First Plan. Business Blog Writing Takes Time

“First, sit. Letters take time,” directs Tom Chiarella in How to Write a Love Letter.

At Say It For You, I don’t advise blog writers in Indianapolis to “first sit”. Why not?  Because, before ever sitting down at their computers to create SEO marketing blog posts, freelance blog content writers have lots to do.  In corporate blogging training sessions, if there’s anything I direct them to do first – it’s to first plan.

So, how should business owners who blog and freelance blog content writers allocate their time? (Of course, content writing for business can be done in groups of posts rather than just one at a time.)

20%   Planning –

  • Planning begins with choosing a topic. The general themes, or “leitmotifs” have (ideally) been chosen when the blog was first created; now a single focus within one of those themes should be singled out for today’s post.
  • Many of us who provide business blogging assistance keep an “idea folder”. That folder could be an actual folder in which newspaper and magazine clippings are collected, a little notebook you carry around, or the folder could take the form of a digital file on a phone or tablet.
  • Social Media Examiner suggests corporate bloggers might want to create editorial calendars, selecting topics a month or more at a time.

25%   Research –

This stage can involve a variety of activities that will help enrich your blog content writing, including reading the blogs of other people who are commenting on your topic, following news stories on subjects related to the subject of your blog, looking up interesting facts, statistics, and definitions, interviewing experts, and gathering personal testimonials.

30%   Writing and editing the blog post –

Now you’re prepared to combine the ‘science” and the “art” of blogging for business, making sure to use keyword phrases in the title and spread throughout the posting.


25%   “Dressing” your blog and actually posting it online –

This stage includes adding visuals such as photos, illustrations, videos,or stock art, and formatting the post by adding bolding, italics, and capital letters to emphasize key points.


First, plan. Writing effective business blog content, the kind that engages readers’ interest and fosters their trust –such blogs take time!                 

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