Category: varying the voice in blog writing

18 Jun

Start By Being on Their Side

In his 30-second “elevator speech” introducing himself at our InfoConnect2 networking meeting, fellow member Cody Lents shared something I think blog content writers need to hear. Most sales processes, Cody said, go as follows: Here’s what we have to offer…. Here’s how it works….. Here’s how it can help you…… What do you think?….. In contrast to that features/benefits model, Cody’s message to a prospect runs more like this: “I understand you have some problems […]

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03 May

Blog Content Writers: To Vary Your Vocabulary, Learn From the Scots!

The Scots have no fewer than 421 words for snow, I learned just the other day. (This amazing discovery was made, I found out, as part of a study at the University of Glasgow, in preparation for publishing an online Historical Thesaurus.) There are, for example, flindrikins (slight snow showers), snaw-pouthers (fine driving snow), and spitters (small drops or flakes of wind-driven rain or snow). What’s the big deal? Weather has been a vital part […]

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16 Oct

In Business Blogging, Focus on Attitudinal Variables

  Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues.  It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond to their “calls to action”, the students might need to be given some tools and techniques to help them succeed. […]

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17 Jul

Varying the Voice in Your Business Blog

“Your greatest tool as a speaker is your voice,” cautions Toastmasters International. “When you speak, your voice is the primary link between you and your listeners. It is the medium of your message.” In fiction, the term “voice” describes the author’s style, the quality that makes his or her writing unique, conveying the author’s attitude, personality, and character “Finding a voice for your social media marketing can be difficult,” observes Kevan Lee in Buffer Social. […]

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