“Learning Around” For Your Blog – Part Two

This week, my Say It For You blog posts are all about picking up ideas from everywhere and everything to keep your business blog full of fresh, interesting content.

Visiting an indoor golf training center, I learned about a teaching system called "Straight Line Golf".  (Traditional golf instruction focuses on correcting players’ individual weaknesses; Straight Line takes all players through the same teaching track, and focuses on getting the ball straight to its target.)

No, I hadn’t come to the golf center to blog or to do business, but (listening with my "third ear") I picked up a "signal" that this straight line training holds a valuable lesson for business bloggers. For us, the "line" begins when someone browses the Web searching for information about a product or service related to what our company offers.  The search engine brings the visitor in a straight line to our blog.  The blog, in turn, leads in a straight line to the website, and then to our "Contact Us" page or shopping cart.

That means everything about your online marketing needs to be consistent with everything else, with your blog’s engaging content and keyword phrases being the conduit for the "match".

I got another "third ear" idea from an unlikely source that resulted in What’s on Your Blog Bumper?.. Stopped in traffic one day, I saw a personalized license plate on the car ahead of me saying "Celebrate the Arts.". Now, there’s not much room on a license plate for a lot of words, and the driver of the car behind doesn’t have much time to read the plate.  The "lesson" here, though, is that, for just a moment, that plate was bringing the topic of the arts to the top of my mind.

Blog posts, I realized, need to do just that.  Your potential customer is scanning various websites and blogs and yours comes up.  If something in your blog post is "right on" for that reader, your company will be, at least for a little while, "top of mind" for that reader.

Can a license plate help you explain what you sell, what you know, or what services you provide?  Point being, you don’t ever have to run out of ideas for blog posts if you keep on , looking, listening, and "learning around"!



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