National Geographic Kids collects quirky, fun facts. I like the ones presented as “ifs”. I think we blog content writers could sometimes present business information in that same thought-provoking format. The “If”, I find, is what puts each fact into perspective and makes readers curious to learn more.
“If you continued to grow as fast as an average baby, you’d weigh about 413,300 pounds by age 10.”
Any of the following business owners or professional practitioners might use that fact to kick off a discussion about child growth, offering useful information to prospects and clients and demonstrating their own expertise:
- Child care centers
- Children’s magazine publishers
- Child psychologists
“If the longest blue whale could stand on its tail, it would be as tall as a ten-story building.”
Who might be interested in using such an arcane comparison in their content marketing? How about…
- Cruise companies
- Travel agents
- Recreational boat operators
- Science and nature publications
“If you spent a dollar every second, it would take about 32 years to spend a billion dollars.”
Sometimes, in quoting statistics about the economy or about events in the news, we’re forced to use numbers so large we cannot comprehend their meaning. Marketers can play off this concept:
- Organizations raising money to fight world hunger
- Financial advisors talking about economic trends
- Money management counselors
- Science academies
As a business blogging trainer, I urge bloggers to ask themselves why the facts they’re offering might matter to readers, and to demonstrate ways that readers can use that information for their own benefit. Engaging readers’ interest by including in your blog posts facts that are even loosely related to your industry is a fine tactic. That information, though, doesn’t always need to be actionable. If the facts you present in your blog are intrinsically interesting, it’s worth including them. Why? To add variety. To make reading your blog posts fun. To demonstrate your own interest and knowledge in your field.
What “iffy” thought provoking statements can you think of to put your business messages (or, in the case of freelance blog content writers, your clients’ messages) into perspective for readers?