“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”.
What a captivating notion, I thought, reading that section of the issue. Many company websites have a section called “Our Team”, with bios of their key employees. But alumni, people who left you because they wanted a more promising work environment??? But what incredible blog content those stories would make, I couldn’t help thinking….
There was a time, Susan Milligan recalls (HR Magazine), when, leaving a job, you’d likely get a few hugs and a promise that you’ll be missed, but both employer and employee knew they’d likely never speak to each other again. Nowadays, though, Milligan notes, companies are treating ex-employees as “alumni” in the hopes that those people will think fondly about their previous employer.
Eventually, Hank Gilman, deputy managing editor of Fortune points out, new and/or better jobs will come along for your more talented people – or they’ll want to experience something else.
You just have to understand and hope that someday they’ll return, he says.
Since I work as a professional blog content writer, I’ve obviously needed to abandon most of my generational bias towards long, individually composed business letters and long phone conversations in favor of electronic marketing tools. But there’s a reason I gravitated towards composing blogs rather than website copy.
In a way, blogs are the humanizing factor in the online communications family, making your company or practice relatable. The blogs are where you meet the people running the business or professional practice. And, of course, there’s nothing more ”humanizing“ than stories about real humans, the ones making your products or and providing your professional service – or who, in the past, did those things.
At Say It For You, we definitely encourage clients to include “Who’s Who in our business/our office/our industry” blog posts. Apart from the typical “Our Team” landing page on your website, which introduces people by name with a brief bio, the blog would offer close-up[ views of the functions each person serves. And, if you’ve kept in touch with your “alumni”, what a great thing it would be to let your readers know you’ve kept in touch with them and their doings. Makes your company or practice look like a great place to be – or even to have been!