Blogging for Those Wandering the Stacks

“I’ve discovered that searching the Internet doesn’t necessarily get you only to the thing that you were looking for,” observes Vinton Cerf, VP at Google and a “father of the internet”. “Maybe this is like wandering around the stacks in the library and pulling the book next to the one you were looking for, and […]

Ways-To-Take-Charge Blogging for Business

    The article “15 Ways to Take Charge of Your Care”, cover story of December’s AARP Bulletin, is a very fine example for blog content writers.  Why? It uses a numbered list, offering 15 detailed tips for saving time and money on healthcare. As Maria Konnikova remarks in the New Yorker Magazine, “Lists spatially […]

Using News Tidbits to Blog About Babies

  Earlier this week I used stories about Nelson Mandela, Mother Teresa, and Grandma Moses to  illustrate the way anecdotes and tidbits can serve as “triggers”. Blog posts targeted to senior consumers of products and services for the elderly, such as home healthcare agencies, senior residence facilities, and estate planning practices can use stories of […]

Using News Tidbits to Blog About Aging

When he was almost 76, Mandela was elected president of South Africa in the first election that was open to all races in that country’s history. On his 80th birthday he married his third wife, Graca Machel. In 1979, at age 69, Mother Teresa received the Nobel Peace Prize for her work. The first edition […]

Not-So-Palatable Blog Topics

“Fury or eternal apathy. These are the two feelings you’ll evoke from your reader if you dare dip your foot on these not-so-palatable topics,” writes Eunice David of Adhere. And what are those terrible taboo topics when it comes to blog content writing for business? political topics religious talk highly contentious topics redundant topics capitalizing […]

Blogs and Book Reviews – Brothers Under the Skin

There are 6 Must Have Steps to writing a book review, writes Francesca of the Sway Group: Introduce the subject, scope, and type of book. Briefly summarize the content. Include graphics (be aware of copyrights). Provide your reactions to the book. Provide links. Be honest about your review, passing along a recommendation to your audience. […]

Tidbit Blogging – a Trend that Never Goes Out of Style

In blog marketing, is it worth the effort of digging up curious and little-known facts related to your business or industry?  Make that a big “Oh, yes”!  Readers’ interest is piqued, you’re positioned as an expert in your field, and you’re rewarded with precious extra moments of precious attention. (Just learned that my favorite source […]

Ad Mining for Blog Content Writers

  Blogs are not ads, to be sure, and yet blog content writers can learn a lot from browsing the advertisements, I’m convinced. To test that theory, I decided to browse a collection of 50 different print ads published in the November 2016 issue of TheHomeMag, a free home improvement magazine. Hitting precisely the right […]

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