Category: using short sentences

29 Jan

Take an Occam’s Razor to Your Blog Content

  Medieval philosopher William of Occam taught a logical problem-solving principle which came to be known as Occam’s Razor (forerunner of KISS – keep it simple, stupid). The concept:  simpler solutions are more likely to be correct than complex ones. As blog content writers, we ought to get Occam’s message, learning to apply a “razor” to our own creations. “All writers should do a bit of counting words and sentences and revise their writing for […]

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13 Dec

Keeping Sentences Short and Active in Your Business Blog

“Long sentences are for Charles Dickens,” says the Jimdo blog for entrepreneurs – “The short attention span of today’s reader demands sentences of 35 words or less.” To achieve that abbreviated effect, Jimdo advises using adverbs and adjectives sparingly, focusing on nouns and verbs, sticking to active voice. That rule that is of particular help in business blogging, I teach at Say It For You. Why is short better? Short sentences have “pow!”. Short sentences, […]

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