A common refrain they hear from their Australian dentist advisees, Dental Web Strategies admits – It’s really hard to find enough time to blog on a regular basis.
At Say It For You, we know. Business blog writing is hard work. It seems everyone acknowledges the important role SEO marketing blogs play, but in the real world, 80% of business blogs end up neglected or even totally abandoned.
Actually, most business owners can think of quite a number of things they want to tell the world about their products, their professional services, and their customer service efforts. Somehow, in the execution stage, though, inspiration appears to run dry; the need for business blogging assistance becomes all too apparent.
Dental Web’s suggestion is one that business owner bloggers and professionals blogging to promote their practices need to hear: Answer a common question. This is so easy, says Dental Web, “your dental assistant could do it in her sleep”. The question might be one dental patients really ask on a regular basis, they add, or “something you find yourself explaining anyway”.
Common explanations make for easy-to-access content, Dental Web emphasizes to its dentist members. Since dental assistants hear the doctors using that content all the time with patients, they can repeat it verbatim.
A related suggestion for “solving the content crisis” comes from Compendium Blogware CEO Chris Baggott. Baggott, however, suggests “mining” emails sent to customers and newsletter material as fodder for blog content writing. Email, he observes, tends to live in a different “silo” from blogs, so that much wonderful content created by company employees goes forever unindexed by search engines.
Over my years as a professional ghost blogger, I’ve found that business owners and professionals have many stories to tell. They want to – and need to – share the benefits of their products and services, the history of their business and their own journey, news of importance to customers, how-to information, and their own perspective on trends in their field. Lack of running out of content ideas may be their biggest fear, but it’s actually lack of time that sabotages so many business blogging efforts. That’s precisely the point at which freelance content writers can come to the rescue of all that wonderful content “hiding” in emails, newsletters – and owners’ and dental assistants’ minds!